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The	
  Pa'ent	
  Path	
  	
  
  to	
  You,	
  the	
  
  Professional	
  
Consumers	
  Start	
  Their	
  	
  	
   ealth	
  Research	
  Online	
  
                                          H

                          -­‐	
  45	
  Million	
  Health	
  Searches	
  Every	
  Day	
  -­‐	
  

                                                     78.1%	
  of	
  consumers	
  use	
  
       80%	
  use	
  the	
  internet	
  to	
  
                                                      the	
  Internet	
  to	
  gather	
  
         search	
  for	
  health	
                                                                     16%	
  of	
  bloggers	
  
                                                        health	
  informa'on       	
  
               informa'on        	
                                                                      blog	
  about	
  
                                                                                                              health   	
  

                                                                       	
  
Of	
  online	
  users	
  who	
  use	
                32%	
  of	
  consumers	
  watch	
  
social	
  media	
  as	
  a	
  source	
              videos	
  about	
  health	
  (more	
                        44%	
  search	
  for	
  
 for	
  health	
  informa'on,	
                     than	
  videos	
  on	
  celebri'es,	
                          specific	
  
      94%	
  use	
  Facebook     	
                         food	
  or	
  sports)	
  
                                                                                 	
                               doctors	
  or	
  
                                                                       	
                                        professionals      	
  


                       7.65MM	
  health-­‐	
               60%	
  of	
  pa'ents	
  ac've	
  online	
  
                       related	
  tweets	
  a	
             say	
  using	
  the	
  web	
  affected   	
  
                            month    	
                            	
  a	
  medical	
  decision	
  
                                                                                                                                              2	
  
                                                                                          Source:	
  NetcraQ;	
  BlogPulse;	
  Technora';	
  TwiTer	
  
Be	
  Where	
  the	
  Pa'ents	
  Are	
  


Sharecare	
  is	
  the	
  na'on’s	
  fastest	
  growing	
  health	
  
and	
  wellness	
  social	
  media	
  plaXorm	
  created	
  by	
  
Jeff	
  Arnold	
  (the	
  founder	
  of	
  WebMD),	
  Dr.	
  
Mehmet	
  Oz	
  and	
  Oprah’s	
  Harpo	
  Produc'ons.	
  
	
  
Sharecare	
  includes	
  the	
  largest	
  mul'-­‐specialty,	
  
online	
  health	
  directory	
  of	
  providers	
  containing	
  
more	
  than	
  500,000	
  professionals,	
  and	
  provides	
  
solu'ons	
  to	
  connect	
  pa'ents	
  with	
  providers	
  in	
  
a	
  socially	
  safe	
  and	
  secure	
  environment.	
  	
  Local	
  
marke'ng	
  helps	
  to	
  connect	
  pre-­‐qualified	
  
pa'ents	
  with	
  the	
  right	
  physician.	
  
	
  
Sharecare	
  allows	
  people	
  to	
  ask,	
  learn	
  and	
  act	
  
                                                                          Founded	
  by	
  Jeff	
  Arnold	
  (Founder	
  and	
  former	
  CEO,	
  
upon	
  ques'ons	
  of	
  health	
  and	
  wellness,	
  crea'ng	
              WebMD),	
  Dr.	
  Mehmet	
  Oz,	
  Discovery	
  
an	
  ac've	
  community	
  where	
  knowledge	
  is	
                     CommunicaCons,	
  Harpo	
  ProducCons	
  and	
  Sony	
  
shared	
  and	
  put	
  into	
  prac'ce	
  —	
  simply	
  said,	
                             Pictures	
  Television	
  
sharing	
  care.	
  	
