1. Sculpt a
& Empower your brand
with Organic traffic
www.codelattice.com | info@codelattice.com
new face

2. 2
SEO Manual
©2013 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
Codelattice is a Digital Agency with global footprints and expertise in Website design & development and
Content Management System. We specialise in offering Search Engine Marketing, Social Media Marketing,
AdEngineering™, Mobile Apps, Facebook apps and End to End Digital Solutions.
What do you do to make an
unruly garden look beautiful?
Identify friends and foes, set
boundaries, make a master
plan, cut, spruce, plant and
maintain. We roughly compare
our SEO as these processes to
make a brand look beautiful
and attract customers. We help
you sculpt a new face and
empower your brand through
organic traffic.
Our SEO Services include
Why SEO?
Codelattice SEO
Each webpage is a stop in the big city of the World Wide Web. The
Search Engine bus finds all these stops and travels (or Crawls)
through these stops along their way. They use specialized programs
called spiders to do this crawling. They later use their monstrous
storage to store information about these stops they have made,
called indexing.
When a person searches for something using the search engines,
this indexed data is scoured to give the answers. The answers
depend on RELEVANCE and IMPORTANCE. How well the webpage
‘answers the question posted’ is relevance. Importance is determined
by how popular the webpage is. Relevance and importance are
determined by complex mathematical algorithms comprising of
hundreds of components.
SEO is the process of improvising and customizing your website to
escalate its rankings on the search engine result pages taking into
consideration the various components involved in the search engine’s
algorithm.
What is SEO?
Onsite SEO Offsite SEO
Enhancing the appeal of your
website for search engines
Strengthening your online
authority
O
ffsiteSEO
OnsiteSEO

3. 3
SEO Manual
©2013 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
1. Keyword Research and Optimization: To find what phrases or terms are used by your
prospective customers to search business.
2. Search Engine Optimized Content: Include these priority keywords in the content.
3. URL analysis: An URL clearly showing the hierarchy of the information on the web page is used
to determine the relevancy of a given page by the search engines.
4. Meta tag Analysis: Meta-Description and Keywords tags to be enriched with priority keywords
for enhancing your ranking
5. Title tags: Title tags to be enriched with priority keywords for enhancing your ranking
6. Headings: Including keywords in them
7. Cascading Style Sheets: CSS holds the layout of the page and using them in HTML which helps
to enhance your web appeal to Search engines
8. Broken Links analysis: To check all outbound links are working
9. Image Optimization: Alt text to name the image for search engine to know what it is.
10. Site Speed and Performance: A lot of factors like images, bad coding, flash, etc contribute to
slow loading of pages which reflects negatively in the ranking by search engines. We monitor and
enhance your site’s speed and performance.
11. Domain Info: Search engines favour sites that are registered for long periods of time as it has
lesser chances of being a spam.
12. Google Crawl: We help your website function in such a way to enable Google crawl often to
update information related to it.
Onsite SEO includes

4. 4
SEO Manual
©2013 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
1. Link Building: Through Inbound links, engines can not only analyze the popularity of your
website based on the popularity of the links but also metrics like trust, spam and authority. We help
build quality inbound links to your website.
2. Community Creation in Social Networking Sites: Building and maintaining your online
reputation using popular networking sites.
3. Blogging: A blog on relevant topics in your website with unique and valuable content and
posting replies to other related blogs that allows links in comment section that are crawl able by
search engines.
4. Forum Postings: Create an online discussion on relevant topics or reply to other discussion that
allows links in comment section that are crawl able by search engines.
5. Thought Leadership: Aspire to be industry leaders in getting your readers talk and comment
on scintillating topics to enhance your ranking.
6. Search Engine Submission: We submit your website to the most popular search engines
7. Directory Submission: We submit your website to top quality directories after brainstorming on
the category for submission.
8. Social Bookmarking: Since the content is updated frequently here, search engines crawl often
and hence we take advantage to get your brand here after careful scrutiny.
9. Photo Sharing: Publish your product pictures in popular photo sharing websites.
10. Video Promotions: Publish video of your products/services to major photo sharing websites
11. Online PR: We help you with online press releases
12. Document Sharing: We share shareable documents, slide shows of/about your brand in
Google Docs, SlideShare, etc.
13. Social Shopping Network: If your website is an e-commerce website, we devise a good
strategy for advertising and branding your products for free by submitting your products to various
relevant websites.
Offsite SEO includes

5. 5
SEO Manual
©2013 Codelattice - All rights reserved.
Passing on and copying of this document, use and communication of its contents not permitted without written authorization.
Why Codelattice?
Our SEO is an iterative, ongoing process which involves analysis, implementation and evaluation
processes repeated in a cycle to identify the stronghold strategy and strengthen it.
Codelattice does not blindly follow the above processes. We do a thorough research on your brand,
competitors, market and customers. Based on this meticulous research, our SEO experts prepare the
framework to employ the right mix of channels at the right time in the right place to get your brand in
the first few pages of Search Engines.
Our unique secret recipe has helped our clients to reach the FIRST PAGE of Google often and helped
them harness their trade winds through lead generation and conversion. Our systematic ways and sound
strategy will help you Sculpt and Empower your brand relevant to your audience in a cost effective way.
Please note that the services provided would depend on the scope of the individual project.

6. Codelattice is a global digital agency with
200+resources, 20+ alliances and footprints
in 8 countries. We help enterprises Build,
Establish and Accelerate their business in the
ever changing digital world through our
e-commerce, Mobility, Search Engine Market-
ing, Social Media Marketing, AdEngineering™,
Web and End-to-End Digital Marketing
Solutions.
Codelattice caters many leading brands and
advertising agencies driven by the global
delivery model augmented by Offshore
Development centres in India and Client
Servicing Pockets in other countries.Our
Growth Platforms - Operational Leadership,
Collaboration, Research & Development and
Customized solutions are approached with a
flexible and innovative outlook ‘To Make You
Digitally Immortal™.
Website: www.codelattice.com
Email: info@codelattice.com
Phone: +91 8089005558
24/7 Support - Skype ID: codelattice | www.codelattice.com | info@codelattice.com