1. www.codelattice.com
info@codelattice.com
SOCIAL MEDIA
Quenching Your Brand's Marketing Thirst

2. Once, a crow was very thirsty. The
crow searched for water every-
where. At last he saw a pot of
water but could not reach down the
water at its bottom. He thought of
a plan. He dropped pebbles in to
the pot, water level rose up. The
crow drank the water and flew
away happily.
Social Media Optimization
There is a lot of buzz around Social Media as a marketing channel for
businesses. Social Media includes,
Blogs/Microblogs/RSS
Videos – YouTube, Vimeo etc
Personal Social Networks like Facebook, LinkedIn, etc
Photos – Flickr, Picasa etc
Bookmarking – digg, faves, etc
Articles/PR/News
Each platform is different and adds certain flavour to your social media
recipe. To cook the recipe right, you need to add the right mix of
platforms in the right quantity and at right time. Adding all the platforms
to your strategy without any thought would be frustrating for the
customers and is bound to backfire.

3. To succeed in any initiative, you need to get the attention of the stake-
holders first. Codelattice with its expertise can help to generate viral
publicity for your business by using the right mix of platforms at the
right time with the right concept. Our SMO services encompasses
We use postings, games, trivia, contests, campaigns, gifting, utility, fan
club and a wide spectrum of tools and ways to entice, engage and
involve your audience, there by bringing people to your brand and add
traffic to your website.
Knowing your social media platforms to maximize influence – Finding
your audience hang outs and which platforms are more effective
Finding your target group and ways of enticing them to your brand –
Finding out what entices your audience and how best to create a buzz
about your brand
Build your reputation as a reliable, qualified brand – Creative, quality
and engaging content to build your reputation
Engage your audience and get them to share & participate – Giving
compelling reasons for your audience to participate and share
Make your brand a notable authority in your field – Responsible social
behaviour with quality content makes way for notability
Harness originality & creativity to make your brand a thought leader –
Bringing valuable and insightful thoughts & create value for your
audience
Improve technical aspects to increase optimization – Adding Share
buttons, Social Icon, Images, Subscription options, etc

4. Social Media Marketing
After spending your time, effort and money in cooking a delectable
recipe, what is the fun if you do not enjoy the taste? After generating
viral publicity, what is the use if you do not harness the buzz and sell
your products/services? Social Media Marketing is the art and science of
converting the buzz/visitors to a prospect/customer through cam-
paigns. A campaign is a series of creative operations in an organized
and effective way intended to aid conversion through social media.
Codelattice’s campaigns are backed up by strong research on your
audience, their age group, their tastes and preferences keeping in mind
your business, your social media goal, your budget, your competitors
and their social media strategy. We use contests with goodies that your
audience covet to possess, apps that are easy to get addicted to,
games that guarantee your audience attention, gifting that gains lasting
relationships & lots of other enticing ways that assure conversion. In
short, your brand mesmerizes your audience and brings in more
business.
Our Social Media expertise can create the domino effect to drive
audience to your brand; build & maintain reputation; create the stamp
of thought leadership, SEO benefits & ultimately conversion.

5. Codelattice is a global digital agency with
200+resources, 20+ alliances and footprints
in 8 countries. We help enterprises Build,
Establish and Accelerate their business in the
ever changing digital world through our
e-commerce, Mobility, Search Engine Market-
ing, Social Media Marketing, AdEngineering™,
Web and End-to-End Digital Marketing
Solutions.
Codelattice caters many leading brands and
advertising agencies driven by the global
delivery model augmented by Offshore
Development centres in India and Client
Servicing Pockets in other countries.Our
Growth Platforms - Operational Leadership,
Collaboration, Research & Development and
Customized solutions are approached with a
flexible and innovative outlook ‘To Make You
Digitally Immortal™.
Website: www.codelattice.com
Email: info@codelattice.com
Phone: +91 8089005558
24/7 Support - Skype ID: codelattice | www.codelattice.com | info@codelattice.com