  
Consumers	
  enter	
  health-­‐related	
  sIearch	
  queries…	
  
               Consumers	
  Seeking	
  Health	
   nforma'on	
  
                                                          Consumer	
  searches	
  enter	
  Sharecare,	
  including	
  the	
  Sharecare	
  
                                                          health	
  Q&A	
  plaXorm,	
  plus	
  other	
  Sharecare	
  partners	
  such	
  as	
  
                                                          Real	
  Age,	
  Daily	
  Strength,	
  and	
  DoctorOz.com	
  	
  


                                                         Consumers	
  self-­‐iden'fy	
  their	
  health	
  interests	
  and	
  needs	
  
                                                         through	
  search,	
  online	
  quizzes	
  and	
  surveys	
  	
  


                                                          Sharecare	
  iden'fies	
  consumers	
  geographically	
  and	
  based	
  on	
  
                                                          interests/needs,	
  matches	
  them	
  with	
  socially	
  enabled	
  providers	
  


                                                         Sharecare	
  connects	
  pa'ents	
  and	
  caregivers	
  with	
  local	
  providers	
  
                                                         and	
  allows	
  them	
  to	
  share,	
  learn,	
  and	
  grow	
  in	
  a	
  socially	
  safe	
  and	
  
                                                         secure	
  environment	
  	
  


                                                          Sharecare	
  provides	
  tailored,	
  targeted	
  marke'ng	
  to	
  con'nue	
  to	
  
Heart	
                  Diabetes	
  
            Cancer	
                    Pediatrics	
  
                                                          support	
  these	
  connec'ons,	
  through	
  appointment	
  scheduling	
  
The	
  Only	
  Social	
  Site	
  You	
  Need	
  for	
  Health	
  

                         marke'ng	

   scheduling	

                       profile	


                                                     Sharecare	
  is	
  the	
  only	
  site	
  that	
  has	
  
content	
  	

                                       relevant	
  and	
  engaging	
  health	
  
                                                     content	
  for	
  consumers	
  and	
  online	
  
                                                     appointment	
  scheduling,	
  plus	
  
                                                     other	
  resources	
  for	
  you,	
  the	
  
                                                     professional.	
  	
  	
  
                                                     	
  
                                                     Sharecare	
  provides	
  a	
  socially	
  safe	
  
                                                     environment	
  to	
  connect	
  you	
  with	
  
                                                     pre-­‐qualified	
  pa'ents	
  and	
  drives	
  
                                                     pa'ents	
  to	
  your	
  prac'ce	
  through	
  
                                                     local	
  marke'ng	
  and	
  tailored	
  
                                                     communica'ons.	
  	
  
Sharecare’s	
  Suite	
  of	
  Services	
  

                Online	
  Search	
                                                                                                                  Geo-­‐targeted	
  Marke@ng	
  
Sharecare	
  pages	
  appear	
  high	
  in	
  search;	
                                                                                             Sharecare	
  delivers	
  targeted	
  email	
  messages	
  
we	
  use	
  this	
  to	
  gain	
  you	
  greater	
  visibility	
                                                                                   to	
  help	
  connect	
  pa'ents	
  with	
  providers	
  




                                                                             Geo-­‐Targeted	
  Profile	
  Page	
  
                                                                           Each	
  professional	
  receives	
  a	
  feature-­‐rich	
  
                                                                            profile	
  page	
  to	
  promote	
  their	
  prac'ce	
  




    QA	
  from	
  Leading	
  Providers	

                             Integrated	
  Health	
  Assessments	

                             Localized	
  Online	
                 Decision	
  Support	

                                                                                                                                           Scheduling
Expert	
  Profile	
  Page	
  
1.	
  Intui've	
  Layout	
  
Expert	
  creden'als	
  and	
  special'es	
  are	
  highlighted	
  and	
  the	
  
simplified	
  layout	
  makes	
  it	
  easy	
  for	
  consumers	
  to	
  learn	
  about	
  
your	
  specialty,	
  read	
  your	
  answers,	
  find	
  your	
  contact	
  
informa'on	
  and	
  connect	
  with	
  you.	
  
                                                                                                   1	
  
	
  
2.	
  ‘Following’	
  Model	
  
Consumers	
  can	
  follow	
  you	
  allowing	
  them	
  to	
  stay	
  current	
  on	
         2	
  
ques'ons	
  you’ve	
  answered,	
  'ps	
  you’ve	
  shared,	
  blog	
  posts	
  and	
  
more.	
                                                                                                                4	
  
3.	
  Ac'vity	
  Wall	
  Posts	
  	
                                                                           5	
  
Gain	
  feedback	
  from	
  your	
  followers	
  on	
  your	
  updates	
  and	
  enjoy	
  
interac'ng	
  with	
  consumers	
  about	
  important	
  health	
  topics.	
  
