1. Advertising Techniques.
By Bilal Yahya

2. They use a beautiful woman in the
advert to show that if you use their
make-up you will look like her.
Beauty Appeal
Because the celebrities
do this the people will
want to do it to be like
them and live a celebrity
life style.
Celebrity Endorsement

3. Everyone hate the harsh reality of life but you
don’t have to constantly live the boring life, you
can escape to a fantasy world by buying this
product.
Escape
This shows individuality because it is a
woman on her own wearing what she wants
and looks how she wants. This shows
individuality because she doesn’t follow what
other people are wearing and she doesn’t
care what she looks like compared to the
others. It also shows individuality because
she is on her own in the picture.
Independence/Individuality
This shows intelligence because it shows that it is not
always that the bigger car is better. This shows that
the smaller vehicle can be more efficient and more.
Intelligence

4. This advert shows that you need their
product to have a better life style. It also
shows that this product can help manage
your life style.
Lifestyle
It plays on your heart strings so that you can
remember it as the one that made feel an
emotion.
Nurture
Associating life style that goes against the norm.
So if you buy their product you are going to
stand out and not follow anyone else’s ways, so
you are sort of breaking the rules.
Rebel

5. Gets the audience thinking about the advert and what
it presents?
Rhetorical Question
They have proven how good their product is to the
people by giving statistics on how their product
works.
Scientific / Statistical