Created for presentation at the Richmond Federal Reserve's "Unleashing the Power of Local Data" Conference http://www.richmondfed.org/conferences_and_events/community_development/2011/unleashing_data_20111013.cfm Conference Description: Join the Federal Reserve Bank of Richmond for a one-day conference that showcases the best uses of data in local decision-making. Participants will learn from case studies that exhibit communities' innovative use of data to address local problems, and they will engage in hands-on sessions using their own laptops to better understand how to apply data to their communities. To address the growing use of informational graphics to communicate data, the lunch program will feature Column Five Media, Inc., a company that creates compelling graphics for clients such as The Atlantic, Newsweek and Good Magazine. This dynamic conference will demonstrate the power of data to inform decision-making and effect policy.

1. 0 1 2 3 4 5 6 7 8 9
THE
VALUE
OF
VISUALIZATION

2. CONTENT
WHY VISUALIZE DATA?
MAKING A GOOD INFOGRAPHIC
SHARING YOUR MESSAGE
2

3. EDITORIAL
3

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11

12. HUMOR
12

13. 13

14. 14

15. 15

16. 16

17. 17

18. PROPRIETARY DATA
18

19. 19

20. 20

21. NEWS
21

22. 22

23. 23

24. PROCESS
24

25. 25

26. 26

27. DATA VISUALIZATION
27

28. 28

29. 29

30. 30

31. 31

32. 1
WHY VISUALIZE DATA?
32

33. “...THE HUMAN VISUAL SYSTEM IS A PATTERN SEEKER OF ENORMOUS POWER AND SUBTLETY.
THE EYE AND THE VISUAL CORTEX OF THE BRAIN FORM A MASSIVELY PARALLEL PROCESSOR THAT
PROVIDES THE HIGHEST-BANDWIDTH CHANNEL INTO HUMAN COGNITIVE CENTERS.”
COLIN WARE
In Information Visualization:
Perception For Design
33

34. PREATTENTIVE PROCESSING
7
7
7
7 7
7 7
7
7
7
34

35. PRE-ATTENTIVE ATTRIBUTES
FORM
ORIENTATION
35

36. PRE-ATTENTIVE ATTRIBUTES
FORM
LINE LENGTH
36

37. PRE-ATTENTIVE ATTRIBUTES
FORM
LINE WIDTH
37

38. PRE-ATTENTIVE ATTRIBUTES
FORM
SIZE
38

39. PRE-ATTENTIVE ATTRIBUTES
FORM
SHAPE
39

40. PRE-ATTENTIVE ATTRIBUTES
FORM
CURVATURE
40

41. PRE-ATTENTIVE ATTRIBUTES
FORM
ADDED MARKS
41

42. PRE-ATTENTIVE ATTRIBUTES
FORM
ENCLOSURE
42

43. PRE-ATTENTIVE ATTRIBUTES
COLOR
INTENSITY
43

44. PRE-ATTENTIVE ATTRIBUTES
COLOR
HUE
44

45. PRE-ATTENTIVE ATTRIBUTES
SPATIAL POSITION
2-D POSITION
45

46. VISUAL LEARNING
“WHEN COMPARED TO OUR OTHER SENSES (HEARING, SMELL, TASTE, AND TOUCH),
WHICH ARE LIKE NARROW ALLEYWAYS PAVED IN COBBLESTONES, VISION IS LIKE A SUPERHIGHWAY.”
STEPHEN FEW
Tapping The Power Of Visual Perception
46

47. FLEMING’S VAK/VARK MODEL
VISUAL AUDIOTORY KINESTHETIC OR TACTILE
LEARNERS LEARNERS LEARNERS
47

48. “VISUAL DISPLAYS RICH WITH DATA ARE NOT ONLY AN APPROPRIATE AND PROPER COMPLEMENT
TO HUMAN CAPABILITIES, BUT ALSO SUCH DESIGNS ARE FREQUENTLY OPTIMAL.”
EDWARD R. TUFTE
48

49. EASE OF DIGESTION
49

50. SHARE-ABILITY OF FORMAT
IMAGE VS. TEXT POST
50

51. 3
MAKING A GOOD INFOGRAPHIC
51

52. “THE AIM OF THE POET IS TO INFORM OR DELIGHT, OR TO COMBINE TOGETHER, IN WHAT HE SAYS,
BOTH PLEASURE AND APPLICABILITY TO LIFE. IN INSTRUCTING, BE BRIEF IN WHAT YOU SAY
IN ORDER THAT YOUR READERS MAY GRASP IT QUICKLY AND RETAIN IT FAITHFULLY.
HORACE
The Art Of Poetry An Epistle To The Pisos
52

