Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Cre...
Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Cre...
Prochain SlideShare
Chargement dans…5
×

The Business Model Canvas (outline)

8 885 vues

Publié le

The Business Model Canvas as used by Startup-Académie, with explanations.

Permission for download and use under Creative Commons Licence

Publié dans : Business

The Business Model Canvas (outline)

  1. 1. Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Some concepts derived from Steve Blank "How To Build A Startup" Content by Davender Gupta www.coachdavender.com - coach@davender.com Icons by Patricia Carignan www.patriciacarignan.com All rights reserved. Permission to distribute CC3.0 BY-NC-SA rev 20130820 More info and tools at http://davender.com/link/bmcanvas Key Partners Who are the key partners, suppliers, collaborators and other stakeholders who have a direct impact on the ability to deliver value? Who is the competition? What are the alternatives? How to align the competition and alternatives so that they work with you? Key Activities Main deliverables for the project (including timelines) Main recurring deliverables and activities (after launch) The Key Activities listed should connect with VP-CR-DC-RS Value Proposition What is the decision trigger for the client? FRICTION What is the pain? What is the ache? What is broken? What is the cost of the pain/ache/break? BENEFIT What is the benefit to solve the pain or ease the ache? What is the value-added of our solution to the user/customer? (relate each feature to a pain or ache) DECISION TRIGGER What is the decision trigger for the customer? What is the unique value proposition that "disrupts" the user/customer's experience for the better? Customer Relationships How do we GET – KEEP – GROW our customer base? How do we build a tribe around our value proposition? How do we engage the evangelists and promoters? What are our communication strategies? Customer Segments Who are the "1%" who recognize the value of your offer and who are ready to commit. IDENTIFICATION For whom are we creating value? Who are our most important customers to go after first? Who are the users? Who are the payers? Who are the stakeholders? Who are the decision makers? DESCRIPTION What are their characteristics? (demographics) What are their qualities? (values) Describe as archetypesKey Resources What key resources do you need to launch and operate the business? The Key Activities listed should connect with VP-CR-DC-RS-KR Distribution Channels How do we deliver value? - products - services - physical channels - virtual channels - each step of the buying process Cost Structure What are the most important costs involved in launching and operating the business? Where can you restructure to lower or optimize costs? Revenue Streams What are customers ready/willing to pay for? How much? How? When? How much does each Revenue Stream contribute to overall revenues? The Business Model Canvas
  2. 2. Format derived from Alexander Osterwalder's "Business Model Generation" www.businessmodelgeneration.com and used under Creative Commons. Some concepts derived from Steve Blank "How To Build A Startup" Content by Davender Gupta www.coachdavender.com - coach@davender.com Icons by Patricia Carignan www.patriciacarignan.com All rights reserved. Permission to distribute CC3.0 BY-NC-SA rev 20130820 More info and tools at http://davender.com/link/bmcanvas Key Partners Who are the key partners, suppliers, collaborators and other stakeholders who have a direct impact on the ability to deliver value? Who is the competition? What are the alternatives? How to align the competition and alternatives so that they work with you? Key Activities Main deliverables for the project (including timelines) Main recurring deliverables and activities (after launch) The Key Activities listed should connect with VP-CR-DC-RS Value Proposition What is the decision trigger for the client? FRICTION What is the pain? What is the ache? What is broken? What is the cost of the pain/ache/break? BENEFIT What is the benefit to solve the pain or ease the ache? What is the value-added of our solution to the user/customer? (relate each feature to a pain or ache) DECISION TRIGGER What is the decision trigger for the customer? What is the unique value proposition that "disrupts" the user/customer's experience for the better? Customer Relationships How do we GET – KEEP – GROW our customer base? How do we build a tribe around our value proposition? How do we engage the evangelists and promoters? What are our communication strategies? Customer Segments Who are the "1%" who recognize the value of your offer and who are ready to commit. IDENTIFICATION For whom are we creating value? Who are our most important customers to go after first? Who are the users? Who are the payers? Who are the stakeholders? Who are the decision makers? DESCRIPTION What are their characteristics? (demographics) What are their qualities? (values) Describe as archetypesKey Resources What key resources do you need to launch and operate the business? The Key Activities listed should connect with VP-CR-DC-RS-KR Distribution Channels How do we deliver value? - products - services - physical channels - virtual channels - each step of the buying process Cost Structure What are the most important costs involved in launching and operating the business? Where can you restructure to lower or optimize costs? Revenue Streams What are customers ready/willing to pay for? How much? How? When? How much does each Revenue Stream contribute to overall revenues? The Business Model Canvas

×