How to create better outcomes, make better decisions, and turn voters into citizens. You were elected to represent the views of your citizens. Don't you think it's a good idea to ask them what those views are? This presentation answers the questions: what is citizen engagement? why engage citizens? when engage stakeholders? how engage?

2. ENGAGEMENT
how to make better DECISIONS,
create better OUTCOMES,
and turn VOTERS into CITIZENS

3. WHAT
WHY
WHEN
HOW
ENGAGEMENT

4. What’s my story?

5. Aboriginal Affairs and Northern
Development Canada
University of Northern BC
City of Prince George
Northern Health
Interior Health
BC Hydro

6. What’s your story?

7. WHAT is
ENGAGEMENT

8. “Citizen eng
values the r agement
ight of citize
to have a sa ns
y in the dec
that affect th isions
eir lives.”

9. Communications

10. Engagement
Provides
Involves information and
the public seeks input
Meaningful Purpose
Two way driven Dialogue Interaction
Conversation

11. Communications
Engagement

12. It’s never too late to change your mind
George
rts, City of Prince
Photo: Paul Albe

13. WHY do
ENGAGEMENT

15. Taxation
Representation
NO
Withou
t

17. Believe negative information after hearing it 1-2 times
Believe positive information after hearing it 1-2 times
60%
45%
30%
15%
0%
Untrusted Organization
Trusted Organization
*Edelman Trust Barometer

18. Engagement can help turn critics into supporters

19. BENEFITS OF CITIZEN ENGAGEMENT
Effective decision making
Better outcomes
Better policy
Manage issues
Influence outcomes
Save time and money
Share responsibility
Credibility and trust
Less conflict
More engaged citizens

20. PITFALLS OF CITIZEN ENGAGEMENT
NIMBY backlash
Special interests
Loss of control
Perpetual indecision
Costs time and money
Not easy

21. WHEN to do
ENGAGEMENT

22. “See ya in three years!”
Paralysis by analysis

23. ENGAGE WHEN ...
Starting
Changing direction
Stopping

24. TO BETTER
ENGAGEMENT

25. KNOW WHY YOU’RE ENGAGING

26. KNOW YOUR AUDIENCE

27. DEFINE THE LEVEL OF
ENGAGEMENT

28. CRAFT YOUR MESSAGE

29. GROUP EXERCISE
Pick an issue.
What is the purpose of engagement?
Identify your audience.
Decide on the level of engagement required
(Inform, Consult, Involve, Collaborate, Empower)
What is the key question?
What is your position or key message?
Report out

30. CHOOSE YOUR TOOLS
OF ENGAGEMENT

31. TOOLS OF ENGAGEMENT
Public hearings
Open house/Town hall
Advisory committees/Task forces
Stakeholder specific meetings
Focus groups
One-on-one meetings
Coffee klatch/Kitchen table
Community Forums
Open Space, World Cafés etc.
Surveys
Online forums
Social media

32. TOOLS OF ENGAGEMENT

33. GET THE WORD OUT
ANorthern Vision
ion Paper
BC: A Discuss
Cancer Care in Northern
nsultation for
Premier’s Co CARE
CANCER
IMPROVED
in NORTHE
RN BC

