10 Big Reasons Why You Need A Social Media Strategy
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The power of social media over brands is disproportionate to the buying that happens because of it. Social's influence on shopping is growing rapidly, as pundits worldwide note. But given its brand-detracting potential, consumer-facing companies must work intelligently to apply social in ways that genuinely lifts brand awareness and extols product/service virtues. Read more: http://cogniz.at/SMshopping
