SlideShare a Scribd company logo
1 of 2
Mission:

Strategy:

Find Windows Live power users and spread their stories about the
depth and breadth of Windows Live

• Identify and activate customer bloggers who are passionate about Windows and
possess deep product knowledge.
• Engage them to create brand-building stories and syndicate their brand love across
Microsoft’s social ecosystem.

ComBlu’s
Role:

• Identify and activate Windows Live advocates

• Engage them to create brand-building stories
• Syndicate their brand love
• Drive visitors to product pages

Results:

• Story syndication drives 30% of Web traffic
• Increase product use
• Increase brand loyalty
Are You Interested In…
• Learning more about community best practices?
• Getting a customized best practice review?
• Finding out how ComBlu can turn your communities into High Performers?

We’d love to talk!
Kathy Baughman

Kevin Lynch

kbaughman@comblu.com
312.649.1687

klynch@comblu.com

You can also check out:
• Our Website and eBooks at: ComBlu.com
• Our Blog: ComBlu.com/Lumenatti
• Twitter: @ComBlu

312.649.1687

More Related Content

Similar to ComBlu Case Study - Windows Live

Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
Marcel Media
 
How to expand your small business with social media
How to expand your small business with social mediaHow to expand your small business with social media
How to expand your small business with social media
Doug Hay & Associates
 
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Margot Bloomstein
 

Similar to ComBlu Case Study - Windows Live (20)

Chapter 7/Social Computing
Chapter 7/Social ComputingChapter 7/Social Computing
Chapter 7/Social Computing
 
ASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social MediaASR August 14, 1020 - Leveraging the Power of Social Media
ASR August 14, 1020 - Leveraging the Power of Social Media
 
03.Facebook
03.Facebook03.Facebook
03.Facebook
 
Community Content for Newsrooms
Community Content for NewsroomsCommunity Content for Newsrooms
Community Content for Newsrooms
 
[Ogilvy On] facebook for business
[Ogilvy On] facebook for business[Ogilvy On] facebook for business
[Ogilvy On] facebook for business
 
Ogilvy On: Facebook for Business
Ogilvy On: Facebook for BusinessOgilvy On: Facebook for Business
Ogilvy On: Facebook for Business
 
360diwsjpresentationv1 091007091947 Phpapp02
360diwsjpresentationv1 091007091947 Phpapp02360diwsjpresentationv1 091007091947 Phpapp02
360diwsjpresentationv1 091007091947 Phpapp02
 
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media LandscapeRemaining Agile Amidst Seismic Shifts in the Social Media Landscape
Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
 
Ses sew cz kelly cutler
Ses sew cz kelly cutlerSes sew cz kelly cutler
Ses sew cz kelly cutler
 
How to Gain Market Intelligence Through Communities
How to Gain Market Intelligence Through CommunitiesHow to Gain Market Intelligence Through Communities
How to Gain Market Intelligence Through Communities
 
The Social Media Phenomenon: Powerful Resource to Increase Your Business
The Social Media Phenomenon: Powerful Resource to Increase Your BusinessThe Social Media Phenomenon: Powerful Resource to Increase Your Business
The Social Media Phenomenon: Powerful Resource to Increase Your Business
 
Facebook for Business
Facebook for BusinessFacebook for Business
Facebook for Business
 
Introductorysocialmedia
IntroductorysocialmediaIntroductorysocialmedia
Introductorysocialmedia
 
Social-media-Advantages-DisadvanPPT.pptx
Social-media-Advantages-DisadvanPPT.pptxSocial-media-Advantages-DisadvanPPT.pptx
Social-media-Advantages-DisadvanPPT.pptx
 
Communicating with Social Media
Communicating with Social MediaCommunicating with Social Media
Communicating with Social Media
 
Building a Social Media Strategy Beyond Facebook
Building a Social Media Strategy Beyond FacebookBuilding a Social Media Strategy Beyond Facebook
Building a Social Media Strategy Beyond Facebook
 
How to expand your small business with social media
How to expand your small business with social mediaHow to expand your small business with social media
How to expand your small business with social media
 
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
Brand-driven Content Strategy: Developing a Message Architecture workshop at ...
 
Increasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media StrategyIncreasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media Strategy
 
Digital Marketing For Small Businesses
Digital Marketing For Small BusinessesDigital Marketing For Small Businesses
Digital Marketing For Small Businesses
 

More from ComBlu, Inc.

ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
ComBlu, Inc.
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
ComBlu, Inc.
 
State of Online Branded Communities
State of Online Branded Communities State of Online Branded Communities
State of Online Branded Communities
ComBlu, Inc.
 