	
  
4.	
  Private	
  Messaging	
  (op'onal)	
  
Private	
  inbox	
  permits	
  1:1	
  communica'ons	
  between	
  colleagues	
  
                                                                                                       3	
  
                                                                                                                       6	
  
and	
  pa'ents	
  you	
  choose	
  to	
  follow	
  and	
  allow	
  to	
  message	
  you.	
  

5.	
  Appointment	
  Scheduling	
  
Convenient	
  online	
  appointment	
  scheduling	
  is	
  integrated	
  within	
  
each	
  physicians	
  profile	
  page.	
  
	
  
6.	
  Insight	
  
Offers	
  up-­‐to-­‐date	
  diagnosis,	
  treatment	
  and	
  disease	
  
management	
  strategies	
  based	
  on	
  the	
  latest	
  guidelines	
  and	
  
prescribing	
  informa'on.	
  	
  
	
  
	
                                        For	
  Illustra'on	
  purposes	
  only.	
  
Integrated	
  Pa'ent	
  Scheduling	
  on	
  Profile	
  Pages	
  

Integrated	
  appointment	
  scheduling	
  
can	
  be	
  ac'vated	
  on	
  your	
  Physician	
  
Profile	
  Pages	
  on	
  Sharecare	
  as	
  well	
  
as	
  on	
  your	
  own	
  website	
  
	
  
                            	
  
     1.  Real-­‐Time	
  Scheduling	
  
     	
  
     2.  Integrated	
  Google	
  Maps	
  
     	
  
     3.  Mul'ple-­‐loca'on	
  Support	
  
          	
                                           1	
  
     4.  Ease	
  in	
  Time	
  Selec'on	
  
	
  

                                               3	
  
	
  
	
  
	
  
	
  
                                                                2	
  
	
  
	
  

                                               4	
  
 Drive	
  Pre-­‐Qualified	
  Pa'ents	
  Into	
  Your	
  Prac'ce	
  

A	
  Sharecare	
  Professional	
  subscrip'on	
  will	
  help	
  you:	

"   Increase	
  your	
  online	
  visibility.	
  	
  Sharecare’s	
  Professional	
  subscrip'on	
  works	
  as	
  a	
  targeted	
  
    digital	
  marke'ng	
  tool,	
  helping	
  promote	
  your	
  prac'ce	
  and	
  exper'se	
  to	
  local	
  consumers	
  
    searching	
  for	
  answers	
  to	
  their	
  health	
  ques'ons	
  and	
  providers	
  to	
  make	
  appointments	
  with.	
  	
  

"   Diagnose	
  and	
  manage	
  pa@ent	
  condi@ons	
  through	
  integrated	
  clinical	
  decision	
  support	
  tools.	
  
    Leverage	
  in-­‐depth,	
  yet	
  easy-­‐to-­‐use,	
  point	
  of	
  care	
  informa'on	
  to	
  form	
  efficient,	
  cost-­‐effec've	
  
    plans	
  to	
  diagnose	
  and	
  manage	
  thousands	
  of	
  medical	
  condi'ons.	
  	
  

"   Connect	
  and	
  communicate	
  with	
  pa@ents	
  and	
  caregivers.	
  Safe	
  and	
  secure	
  communica'on	
  
    tools	
  on	
  Sharecare	
  allow	
  you	
  to	
  interact	
  with	
  a	
  health-­‐specific	
  community	
  that	
  is	
  searching	
  
    for	
  expert	
  answers	
  and	
  advice	
  to	
  help	
  iden'fy,	
  prevent	
  or	
  manage	
  a	
  condi'on.	
  	
  

"   Increase	
  appointments	
  through	
  online	
  scheduling.	
  	
  Make	
  it	
  easy	
  for	
  poten'al	
  pa'ents	
  to	
  
    find	
  you	
  and	
  instantly	
  make	
  appointments	
  to	
  see	
  you.	
  Maximize	
  staff	
  'me	
  and	
  appointments	
  
    through	
  our	
  integrated	
  online	
  appointment	
  scheduling	
  program;	
  for	
  pa'ents,	
  it	
  makes	
  
    finding	
  and	
  booking	
  appointments	
  with	
  the	
  right	
  doctor	
  quick	
  and	
  easy.	
  	