34. ESTABLISH FEEDBACK
PROCESS

35. ESTABLISH ACTION PLAN
12
y?
what’s your stor
ions Plan
| Communicat
Energy System
George District
City of Prince
elopment of the
CES. September 21-
al dates in dev
tied to the critic August
Activities s activities 14-18 25
Timeline of ee-month rollou
t of the recommend
ed communication July
10-14 17-21 24-28 31-4 7-11
Provides a thr 27-31 3-7
13-17 20-24
Days
Energy Sy stem End
Geor ge Community Start
City of Prince 27
1 13
Tasks 27-Jul-09 28
27-Jul-09 4 17 7
28-Jul-09 24
Engagement 23-Jul-09 4
Stakeholder uncil 7-Aug-09
efing of City Co 4-Aug-09
In-camera bri t Briefings
Note for Targe
Prepare Briefing key individuals 22 28
13
Targeted briefings with 28-Jul-09
1
13
28-Jul-09 4 4
11
site Design 13Aug-09 4
ntity and Web 29-Jul-09 1
Branding, Ide 13-Aug-09 4
ng with Client 13-Aug-09 15
Design Meeti 4-Sep-09 21 11
17-Aug-09 15 28 14
In Design tity selection 4-Sep-09 21
31
and logo/iden 17-Aug-09 1 24
Client review te creation 4-Sep-09
ion and templa 4-Sep-09 5
Logo finalizat 11-Sep-09
development 7-Sep-09 1
Website design 14-Sep-09
and approval tent upload 14-Sep-09
Client review zation and con 13 4
re design finali
Website/brochu 22 2
4
1
Go live 22-Jul-09 4
22-Jul-09 20
4-Sep-09 14 11
ion 10-Aug-09 20
Content Creat 4-Sep-09 21 11
ng with Client 10-Aug-09 1 14
Content Meeti elopment 4-Sep-09 13 21
re content dev 4-Sep-09 5 24
Website/brochu FAQ preprarat
ion
11-Sep-09
Backgrounder, 7-Sep-09 5
Media Release, 11-Sep-09
and approval 7-Sep-09 1
Client review upload 14-Sep-09
t finalization and 14-Sep-09 7
Website conten Q finalization 31-Mar-10 250.961.661
1
ckgrounder, FA 21-Sep-09 Prince George
Me dia Release, Ba
ation campaign launch
Public inform
a
Content updat
es www.prmedia.c
.801.1741
Kelowna 250

36. GROUP EXERCISE
Same issue as before
Choose your tools of engagement?
How are you going to promote the process?
How will you ensure everyone is equally informed?
Choose your feedback mechanisms?
What’s your time frame?
Report out

37. EVALUATE AND REPORT BACK
Final Report
Improved
sultation for
Premier’s Con
in N orthern BC
ASE Cancer Care
MEDIA RELE MARCH 3, 200
6
July 2006
de input on
sidents provi
Prin ce George re orthern BC
cer care in N
proving can
ts,
ts, cancer patien
im rd the opinions
of local residen ay, March 3.
Frid
care hea rch 2 and
ations on cancer Thursday, Ma
of public consult viders in Prince George on
The co-chairs health care pro North on Thu
rsday and
the ir families and gs at the Coast Inn of the o smaller Focus Group
public meetin care in the nor
th. Tw
al experience
of the
turned up for future of cancer people with direct person
y 225 people
Approximatel rn vision for the gather input from
uss the northe
Friday to disc in the day were also held to and caregiver
s.
ir families of opinions on
meetings earlier , either as patients or the rd a wide range
tem
cancer care sys ductive. We hea co-chair of the Premier’s
ht and very pro o,
frank, forthrig Dr. Charles Jag
s we had were care in Northern BC,” said
“The discussion ision for cancer
rthern BC.
what people env Improved Cancer Care in No rn BC to such
an
Consultation for people of Northe the unique
response of the this discussion will ensure
and hear the passionate ement in regarding can
cer
tifying to see “Their involv isions are made
“It has been gra said co-chair Jeff Burghardt. considered when future dec
e,” th are
important issu dents of the nor
face as resi Chair of
challenges we , and Burghardt, th on the
of Northern BC nor
care.” the University input from the people of the a regional
o, President of her ent of
n Cam pbell asked Jag consultation process to gat sible developm
Premier Gordo to lead a community port for the pos
the level of sup
Northern Hea
lth, ices, including
cancer care serv hensive and
future plans for design a compre
cancer cen tre. is, How can we thern BC?
consultations Nor
ressed in these the people of
al que stion being add t meets the unique needs of to the
The fundament care system that bes l be submitted
cer ations that wil
integrated can se public consult
findings of the
ed based on the
will be prepar ration. A Northe rn
A final report ussion paper,
iew and conside nload the disc
Premier for rev gs can still dow cercare.ca
public meetin w.northerncan
ble to attend the web site at ww
Those who were una comment form found on the
plete a
Vision, and com
-30-
rmation:
For more info
Cam McAlpine
250.552-1550

39. ACKNOWLEDGEMENTS
For letting me steal liberally from her excellent
presentation on citizen engagement:
PHONE: 250.769.3627 | CELL: 250.808.3667
EMAIL: jan@janenns.com | WEB: janenns.com
For their always sage advice and good friendship:
Kevin Brown
Don Zurowski
Garth Frizzell