Power Of Brand Advocates
Power Of Brand AdvocatesPower Of Brand Advocates
Power Of Brand Advocates
ComBlu, Inc.
 
Top telecom case study
Top telecom case studyTop telecom case study
Top telecom case study
ComBlu, Inc.
 
ComBlu Cost Deflection
ComBlu Cost DeflectionComBlu Cost Deflection
ComBlu Cost Deflection
ComBlu, Inc.
 
Content Along the B-to-B Decision Journey
Content Along the B-to-B Decision JourneyContent Along the B-to-B Decision Journey
Content Along the B-to-B Decision Journey
ComBlu, Inc.
 
The Community Manager Certificate Program
The Community Manager Certificate ProgramThe Community Manager Certificate Program
The Community Manager Certificate Program
ComBlu, Inc.
 
Measuring the Impact of Social Engagement
Measuring the Impact of Social EngagementMeasuring the Impact of Social Engagement
Measuring the Impact of Social Engagement
ComBlu, Inc.
 

More from ComBlu, Inc. (20)

B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy ForwardB2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
B2B Personas: 5 DIY Hacks to Help Drive Your Content Strategy Forward
 
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver BulletSpeaker Presentation: Customer-Centricity: Content’s Silver Bullet
Speaker Presentation: Customer-Centricity: Content’s Silver Bullet
 
Multiple Generations Further Complicate the B2B Buying Center
Multiple Generations Further Complicate the B2B Buying Center Multiple Generations Further Complicate the B2B Buying Center
Multiple Generations Further Complicate the B2B Buying Center
 
Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement Experts in Content Strategy, Thought Leadership & Influencer Engagement
Experts in Content Strategy, Thought Leadership & Influencer Engagement
 
Content Marketing and Social Business Overview
Content Marketing and Social Business OverviewContent Marketing and Social Business Overview
Content Marketing and Social Business Overview
 
Speaker Presentation: Content Innovation
Speaker Presentation: Content InnovationSpeaker Presentation: Content Innovation
Speaker Presentation: Content Innovation
 
Content Maturity Model
Content Maturity ModelContent Maturity Model
Content Maturity Model
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
 
ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010ComBlu State of Online Communities 2010
ComBlu State of Online Communities 2010
 
State of Online Branded Communities
State of Online Branded Communities State of Online Branded Communities
State of Online Branded Communities
 
Power Of Brand Advocates
Power Of Brand AdvocatesPower Of Brand Advocates
Power Of Brand Advocates
 
Case Study
Case StudyCase Study
Case Study
 
Top telecom case study
Top telecom case studyTop telecom case study
Top telecom case study
 
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
Speaker Presentation: Cisco Content Journey Case Study at WOMMA Summit 2013
 
ComBlu Cost Deflection
ComBlu Cost DeflectionComBlu Cost Deflection
ComBlu Cost Deflection
 
Content Along the B-to-B Decision Journey
Content Along the B-to-B Decision JourneyContent Along the B-to-B Decision Journey
Content Along the B-to-B Decision Journey
 
State of Online Branded Communities Webinar
State of Online Branded Communities WebinarState of Online Branded Communities Webinar
State of Online Branded Communities Webinar
 
The Community Manager Certificate Program
The Community Manager Certificate ProgramThe Community Manager Certificate Program
The Community Manager Certificate Program
 
Measuring the Impact of Social Engagement
Measuring the Impact of Social EngagementMeasuring the Impact of Social Engagement
Measuring the Impact of Social Engagement
 
Content Supply Chain Webinar Summary
Content Supply Chain Webinar Summary Content Supply Chain Webinar Summary
Content Supply Chain Webinar Summary
 

Recently uploaded

Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Victor Rentea
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 

ComBlu Case Study - Windows Live

  • 1. Mission: Strategy: Find Windows Live power users and spread their stories about the depth and breadth of Windows Live • Identify and activate customer bloggers who are passionate about Windows and possess deep product knowledge. • Engage them to create brand-building stories and syndicate their brand love across Microsoft’s social ecosystem. ComBlu’s Role: • Identify and activate Windows Live advocates • Engage them to create brand-building stories • Syndicate their brand love • Drive visitors to product pages Results: • Story syndication drives 30% of Web traffic • Increase product use • Increase brand loyalty
  • 2. Are You Interested In… • Learning more about community best practices? • Getting a customized best practice review? • Finding out how ComBlu can turn your communities into High Performers? We’d love to talk! Kathy Baughman Kevin Lynch kbaughman@comblu.com 312.649.1687 klynch@comblu.com You can also check out: • Our Website and eBooks at: ComBlu.com • Our Blog: ComBlu.com/Lumenatti • Twitter: @ComBlu 312.649.1687