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Lean Analytics_cojette

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Lean Analytics_cojette

  1. 1. LEAN Analytics 권정민 (cojette@gmail.com)
  2. 2. What we cover  Introduction  Data-Informed Decision Making  Lean Analytics Usage  Status Check  Data-Driven Lean Startup Example  Wrap Up
  3. 3. “If you can't measure it, you can't manage it” - Peter Drucker
  4. 4. How To Measure Anything Metric MVP Test LEAN
  5. 5. Type of Things we…
  6. 6. http://leanstack.com
  7. 7. MVP/ 인터뷰 MVP+ MVV 반복 개선 초대율 * 수락율 고객 수익 -고객 확보 비용 전략/전술/실행
  8. 8. Cohort Analysis
  9. 9. User Test
  10. 10. User Test A/B Test Multi-Armed Bandit
  11. 11. User Test
  12. 12. Examples 전자 상거래 모바일 앱 SaaS 컨텐츠 사용자 컨텐츠 마켓 양면 마켓 플레이스
  13. 13. Tips for finding HAPPY PLACE  체화된 Data Thinking  목표와 수치를 명확하게  천 리 길도 한 걸음부터  투명한 지표 두 세 개  지표 변경을 위한 노력  윗 사람과의 공감대 및 지지  Hints for Data Thinking  Data is dirty  Standardize, Outlier Check, Seasonality Check, Scaling, False Alert, Focusing.
  14. 14. He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery. - Harold Wilson

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