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Long term implications
 of the social web for
   cultural heritage
       metadata
         Seth van Hooland
    UC3M (Madrid) - ULB (Brussels)
           31th May 2010
     Powerhouse museum, Sydney
Overview
• Evolution of documentation practices over
  time
• Negative and positive long-term outcomes
  of the social web for LAMs
    •   Commodification : social tagging

    •   Sense-making : user comments

• Questions - debate ...
                                          Sydney May 2010
Context

• Digital Information Chair ULB (2009 - )
• Visiting scholar UC3M (2009-2010)
• Partner in the CollectiveAccess project
• Co-chair DC Tools community
• Account manager for digitization company
                                        Sydney May 2010
“Stratified time”




                   Sydney May 2010
Social web
• User-generated metadata : conceptually not
  innovative, just the scale is different
• Exploring two potential long-term effects :
    •   Commodification of cultural heritage - case of
        social tagging

    •   Faciliting the functional memory - case of user
        comments


                                                  Sydney May 2010
Commodification of
   cultural heritage
• « Fitness for purpose » ISO quality
  definition of information systems and
  services
• Idea of self-regulating markets, where the
  demand has a direct impact on the offer :
    •   19th century archives in Belgium

• Benjamin Barber : importance of
  safeguarding heritage for future generations
                                           Sydney May 2010
Social tagging
• Access and use enable the classification =>
  conform to the “fitness of use” principle
• But : fair representation of the users ?
• As much a child of its time as DCC, etc
• Use : tighten the relationship with the
  online user community
• “A way of acting on the present rather
  then recalling the past” Geoff Bowker
                                             Sydney May 2010
Sydney May 2010
Overview
• Evolution of documentation practices over
  time
• Negative and positive long-term outcomes
  of the social web for LAMs
    •   Commodification : social tagging

    •   Sense making : user comments

• Debate ...
                                          Sydney May 2010
Catalyzing the sense
    making process
• User comments : more semantics than tags
• No actual previous analysis (that I know
  off) of the content of user comments
• Case-study : Beeldbank Nationaal Archief
• Typology

                                         Sydney May 2010
Shatford classification




                     Sydney May 2010
Results
• S1: 67.61%, S2: 18.87%, S3: 30.70%, S4:
  20.56%, G1: 6.29%, G2: 1.71%, G3: 0.57% ,
  G4: 0.29%, A2: 2.86% (A1, A3 and A4 are
  not represented)
• Interests in specific terms, use few generic
  terms and hardly any or no abstract
  notions
• Most prevailing comments relate to
  individually named persons, groups or
  objects (S1)                              Sydney May 2010
Typology of comments
• Correction of the displayed metadata :
  45.58%
• Including narrative elements : 31.09%
• Sharing the user’s personal history
  regarding the image : 8.95%
• Mentioning a false or inadequate display of
  the image : 3.14%
• Stating an opinion or judgment : 2.86%
• Engaging in a dialogue : 1.15%           Sydney May 2010
Correction of metadata




                    Sydney May 2010
Narrativity




              Sydney May 2010
Personal history




                   Sydney May 2010
Layman versus expert

• Aleida Assmann : factual versus functional
  memory
• Not exclusive, but actually interdependent
• User comments are a crucial component to
  keep cultural heritage relevant to users
• Database versus narrative (Lev Manovich)
                                             Sydney May 2010
Debate ...

• Democratic character of social tagging ?
• Long term value ?
• Metadata as the second most valuable good
  of a heritage institution => define quality
  metrics to be validated within the
  professional cv

                                           Sydney May 2010

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Seth van Hooland

  • 1. Long term implications of the social web for cultural heritage metadata Seth van Hooland UC3M (Madrid) - ULB (Brussels) 31th May 2010 Powerhouse museum, Sydney
  • 2. Overview • Evolution of documentation practices over time • Negative and positive long-term outcomes of the social web for LAMs • Commodification : social tagging • Sense-making : user comments • Questions - debate ... Sydney May 2010
  • 3. Context • Digital Information Chair ULB (2009 - ) • Visiting scholar UC3M (2009-2010) • Partner in the CollectiveAccess project • Co-chair DC Tools community • Account manager for digitization company Sydney May 2010
  • 4.
  • 5.
  • 6. “Stratified time” Sydney May 2010
  • 7. Social web • User-generated metadata : conceptually not innovative, just the scale is different • Exploring two potential long-term effects : • Commodification of cultural heritage - case of social tagging • Faciliting the functional memory - case of user comments Sydney May 2010
  • 8. Commodification of cultural heritage • « Fitness for purpose » ISO quality definition of information systems and services • Idea of self-regulating markets, where the demand has a direct impact on the offer : • 19th century archives in Belgium • Benjamin Barber : importance of safeguarding heritage for future generations Sydney May 2010
  • 9. Social tagging • Access and use enable the classification => conform to the “fitness of use” principle • But : fair representation of the users ? • As much a child of its time as DCC, etc • Use : tighten the relationship with the online user community • “A way of acting on the present rather then recalling the past” Geoff Bowker Sydney May 2010
  • 11. Overview • Evolution of documentation practices over time • Negative and positive long-term outcomes of the social web for LAMs • Commodification : social tagging • Sense making : user comments • Debate ... Sydney May 2010
  • 12. Catalyzing the sense making process • User comments : more semantics than tags • No actual previous analysis (that I know off) of the content of user comments • Case-study : Beeldbank Nationaal Archief • Typology Sydney May 2010
  • 13.
  • 14.
  • 15. Shatford classification Sydney May 2010
  • 16. Results • S1: 67.61%, S2: 18.87%, S3: 30.70%, S4: 20.56%, G1: 6.29%, G2: 1.71%, G3: 0.57% , G4: 0.29%, A2: 2.86% (A1, A3 and A4 are not represented) • Interests in specific terms, use few generic terms and hardly any or no abstract notions • Most prevailing comments relate to individually named persons, groups or objects (S1) Sydney May 2010
  • 17. Typology of comments • Correction of the displayed metadata : 45.58% • Including narrative elements : 31.09% • Sharing the user’s personal history regarding the image : 8.95% • Mentioning a false or inadequate display of the image : 3.14% • Stating an opinion or judgment : 2.86% • Engaging in a dialogue : 1.15% Sydney May 2010
  • 18. Correction of metadata Sydney May 2010
  • 19. Narrativity Sydney May 2010
  • 20. Personal history Sydney May 2010
  • 21. Layman versus expert • Aleida Assmann : factual versus functional memory • Not exclusive, but actually interdependent • User comments are a crucial component to keep cultural heritage relevant to users • Database versus narrative (Lev Manovich) Sydney May 2010
  • 22. Debate ... • Democratic character of social tagging ? • Long term value ? • Metadata as the second most valuable good of a heritage institution => define quality metrics to be validated within the professional cv Sydney May 2010