Do you have the right strategy in place for using video in your digital marketing to connect with patients? Join us at 8:30 pm ET and let us discuss best practices with Dr. Alan Glazier from Shady Grove Eye and Vision Care and Mark Roos from BetterVideo.

1. July 12, 2016
Going Viral & Getting New Patients
with Video Marketing

2. Proprietary + Confidential 7/12/16
Going Viral & Getting
New Patients
with Video Marketing
Surefire Social is the #1 Local Marketing Cloud for Optometrists
Local Marketing
Professionals
“I need better/easier
coordination of activities
across channels and data to
prove ROI”
Think of Surefire Social when…
● You need more patients through digital
channels
● You have no website, you hate your
website, or you’d like to improve your
website
● You need your practice to be in all the
places your patients are looking for you
● You need someone to help guide your
marketing

3. TODAY’S SPEAKERS
Alan Glazier
CEO & Founder of Shady Grove Eye and Vision
Care
Mark Roos
Enterprise Account Manager | BetterVideo
Going Viral & Getting
New Patients
with Video Marketing
Proprietary + Confidential 7/12/16

4. Multi-Property video strategy is a MUST
81 Million Unique Viewers
58 Million Unique Viewers
Proprietary + Confidential
182 Million Unique Viewers
TOP 3 ONLINE VIDEO PROPERTIES
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

5. 210 million people
(65% of the population) will watch digital videos in 2016.
Sources: eMarketer
2015
Proprietary + Confidential 7/12/16
VIDEO SUPERCHARGES DIGITAL MEDIA
Going Viral & Getting
New Patients
with Video Marketing

6. Proprietary + Confidential
Visitors who view video
on a website stay
2 minutes longer*
44% of consumers made a
purchase after viewing an
online video**
Sources: * comScore 2014; ** Thrive Analytics, 2014 & 2015 Small Business Advertising Surveys
VIDEO ENGAGES WEBSITE VISITORS
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

7. Proprietary + Confidential
41% higher click
through rate for
listings and search
results when video is
included.
Sources: aimClear 2014
VIDEO OPTIMIZES ONLINE SEARCH
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

8. Proprietary + ConfidentialSource: * Hootsuite 2014, ** Animoto 2013
Videos are shared
1200% more than
links or text combined
89% are likely to
share a video if they
consider it
informative**
VIDEO BOOSTS SOCIAL SHARES
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

9. Proprietary + ConfidentialSource: Forrester Research 2009
Video is 50X more
likely to get organic
page rankings on
Google than plain
results
VIDEO MAKES SEO RESULTS SKYROCKET
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

10. Proprietary + Confidential
Emails with embedded
videos received 55% higher
revenue per email and 50%
more clicks compared to
emails with no embedded
video.
Source: Experian 2013. * Brainshark 2014 **Animoto 2014
VIDEO GET EMAILS OPENED AND ACTED UPON
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

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Proprietary + ConfidentialSource: LiveClicker 2015.
Service Providers
who have added
product videos saw a
91% increase in
conversion.
VIDEO GETS “CASH REGISTERS” RINGING
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

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Proprietary + Confidential
Book Appointment
Using video on
promotional landing
pages can increase
conversion by 80%
VIDEO MAKES LANDING PAGES CONVERT
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

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Develop the right strategy with video
Proprietary + Confidential
Who is your patient
Where is your patient
What is your patient
searching for
OUR GOALS FOR TODAY
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

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master view)
Most effective types of video
Proprietary + Confidential
Business Overview
Product Video
Call-to-Action
Testimonial Video
Social Video
7/12/16
OUR GOALS FOR TODAY
Going Viral & Getting
New Patients
with Video Marketing

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Ensure your customers see that video
Proprietary + Confidential
Right Device
Right Online Property
Right Time
7/12/16
OUR GOALS FOR TODAY
Going Viral & Getting
New Patients
with Video Marketing

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Win new patients with video
Proprietary + Confidential
Form fills
Phone Calls
Appointments
Referrals
7/12/16
OUR GOALS FOR TODAY
Going Viral & Getting
New Patients
with Video Marketing

17. The Solution Video
Provides for Your
Patients

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Proprietary + Confidential
Digital video is the most engaging way for
your customers to connect with you
Your patients demand video
Your patients expect video
Your patients are searching
for video
WHY VIDEO?
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

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Proprietary + Confidential
Introduce your business & share what
makes it special
Why are you different
What makes you better
Why should they choose
you
7/12/16
WHY VIDEO?
Going Viral & Getting
New Patients
with Video Marketing

