Getting started in Social Marketing
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A short presentation from Claire Chapman, UK Social Media Coach on getting started on using social media
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Getting started in Social Marketing
- 1. Getting Started in Social Marketing Claire Chapman UK Social Media Coach
- 2. The Wide World of Web 2.0
- 3. Big Benefits in Social Media • Visibility • Credibility • Reach • Business Development • Thought Leadership • Connection
- 4. Social Media: One part of the story • Is your business “Joined Up” in it’s approach? – Clear niche and core business – Know your audience – Know what you want to achieve Communicate effectively and clearly – Keyword rich – Using a range of marketing that works for you
- 5. Is your thinking Joined-Up?
- 6. Where shall I start? • Some key questions to ask yourself: – Who is my tribe/ audience? – How do I like to work? – What is my GOAL (see next slide) – What do I have already? – What is realistic (Time/ Energy / Resources)
- 7. Before I get started.... SOCIAL... Is the key to success.... What does that mean to you? What’s good etiquette...
- 8. The Golden Rule (s) • Treat others as you would like others to treat you • Don’t assume what works for you, will work for others!
- 9. The Social Business: Before you jump in!
- 10. How to get started.... • What do I need? – Equipment: PC, Broadband (preferably) – Social Media Accounts – easy to set up. Strong passwords – Clarity about how much time you are willing to spend – Goals / Objectives – Valuable Content – Content is KING! – You can start by: – Listening in – Seeing what your competitors are using – Asking others how they are using the sites & benefits – Start small – one at a time.
- 11. Book me for training... Ready for more? I offer both individual and group training on LinkedIn and Twitter. Training can be run either face to face or over telephone/ skype with the addition of webinar access to my screen to help you really consolidate visually your learning. All training is offered with in-depth technical notes and checklists. Prices start from £70 for 1 hour of one to one support or I run Group Workshops LinkedIn http://uksocialmediacoach.co.uk/training-workshops-2/linkedin-training- 2/ Twitter: Now ICF Accredited for 5 CCE’s http://uksocialmediacoach.co.uk/training-workshops-2/twitter-training/
- 12. About Claire Chapman • Claire Chapman is the UK Social Media Coach. • Claire’s passion is to help people “Join Up” their thinking to create powerful, passionate, connected brand achievements in the work they do. • Claire works with a range of tribes including Career Professionals who want to stay ahead of the online game, Business Owners and Job Seekers. • Ready to connect the dots with your personal brand? Contact Claire at: • Web: http://www.uksocialmediacoach.co.uk • Twitter: http://twitter.com/coachclaire • LinkedIn: http://uk.linkedin.com/in/clairemchapman • Email: claire@growasacoach.com • Tel: 07815 091 039