“Scalable Content Strategies for Facebook and LinkedIn”

Scalable Content Strategies
for Facebook and LinkedIn

Amy Porterﬁeld
@amyporterﬁeld #cmworld
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AmyPorterﬁeld.com @amyporterﬁeld #cmworld

Content Marketing and
Social Media Marketing
are a Marriage
Made in Heaven

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Hereʼs Why . . .
• Relevant, valuable content turns a stranger into a fan
and a fan into a customer.
• To make an impact on your ideal audience, you must
Super Share. Focus your content on the core social
outlets that matter most to your brand.
• Social content is different than traditional content.
Today you must create content that educates,
entertains and empowers.

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Content Strategies to Supercharge
Your Facebook Marketing

#cmworld
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3-Point Facebook Content TuneUp
• Engagement: Content fuels the Facebook
Engagement Machine
• Images: Combining images with content on
Facebook will claim your spot in the News Feeds
• Ads: Facebook advertising brings your content to
the front of the line in an overly crowded platform

#cmworld
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Want to Ignite Engagement?

ASK FOR IT.

#cmworld
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#1: Ask And You Shall Receive

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Image Strategies to Dominate the
News Feed

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Why Images?
• When you know your audience and the topics they
gravitate toward, your sharability skyrockets.
• Content with images allows your posts to go viral
with the audience that really matters to your
brand.

#cmworld
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Dominate the News Feed

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Create a Content Image Campaign

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Use Images to Ignite Action

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Contests, Giveaways and Promos

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Visual Marketing Best Practices
• Simple
• Relevant
• Entertaining
• Thought-Provoking
• Curious
• Eye-Catching
• Tell a story

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Click LIKE if you
can appreciate this
one - I sure can!

621 Likes
28% of audience
reached

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Know Whatʼs Working

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Marketing with Facebook Ads
• Facebook ads give you the edge to grow a
lucrative fan base, move fans into leads and
increase sales.
• Smart content and Facebook ads can supercharge
your marketing efforts and encourage virality.
• Ads increase engagement and take your
promotions to a new level.

#cmworld
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Promoted Posts

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Promoted Posts

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NOT Promoted
NOT Promoted

Promoted Post Promoted Post

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Want More Impact?
Add Video!

92,352 People Saw This
(vs. 16% of my fan base)

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Content Marketing and Facebook Ads

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OUTSTANDING RESULTS
30% Opt-In Rate (Consistently!)
5 Sales a day ($97/unit) on a $80/day budget

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Content Marketing and Facebook Ads

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Content Strategies to Supercharge
Your LinkedIn Connections

#cmworld
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3-Point LinkedIn Content TuneUp
• All Updates: The “All Updates” area is a goldmine
for your content. Learn how to show up more often.
• LinkedIn Today: Crack the code on the LinkedIn
algorithm to show up here more often.
• Groups: Linked Groups are your direct link to the
email boxes of your most important potential buyers.

#cmworld
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Dominate the ʻAll Updatesʼ Area

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Dominate the ʻAll Updatesʼ Area
• By default, LinkedIn presents a list of Network Updates
when a user logs in. This is a gold mine for your content!
• Start building authority and awareness through an ever-
present stream of relevant information that appears
directly on the LinkedIn home page of your connections.

#cmworld
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Optimize LinkedIn Today

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Optimize LinkedIn Today
• LinkedIn Today drives massive amounts of trafﬁc
to popular content.
• LinkedIn Today works off a voting algorithm that aims
to match popular articles with interested users.
• This means the content is personalized for each
user - this gets your content in front of the people
that matter most to your brand.

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List Building with LinkedIn Groups
• 81% of LinkedIn users are members of at least
one group
• Create your own group or join other groups
• When appropriate, look for ways to share content
that encourages users to sign up for your free
offer

#cmworld
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Groups = Direct Email Access

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Wrap Up: Top Social Content Principles

“Content is what converts customers.” -Joe Pulizzi and
Robert Rose
On a social level, content turns a stranger into a fan
and a fan into a customer.

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To make an impact on your ideal audience, learn to
Super Share. Focus your content on your core
social outlets. (You canʼt be everything to everyone.)

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Social content is different than content you use in
ebooks, videos and reports. With social content, mix
things up. Educate, entertain and empower.

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www.AmyPorterﬁeld.com

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“Scalable Content Strategies for Facebook and LinkedIn”

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