53. 53

54. ELEMENTS
1 2 3
IDEA RESEARCH VISUALIZATION
54

55. IDEA
WORK IN A GROUP TO CONCEPT
55

56. DATA SOURCES
DATA.UN.ORG HARRISINTERACTIVE.COM
OECD.ORG DATA.GOV
PEWRESEARCH.ORG IRS.GOV
NIELSEN.COM SBA.GOV
GALLUP.COM CENSUS.GOV
56

57. RESEARCH
FIND AN INTERESTING AND COMPELLING ANGLE
LESS IS MORE WITH VISUALS
BE OBJECTIVE WITH DATA
57

58. RESEARCH
FIND AN INTERESTING AND COMPELLING ANGLE
LESS IS MORE WITH VISUALS
BE OBJECTIVE WITH DATA
58

59. RESEARCH
FIND AN INTERESTING AND COMPELLING ANGLE
LESS IS MORE WITH VISUALS
BE OBJECTIVE WITH DATA
59

60. VISUALIZATION
“THERE IS VIRTUALLY UNLIMITED FREEDOM IN HOW WE REPRESENT DATA.
THE DIFFICULT QUESTION IS HOW BEST TO REPRESENT IT.”
WILLIAM WRIGHT
IN THE RESEARCH REPORT “INFORMATION ANIMATION APPLICATIONS IN THE CAPITAL MARKETS”
60

61. SHOW DATA WITH INTEGRITY
160 160
140 80
120 0
10 20 30 40 50 60 70 80 10 20 30 40 50 60 70 80
BAD EXAMPLE SCALE ISSUE GOOD EXAMPLE
61

62. USE THE RIGHT METHOD
62

63. CHOOSING GRAPH TYPE
8
8 36
8
CA NY AL MN DE NC
12
14
6 8
01 02 03 04 05 06 07 08 09 10 11 12
PARTS OF A WHOLE LINEAR VS. AREA CHRONOLOGY
63

64. SHOW DATA WITH INTEGRITY
100 50
50 25
0 0
A B C D E F G A B C D E F G
SCALE
64

65. DESIGN
GOOD DESIGN IS ENGAGING ADD CLARITY, NOT CONFUSION
65

66. 2
SHARING YOUR MESSAGE
66

67. “PERHAPS MOST OF ALL, READERS WANTED TO SHARE ARTICLES THAT INSPIRED AWE,
AN EMOTION THAT THE RESEARCHERS INVESTIGATED AFTER NOTICING HOW MANY SCIENCE ARTICLES MADE THE LIST.
IN GENERAL, THEY FOUND, 20 PERCENT OF ARTICLES THAT APPEARED ON THE TIMES HOME PAGE MADE THE LIST,
BUT THE RATE ROSE TO 30 PERCENT FOR SCIENCE ARTICLES,
INCLUDING ONES WITH HEADLINES LIKE “THE PROMISE AND POWER OF RNA.”
JOHN TIERNEY
“WILL YOU BE E-MAILING THIS COLUMN? IT’S AWESOME”
67

68. BUILDING AND NURTURING RELATIONSHIPS
SOCIAL CAPITAL
HELP OTHER PEOPLE FIRST, DON’T DEMAND RECIPROCATION.
GENUINELY HELPING PEOPLE BUILDS GOODWILL TOWARDS YOU AND YOUR BRAND.
INFLUENCERS
JOURNALISTS INDUSTRY THOUGHT LEADERS BLOGGERS
ENTREPRENEURS INTERNET CELEBRITIES
68

69. SOCIAL SEEDING
SOCIAL NEWS CHANNELS
69

70. BREAKING NEWS
70

71. EVERGREEN CONTENT
71

72. SOCIAL SEEDING
QUANTITY VERSUS QUALITY
OF
SHARES
72

73. MEDIA OUTREACH
1 GO STRAIGHT TO THE SOURCE (JOURNALIST)
BE BRIEF 2
3 DON’T PUSH
RESPECT JOURNALIST’S INTEGRITY 4
5 SOCIAL RE-SEEDING
THE POWER OF SOMEONE ELSE’S VOICE 6
73

74. HARNESSING THE POWER OF DATA
74

75. FIND YOUR MESSAGE
AND MAKE IT COMPELLING.
75

76. USE VISUALIZATION
TO ENGAGE YOUR AUDIENCE.
76

77. AN EDITORIAL APPROACH IS USEFUL,
BUT DON’T LIE WITH YOUR DATA.
77

78. NURTURE RELATIONSHIPS WITH COMMUNITIES
THAT ARE INTERESTED IN YOUR SUBJECT MATTER.
78