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How the Microsoft Surface bounced back from a $1B loss

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Full story: http://cnnmon.ie/1bNoM0y
In 2013, Microsoft took a $900 million loss on the Surface. It was a tough reality.
Here’s what it felt like — and how they bounced back, according to Corporate VP Panos Panay. He created the Surface, and he’s still in charge of its development.
"You look back and you say, of course it was humbling. Man, it was a really tough time. …
"The self-doubt didn’t creep in. We knew what we were building. Satya knew what he wanted. It was very clear it was going to take time, these businesses take big investments, take a lot of time.
"Now we see a bit of a turn. That’s important, let’s be clear. There’s no doubt, and now we feel pretty good.
"That billion-dollar write down will never go away. And those lessons learned from it will be unbelievably valuable.
"Right now, the company is changing. We want to fail fast. We want to succeed sooner. These two things go hand in hand, and if you fail, this company is amazing. They will support you, you just have to learn from it.”
Full story: http://cnnmon.ie/1bNoM0y

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