This short presentation was held as part of the "Tag des wissenschaftlichen Nachwuchses" ("junior researchers' day") at the University of Duesseldorf on 22 June 2007.

1. What McDonald's is talking about: a computational analysis of the language of company web logs Cornelius Puschmann [email_address] TdWN 2007 22 Juni 2007

2. Forschungsgegenstand

4. Bloggende Institutionen: UN Dispatch

6. Bloggende Unternehmen

7. Datenerhebung und -auswertung

9. Open for Discussion: McDonald's CSR blog

10. Substantivfrequenzen (I)

11. Substantivfrequenzen (II) Post 1: Amazon, NGOs, suppliers, Greenpeace, McDonald's, areas, rainforest, Brazil, government, issue Post 2: fish, fisheries, CI, McDonald's, world, Department, years, biodiversity, supplies, criteria Post 3: packaging, materials, package, content, government, material, time, issues, fiber Post 4: McDonald's, restaurants, people, uk, job, restaurant, career, crew, managers Post 5: McDonald's, people, podcast, company, story, supply, podcasts, public, owner/operator Post 6: Environmental, Defense, business, initiatives, waste, conflict, restaurant, column, environmentalism

12. Beobachtungen

14. Thank you for listening!

15. What McDonald's is talking about: a computational analysis of the language of company web logs Cornelius Puschmann [email_address] TdWN 2007 22 Juni 2007