Blogs or Flogs? Genre Conventions and Linguistic Practices in Corporate Web Logs
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I held this presentation on 31 August 2007 at the Telematica Instituut in Enschede, The Netherlands on invitation from Lilia Efimova.
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Blogs or Flogs? Genre Conventions and Linguistic Practices in Corporate Web Logs
- 1. Blogs or Flogs? Genre Conventions and Linguistic Practices in Corporate Web Logs Cornelius Puschmann University of Düsseldorf [email_address] Telematica Instituut 31 August 2007
- 6. What's a corporate blog anyway?
- 7. An example: GM FastLane
- 18. Why do companies blog?
- 23. Communicating vs. Publishing spontaneous planned discursive monologic qualified constative publishing (written) interpersonal communication (spoken) transient persistent contextual non-contextual
- 26. Three strategic approaches: conforming , flouting or subverting conventions
- 27. Strategy #1: Conforming author is discernible
- 29. Strategy #2: Flouting instead, use of the “ corporate we”
- 31. Strategy #3: Subverting there's an author... but he's fictional
- 33. E) Observations
- 36. Blogs or Flogs? Exploring and Exploiting Genre Conventions and Linguistic Practices in Corporate Web Logs Cornelius Puschmann University of Düsseldorf [email_address] Telematica Instituut 31 August 2007