Corporate Communications Director Baltics at Tele2 @ @ TOCICO International Public Sector Effectiveness Conference 2013 Vilnius - Effectiveness is the key - Time is the single non-renewable resource in the world - Our way of doing things in less time - Procurement is an indicator More information - http://pse.lt

1. Tele2: private experience
for public sector
Vilnius, 2013 10 24
Petras Masiulis, CEO

2. The mobile industry is in decline
250,000
200,000
150,000
100,000
50,000
0
Tele2
2
Omnitel
Bite

3. Yet, Tele2 is growing
Tele2 has the best Perceived
Quality
75
70
65
Tele2 has the best reputation*
60
55
2011 Jan 2012 Feb 2012 Nov 2013 Aug
Tele2
Bite
Omnitel
Tele2 is the leader in Customer
market Share
2006
80%
60%
40%
20%
0%
Tele2
*Source: TNS TRIM report, 2011
Bite
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
Tele2
Omnitel
3
75
60
45
30
15
0
2011
Bite
Omnitel

4. Effectiveness is the key
4

5. People employed
5

6. Acknowledged for effectivenes
• 2nd most effective mobile
operator in Europe (A.T.
Kearney)
• Most productive ITT
company in Baltics
(Profiles international)
6

7. And what do we mean by “effective”?
7

8. 8

9. Time is the single non-renewable
resource in the world
9

10. Our way of doing things in less time
• Faster decision making
• Less bureaucracy
• More trust
• Mistakes allowed – as long as you learn
10

11. Faster decision making: an experiment
• 4 equal groups, the same problem to solve
5 min
2 hours
11
30 min
4 hours

12. The results
5 min
30 min
2nd BEST SOLUTION
THE BEST SOLUTION
2 hours
4 hours
THE WORST
12

13. Less bureaucracy
Snr. sales
manager
Residential
sales manager
4
1,8
13
employees
M clients
Prepaid sales
manager
B2B & Public
business sales
manager

14. More trust
Working
faster
More
responsibility
for
employees
Less people
doing the
same job
14

15. 15

16. Can it also work in the public sector?
16

17. Procurement is an indicator
• Very slow & long process
• Huge bureaucracy
• No trust
• Mistakes = claims in court
17

18. Short term targets
18
Long term pain

19. But there is an alternative
• CPO.Lt: digital public procurement database
• No bureaucracy, no courts, no mistakes
• Process speeded up several times
19

20. And it saves money, too
HOW HAVE EXPENDITURES FOR THE MOBILE CONNECTION OF YOURS / YOUR INSTITUTION
CHANGED AFTER YOU STARTED TO USE TELE2?
up to 20%
12,5%
16,7%
21-30%
22,2%
31-50%
more than 50%
Mean 39,2%
9,7%
DK/NA
38,9%
Expenditures
decreased
67,9%
% counted from those who indicated
that expenditure for the mobile
connection decreased, N=72
Mean
16,0%
% counted from those who indicated
that expenditure for the mobile
connection increased, N=3
20
SOURCE: RAIT, 2012 March-April
Expenditures
increased
2,8%
DK/NA
13,2%
Expenditures
haven‘t
changed
16,0%
% counted from respondents, who can get
information and/or pay account, N=106

21. Can same rules be applied to other
processes?
21

22. Our way of doing things in less time
• Faster decision making
• Less bureaucracy
• More trust
• Mistakes allowed – as long as you learn
22

23. Thank you
23