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master view)
Proprietary + Confidential
Tell your story, in your words
Provide exceptional service
Fast, friendly, professional
Use the latest technology
or treatments
7/12/16
WHY VIDEO?
Going Viral & Getting
New Patients
with Video Marketing

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master view)
Proprietary + Confidential
Visually familiarize new customers with
your location & staff
Create trust
Show you’re a real business
Show your human side
7/12/16
WHY VIDEO?
Going Viral & Getting
New Patients
with Video Marketing

22. (add title of deck in
master view)
Proprietary + Confidential
Showcase new products, seasonal sales
& services
Set yourself apart from
your competitors
Latest treatment /
equipment
Plan for 6 or 12 months
7/12/16
WHY VIDEO?
Going Viral & Getting
New Patients
with Video Marketing

23. (add title of deck in
master view)
Proprietary + Confidential
Share powerful customer testimonials &
reviews
Happy patients make
great testimonials
Patients are looking for
credibility
Reviews help your SEO
7/12/16
WHY VIDEO?
Going Viral & Getting
New Patients
with Video Marketing

24. 8 Tips for
Developing the
Right Strategy
With Video

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Proprietary + Confidential
Identify what your video strategy goals are
Are you looking for patients
Are you promoting your
brand
Are you trying to
differentiate your practice
Tip 1
8 STRATEGIC TIPS FOR VIDEO
7/12/16
Going Viral & Getting
New Patients
with Video Marketing

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Proprietary + Confidential
One video is not enough to stay relevant
Commit to creating video
Your patients prefer video
over reading
You need different types
of video
Tip 2
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

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master view)
Proprietary + Confidential
Ensure you’re creating content with
multiple intents
The same video won’t
work for all your needs
You need video that your
patients are searching for
Tip 3
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

28. (add title of deck in
master view)
Proprietary + Confidential
Video length is very important
Keep it short & sweet
Generate enough interest
Cut out the fluff
Tip 4
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

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master view)
Proprietary + Confidential
If your video isn’t performing delete it
Dial in your message
Test different types of video
Don’t create doubt
Tip 5
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

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master view)
Proprietary + Confidential
Release your video on a schedule
Organic SEO benefits
Google loves new videos
Keep patients engaged
Tip 6
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

31. (add title of deck in
master view)
Proprietary + Confidential
Make sure your video titles are searchable
Best practices for SEO
Your patients want specific
video
Do key phrase research
Tip 7
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

32. (add title of deck in
master view)
Proprietary + Confidential
Consider outsourcing video production
Maintain high quality
Save time
Hire professionals
Tip 8
7/12/16
8 STRATEGIC TIPS FOR VIDEO
Going Viral & Getting
New Patients
with Video Marketing

33. Most Effective
Types of Video

34. Business Overview Video
Convey credibility
Proprietary + Confidential
Tell your story
Showcase your
location & staff
MOST EFFECTIVE TYPES OF VIDEO
7/12/16
Latest
Technology
Going Viral & Getting
New Patients
with Video Marketing

35. Product Video
Where can I buy it
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
How does it work
What does it look like
Going Viral & Getting
New Patients
with Video Marketing

36. Call-to-Action Video
Special offers
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Create a sense of
urgency
Seasonal promotions
Latest
Styles
Arriving
Daily!
Contact lenses 50% Off in July!
Book Your
Appointment
NOW!
Going Viral & Getting
New Patients
with Video Marketing

37. How-To
VideoProvide value
Showcase your
knowledge
Solve a problem
Proprietary + Confidential
Video Makes
the Sale
7/12/16
MOST EFFECTIVE TYPES OF VIDEO

38. Testimonial Video
Brand champion
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Add a personal
connection
Provide validation
Going Viral & Getting
New Patients
with Video Marketing
“They made
me feel like
family”
Ortez
Optometry

39. Social Video
Don’t sell, offer
value
Proprietary + Confidential 7/12/16
MOST EFFECTIVE TYPES OF VIDEO
Give your brand
personality
Keep it light
Top 5 Things To Consider Before Lasik
Going Viral & Getting
New Patients
with Video Marketing

40. Proprietary + Confidential 7/12/16
WANT TO GO FROM 0 to 60? Talk to
me
Have you taken all the steps necessary for your digital
marketing?
I can provide you with an assessment of your digital
marketing and how video fits in.
Let’s talk.
Lauren Morse
LaurenM@surefiresocial.com

41. 2016
VIDEOS ARE PART OF YOUR DIGITAL
FOOTPRINT
Proprietary + Confidential
www.yourdomain.com

42. /SurefireSocial @surefiresocial Surefiresocial.com
THANK YOU!