SIGMA ProspectB2C is a solution that allows marketers to identify optimal target audiences from their database of over 200 million U.S. consumers to increase marketing ROI. It provides detailed consumer profiles and predicts which potential customers will be most likely to purchase. Marketers can then focus their prospecting programs on the most relevant contacts to improve conversion rates and return on investment.

1. Maximize your marketing ROI.
SIGMA ProspectB2C
Increase Marketing ROI
With a Highly Targeted
Consumer Data Source.

2. SIGMA ProspectB2C
Your experience tells you not all prospect lists are created equal. Additionally, all the lists
you can find may not deliver the volume of good prospects you need to hit your sales goals.
SIGMA’s ProspectB2C solution SIGMA ProspectB2C Database:
A multi-sourced national consumer prospect database
will allow you to easily and
containing over 200 million adult consumers in the U.S.
efficiently identify the optimal and more than 110 million households. The database
prospect universe and turn it includes over 300 specific data fields: demographic,
psychographic,lifestyle and lifestage characteristics that
into a sales pipeline that returns you can select at the individual, household, postal code
predictable leads with and/or block group level.
increased conversion rates. Find Prospects 3-4x More Likely to Buy Your
Products Now!
• Increase your speed to market by directly integrating
SIGMA Prospects with your SFA or database platforms.
• No net name minimums — you’ll only pay for
prospects you don’t already have.
• SIGMA’s cutting-edge modeling process will uncover
hidden target segments and increase the size of your
mailable universe.
• Easier forecasting: Produce better campaign
performance forecasts based on knowledge about
your prospects.
• Information about your targeted prospects and your
campaign results can be maintained and used to make
better decisions going forward.

3. Increase Marketing RoI with a Highly Targeted
Consumer Data Source.
How Does the SIGMA ProspectB2C Solution Work?
Our simple process provides you with a roadmap to your best
prospects at a fraction of the normal cost of testing. SIGMA
PropectB2C delivers smart targeting that reduces waste, manages
costs and produces predictable returns again and again. “ I need to know more about
1. SEND my current customers.”
Send the names and addresses of a sample of your current Try SIGMA EnhanceTM.
customers to SIGMA’s secure list enhancement portal. We match
your files against a database of over 200 million names. You’ll SIGMA Enhance delivers hundreds of
receive a detailed profile of your customers using a wide range consumer characteristics to your exisitng
of demographic characteristics. database. SIGMA’s advanced data
enhancement services deliver a superior
Segment Actual Predicted level of detail and insight into prospect
Grade Response Rate Response Rate
and current customer behavior and
A 5.41% 5.66%
segments.
B .21% .16%
C .10% .14% Sharpen Your Focus.
D .16% .11%
Build Insights.
E .06% .05%
SIGMA Enhance.
2. BUILD
SIGMA’s modeling team will then build a customized
predictive model that will identify your best prospects
within the database. Find out how SIGMA ProspectB2C
can maximize your marketing ROI
3. SELECT
at 1-888-277-9837.
Select just the contacts that look most like your customers — tier
by tier — for your prospecting program. SIGMA can provide
assistance on acquisition communication strategies.

4. Maximizing Marketing ROI
SIGMA SERVICES At SIGMA Marketing Group, we make it our mission to
PRODUCT LAUNCHES maximize ROI for every client. We create more profitable
CAMPAIGN IMPLEMENTATION customer relationships through analytics, strategic
LEAD MANAGEMENT one-to-one communications and marketing
STRATEGIC PLANNING optimization techniques. Our proven retention and
PROJECT MANAGEMENT acquisition solutions not only drive corporate revenue —
MARKET RESEARCH they also increase customer loyalty and satisfaction.
MARKETING ANALYTICS
DATABASE DESIGN AND BUILD ABoUT SIGMA
MULTI-CHANNEL MARKETING Founded in 1985
SYSTEM AND DATA INTEGRATION
LIST ACQUISITION & RENTAL Independently owned
Headquartered in Rochester, New York
Employs 80+ full-time employees
Find out how SIGMA ProspectB2C
can maximize your marketing ROI. Rated in the top 50 integrated marketing agencies by
Call 1-888-277-9837. Advertising Age for the past 10 years
Recipient of more than 15 industry awards over the last 3
years for analytic, creative and print production expertise
Maximize your marketing ROI.