SlideShare a Scribd company logo
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Digital Media Update ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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A ‘Bit’ of Data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time it took for media to become mass media: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Digital class divide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter growth – 2006-2010
TV according to Digital Natives ,[object Object],[object Object],[object Object]
Trends
Viewer behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mixing the physical and the digital world ,[object Object]
Augmented Reality - iButterfly ,[object Object]
Augmented Reality - adidas ,[object Object]
Key aspects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Banners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
E-mail newsletter ,[object Object],[object Object],[object Object],[object Object]
Social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social media – Starbucks on Facebook
Social media - 3 on Facebook
Social media - Twitter ,[object Object],[object Object],80s     Assuh     att     avsnitt     avsnittet     BLANK     bli     boda     BretEastonEllis     café     Chuckhar     copia     copiado     det     durbaniser     episode     ett     fel     förhoppningsvis     glamourama     glomde     going     Haha     har     inatt     inför     inte   it-bag     jag     Kate     kollar     leído     målgrupper     maskingevär     massor     måste     med     michaelaforni     mig     min     mitt     mood     När     ner     nya     nytt     och     ondineta     Park     party     Punk     Review     riktiga     riktigt     såg     sängen     skäms     skriva     Slösurfar     snacket     snart     som     spontant     Sweden     Syns     tror     TV3     underverk     VADzolquintero     vestido     vet     vill     yeah     Zethraeus     zolquintero   
Social Media - The Influencers ,[object Object],[object Object],[object Object],[object Object]
Social Media - The Influencers: Bloggers ,[object Object],[object Object],[object Object]
QR codes qr  video
Quick Response in Retail
Widgets ,[object Object],[object Object]
To Do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Insights continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
But, you could disregard all this because: ,[object Object]
 

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Digital media for marketing meeting 2011

Editor's Notes

  1. While the adoption of QR codes in some markets has been slow to take off, the technology is gaining some traction in the smartphone market. Many Android, Nokia, and Blackberry phones come with QR code readers pre-installed. QR reader software is available for most mobile platforms.