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#DelightFTW @oneill_colin
Systems & Stories
Delight 2013
#DelightFTW @oneill_colin
Christmas, 1982
#DelightFTW @oneill_colin
Christmas, 1982Christmas, 1982
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
We are the
heroes of the stories
we engage in.
#DelightFTW @oneill_colin
Stories to inspire
Systems to enable
#DelightFTW @oneill_colin
Stories to inspire
&
Systems to enable
#DelightFTW @oneill_colin
Flat
Responsive
Wearable
#DelightFTW @oneill_colin
Flat
Responsive
Wearable
Honest
#DelightFTW @oneill_colin
Trust is the real
digital currency.
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
TTR 20%TTR 79%
#DelightFTW @oneill_colin
You can’t spend your
way to trust. You can
only earn it.
#DelightFTW @oneill_colin
Old systems tell old stories.
#DelightFTW @oneill_colin
Old systems tell old stories.
“Us! Not you.”
#DelightFTW @oneill_colin
Manufacturing
Distribution
Advertising
Humanity
#DelightFTW @oneill_colin
Belonging
Purpose
Possibility
Understanding
These are the stories that stay with people.
#DelightFTW @oneill_colin
“Us! Not you.”
“You! (with us)”
#DelightFTW @oneill_colin
New stories require
a new approach.
#DelightFTW @oneill_colin
StoriesSystems User
Person
culture: person, time, technology
Network
Context
Culture
Hope
Opportunity
Behavior
Values
#DelightFTW @oneill_colin
User
Scenario
Channel
Transaction
Person
Context
Network
Engagement
#DelightFTW @oneill_colin
Customer Partner
User
Scenario
Channel
Transaction
Person
Context
Network
Engagement
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
Creative Partnership
#DelightFTW @oneill_colin
Experience Mapping
#DelightFTW @oneill_colin
Be Inspired!
#DelightFTW @oneill_colin
#DelightFTW @oneill_colin
#Breakfast
#Jan25
#DelightFTW @oneill_colin
“Invest in building communities
where the value is much more than
belonging to something—
it’s about doing something together
that makes belonging matter.”
Brian Solis
#DelightFTW @oneill_colin
Design and build
systems to help people
live a better story.
#DelightFTW @oneill_colin
Stories that we trust
can change the systems
they exist in.
#DelightFTW @oneill_colin
Inspire stories that
inspire change.
#DelightFTW @oneill_colin
Delight:
more purposeful,
more rational,
more human.
#DelightFTW @oneill_colin
Thank You!
@oneill_colin

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Systems & Stories