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Webinar - Predicting visitor behavior

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Webinar - Predicting visitor behavior

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Webinar Lars van Tulden and Rob Habraken (Colours) during Sitecore Wintercamp 2015.

Predicting visitor behavior| by Colours
A deep dive into predicting the behavior of users in general and your site’s visitors:
Why would you want to predict behavior?
What’s in it for the visitor of your website?
What are the trends in the market and what can we expect in 2015.
What are the possibilities regarding your current Sitecore solution?
Sitecore 8 and its aim towards customer experience and automation.

Have you missed this webinar? No problem. You can watch the recorded version: https://attendee.gotowebinar.com/register/121511833;jsessionid=abcpd8xMFlORsbEyhU0Su

Webinar Lars van Tulden and Rob Habraken (Colours) during Sitecore Wintercamp 2015.

Predicting visitor behavior| by Colours
A deep dive into predicting the behavior of users in general and your site’s visitors:
Why would you want to predict behavior?
What’s in it for the visitor of your website?
What are the trends in the market and what can we expect in 2015.
What are the possibilities regarding your current Sitecore solution?
Sitecore 8 and its aim towards customer experience and automation.

Have you missed this webinar? No problem. You can watch the recorded version: https://attendee.gotowebinar.com/register/121511833;jsessionid=abcpd8xMFlORsbEyhU0Su

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Webinar - Predicting visitor behavior

  1. 1. Today’s webinar Voorspellen van gebruikersgedrag – 1 + 1 is echt 2 (NL) 19-01-2015
  2. 2. 2 • Any questions can be asked via the chat pane in the control panel at the right hand side of your screen. • Questions will be answered at the end of the webinar • You’ll receive the sheets presented within 48 hours after the webinar Voordat we beginnen
  3. 3. 3 Presentatoren Lars van Tulden Rob Habraken User Experience Consultant Technical Manager @larsvantulden
  4. 4. Voorspellen van gebruikersgedrag
  5. 5. Eindelijk 2015!
  6. 6. Toekomst kijken veranderd
  7. 7. de vraag naar technologische evoluties is veranderd
  8. 8. Veranderende adoptiecylcus
  9. 9. Wij marketeerszijn langzaam
  10. 10. 91%93%
  11. 11. 20%
  12. 12. Waarom Vervullen we onze taak dan niet?
  13. 13. Nee, omdat Klanten Bureaus
  14. 14. Wil de consument het?
  15. 15. 61%
  16. 16. Maar internet was toch zo’n gevaar?
  17. 17. Wat is voorspellen van gedrag online?
  18. 18. Balans tussen privacy schending en gemak
  19. 19. Is daardoor voorspellen van gedrag wel een trend?
  20. 20. WANT DIT IS NIET WAT ONZE KLANTEN WILLEN
  21. 21. Loyaliteit creeren
  22. 22. empatisch vermogen
  23. 23. Gescheiden kanalen
  24. 24. 1 + 1 is dus gewoon echt 2
  25. 25. Dom apparaat
  26. 26. Voorbeeldtoepassingen
  27. 27. Maturity model
  28. 28. Wat kunnen we nu al?  
  29. 29. Hoe werkt personalisatie?
  30. 30. Waar gaan we naartoe? Machine Learning
  31. 31. Hoe werkt ML?
  32. 32. … nu al in sitecore?   
  33. 33. Bedankt voor uw aandacht!

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