  
Sign	
  Up	
  for	
  a	
  Sharecare	
  Professional	
  Subscrip'on	
  




All	
  for	
  the	
  introductory	
  price	
  of	
  $75/month!

Learn	
  More	
  Now	
  »	
  	
                    1-­‐800-­‐469-­‐6349	
  
 Click	
  to	
  learn	
  more	
  about	
      Call	
  our	
  customer	
  service	
  line	
  	
  
 becoming	
  socially	
  enabled	
             to	
  upgrade	
  to	
  a	
  Professional	
  
   on	
  Sharecare.com/pro	
                 subscrip@on	
  on	
  Sharecare	
  today	
  	
  

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Are You Ready to Become a Sharecare Professional?

  • 1. The  Pa'ent  Path     to  You,  the   Professional  
  • 2. Consumers  Start  Their       ealth  Research  Online   H -­‐  45  Million  Health  Searches  Every  Day  -­‐   78.1%  of  consumers  use   80%  use  the  internet  to   the  Internet  to  gather   search  for  health   16%  of  bloggers   health  informa'on   informa'on   blog  about   health     Of  online  users  who  use   32%  of  consumers  watch   social  media  as  a  source   videos  about  health  (more   44%  search  for   for  health  informa'on,   than  videos  on  celebri'es,   specific   94%  use  Facebook   food  or  sports)     doctors  or     professionals   7.65MM  health-­‐   60%  of  pa'ents  ac've  online   related  tweets  a   say  using  the  web  affected   month    a  medical  decision   2   Source:  NetcraQ;  BlogPulse;  Technora';  TwiTer  
  • 3. Be  Where  the  Pa'ents  Are   Sharecare  is  the  na'on’s  fastest  growing  health   and  wellness  social  media  plaXorm  created  by   Jeff  Arnold  (the  founder  of  WebMD),  Dr.   Mehmet  Oz  and  Oprah’s  Harpo  Produc'ons.     Sharecare  includes  the  largest  mul'-­‐specialty,   online  health  directory  of  providers  containing   more  than  500,000  professionals,  and  provides   solu'ons  to  connect  pa'ents  with  providers  in   a  socially  safe  and  secure  environment.    Local   marke'ng  helps  to  connect  pre-­‐qualified   pa'ents  with  the  right  physician.     Sharecare  allows  people  to  ask,  learn  and  act   Founded  by  Jeff  Arnold  (Founder  and  former  CEO,   upon  ques'ons  of  health  and  wellness,  crea'ng   WebMD),  Dr.  Mehmet  Oz,  Discovery   an  ac've  community  where  knowledge  is   CommunicaCons,  Harpo  ProducCons  and  Sony   shared  and  put  into  prac'ce  —  simply  said,   Pictures  Television   sharing  care.    
  • 4. Consumers  enter  health-­‐related  sIearch  queries…   Consumers  Seeking  Health   nforma'on   Consumer  searches  enter  Sharecare,  including  the  Sharecare   health  Q&A  plaXorm,  plus  other  Sharecare  partners  such  as   Real  Age,  Daily  Strength,  and  DoctorOz.com     Consumers  self-­‐iden'fy  their  health  interests  and  needs   through  search,  online  quizzes  and  surveys     Sharecare  iden'fies  consumers  geographically  and  based  on   interests/needs,  matches  them  with  socially  enabled  providers   Sharecare  connects  pa'ents  and  caregivers  with  local  providers   and  allows  them  to  share,  learn,  and  grow  in  a  socially  safe  and   secure  environment     Sharecare  provides  tailored,  targeted  marke'ng  to  con'nue  to   Heart   Diabetes   Cancer   Pediatrics   support  these  connec'ons,  through  appointment  scheduling  
  • 5. The  Only  Social  Site  You  Need  for  Health   marke'ng scheduling profile Sharecare  is  the  only  site  that  has   content   relevant  and  engaging  health   content  for  consumers  and  online   appointment  scheduling,  plus   other  resources  for  you,  the   professional.         Sharecare  provides  a  socially  safe   environment  to  connect  you  with   pre-­‐qualified  pa'ents  and  drives   pa'ents  to  your  prac'ce  through   local  marke'ng  and  tailored   communica'ons.    
