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Lecture 4

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The document discusses key elements of research design including the purpose of studies, types of investigations, study settings, populations, time horizons, and units of analysis. It also covers measurement scales, reliability, and validity. The purpose of research design is to ensure the study effectively addresses its goals. Considering these elements early helps avoid issues later in the research process.

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Chapter 5 The Research Process – Elements of Research Design © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Research Design © 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Purpose of the Study ,[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Type of Investigation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Study Setting ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Study Setting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Population to be Studied ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Time Horizon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
The importance of research Design ,[object Object],[object Object],[object Object],[object Object],[object Object]
The importance of research Design (cont.) ,[object Object],[object Object],[object Object]
Exercise ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Exercise Answer (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement: Scaling, Reliability, Validity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nominal Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nominal Scale
Ordinal Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ordinal Scale
Interval Scale ,[object Object],[object Object]
Interval Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interval Scale
Ratio Scale ,[object Object],[object Object],[object Object]
Ratio Scale
Differences among the scales
Rating Scale ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reliability ,[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Stability ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Internal Consistency ,[object Object],[object Object],[object Object],© 2009 John Wiley & Sons Ltd. www.wileyeurope.com/college/sekaran
Next Week ,[object Object],[object Object]

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