Menkle is developing an online platform called Menkle that will create local marketplace communities for buying and selling goods and services. It will group users into communities based on location and population size. The document discusses Menkle's business model, launch strategy, and competition. It notes the growing demand for efficient local marketplaces and Menkle's advantages over alternatives like Craigslist, eBay, and Facebook Marketplace that do not focus as strongly on local communities.

4. A beta version of the Consumer Platform is live and fully functional Page 4 www.menkle.com

7. Growth is anticipated to spread to major cities over a five year period Growth will focus on one city within a region before expanding to additional cities in a particular region: Craigslist: San Francisco > Boston > Chicago, LA, NYC, and 5 more Facebook: Harvard > Ivy League > Colleges > High Schools > Anyone Yelp: San Francisco > Los Angeles > Chicago, NYC Several of the web’s more trafficked sites started in one geographic location and expanded to meet demand Page 7 Region Year One Year Two Year Three Year Four Year Five East Washington, D.C New York City, NY Baltimore, MD Boston, MA Philadelphia, PA Hartford, CT Manchester, NH Smaller Cities Midwest Pittsburgh, PA Cleveland, OH Columbus, OH Cincinnati, OH Indianapolis, IN Chicago, IL St. Louis, MO Smaller Cities South -- -- Charlotte, NC Atlanta, GA Charleston, SC Raleigh/Durham, NC Smaller Cities West -- -- -- San Francisco, CA Los Angeles, CA San Diego, CA Seattle, WA Central -- -- -- -- Austin, TX

8. A “Network Effect” makes exponential growth possible Craigslist – online classifieds Facebook – social networking Yelp – online reviews A network effect occurs when a good/service becomes more useful as new users are added Page 8 *Assumes a doubling in the number of visitors every 6 months Visitors Months

9. Menkle will monetize visitor traffic through advertising and listing fees Page 9

12. Appendix Page 12

13. Competition Page 13

15. Home Category Table Product: Central network of online communities, featuring classifieds and forums. Fee to post in most categories Shortfall: Focus primarily on metropolitan areas. Site is cluttered with information and functionality is not user friendly Menkle Advantage: Menkle emphasizes local communities through zip code groupings; Global Marketplace; and superior functionality and user-interface Craigslist (www.craigslist.com) Page 15

16. Auction Express Product: Online auction and shopping website in which people and businesses buy and sell goods and services worldwide Shortfall: No emphasis on local communities; lengthy registration & selling process can be prohibitive; shipping adds additional costs to items; small fee to post Menkle Advantage: Emphasis on Local Communities eliminates online transactions and minimizes shipping costs eBay (www.ebay.com) Page 16

17. Home Location Home Product: eBay owned; centralized network of online urban communities for posting local classifieds Shortfall: Focus on major metropolitan areas; offers very similar functionality as Craigslist Menkle Advantage: Menkle emphasizes local communities through zip code groupings and has a Global Marketplace Kijiji (www.kijiji.com) Page 17

18. Marketplace Home Category Table Product: Social networking site to connect and interact with other people. One Application is classifieds Marketplace Shortfall: Users attention is focused on socializing and networking. Marketplaces have not garnered strong following Menkle Advantage: Menkle is focused on facilitating exchange within Local Communities and also has Global Marketplace Facebook Marketplace (www.facebook.com) Page 18

19. Home Campuses & Reps Product: Network of online marketplaces for college students, featuring books, jobs, carpools, housing, for sale, notes, & events Shortfall: Only students with a valid school email address have full access to the site, thus eliminating some of the market Menkle Advantage: Menkle will connect both students and local residents by providing a platform for exchange with unrestricted access Uloop (www.uloop.com) Page 19