  • 6. Sharecare’s  Suite  of  Services   Online  Search   Geo-­‐targeted  Marke@ng   Sharecare  pages  appear  high  in  search;   Sharecare  delivers  targeted  email  messages   we  use  this  to  gain  you  greater  visibility   to  help  connect  pa'ents  with  providers   Geo-­‐Targeted  Profile  Page   Each  professional  receives  a  feature-­‐rich   profile  page  to  promote  their  prac'ce   QA  from  Leading  Providers Integrated  Health  Assessments Localized  Online   Decision  Support Scheduling
  • 7. Expert  Profile  Page   1.  Intui've  Layout   Expert  creden'als  and  special'es  are  highlighted  and  the   simplified  layout  makes  it  easy  for  consumers  to  learn  about   your  specialty,  read  your  answers,  find  your  contact   informa'on  and  connect  with  you.   1     2.  ‘Following’  Model   Consumers  can  follow  you  allowing  them  to  stay  current  on   2   ques'ons  you’ve  answered,  'ps  you’ve  shared,  blog  posts  and   more.   4   3.  Ac'vity  Wall  Posts     5   Gain  feedback  from  your  followers  on  your  updates  and  enjoy   interac'ng  with  consumers  about  important  health  topics.     4.  Private  Messaging  (op'onal)   Private  inbox  permits  1:1  communica'ons  between  colleagues   3   6   and  pa'ents  you  choose  to  follow  and  allow  to  message  you.   5.  Appointment  Scheduling   Convenient  online  appointment  scheduling  is  integrated  within   each  physicians  profile  page.     6.  Insight   Offers  up-­‐to-­‐date  diagnosis,  treatment  and  disease   management  strategies  based  on  the  latest  guidelines  and   prescribing  informa'on.         For  Illustra'on  purposes  only.  
  • 8. Integrated  Pa'ent  Scheduling  on  Profile  Pages   Integrated  appointment  scheduling   can  be  ac'vated  on  your  Physician   Profile  Pages  on  Sharecare  as  well   as  on  your  own  website       1.  Real-­‐Time  Scheduling     2.  Integrated  Google  Maps     3.  Mul'ple-­‐loca'on  Support     1   4.  Ease  in  Time  Selec'on     3           2       4  
  • 9.  Drive  Pre-­‐Qualified  Pa'ents  Into  Your  Prac'ce   A  Sharecare  Professional  subscrip'on  will  help  you: "   Increase  your  online  visibility.    Sharecare’s  Professional  subscrip'on  works  as  a  targeted   digital  marke'ng  tool,  helping  promote  your  prac'ce  and  exper'se  to  local  consumers   searching  for  answers  to  their  health  ques'ons  and  providers  to  make  appointments  with.     "   Diagnose  and  manage  pa@ent  condi@ons  through  integrated  clinical  decision  support  tools.   Leverage  in-­‐depth,  yet  easy-­‐to-­‐use,  point  of  care  informa'on  to  form  efficient,  cost-­‐effec've   plans  to  diagnose  and  manage  thousands  of  medical  condi'ons.     "   Connect  and  communicate  with  pa@ents  and  caregivers.  Safe  and  secure  communica'on   tools  on  Sharecare  allow  you  to  interact  with  a  health-­‐specific  community  that  is  searching   for  expert  answers  and  advice  to  help  iden'fy,  prevent  or  manage  a  condi'on.     "   Increase  appointments  through  online  scheduling.    Make  it  easy  for  poten'al  pa'ents  to   find  you  and  instantly  make  appointments  to  see  you.  Maximize  staff  'me  and  appointments   through  our  integrated  online  appointment  scheduling  program;  for  pa'ents,  it  makes   finding  and  booking  appointments  with  the  right  doctor  quick  and  easy.    
  • 10. Sign  Up  for  a  Sharecare  Professional  Subscrip'on   All  for  the  introductory  price  of  $75/month! Learn  More  Now  »     1-­‐800-­‐469-­‐6349   Click  to  learn  more  about   Call  our  customer  service  line     becoming  socially  enabled   to  upgrade  to  a  Professional   on  Sharecare.com/pro   subscrip@on  on  Sharecare  today