2. Account News VW Latin America
VW hired Media 8 to create and manage their Social Media platform
for Latin America.
Main Goals:
• Establish long term communication channels to engage
emotionally with VW Fans.
• Communicate Points of Difference / Advantages with
content and tools.
• Support Branding and Marketing Campaigns, and PR
initiatives.
• Increase Test Drives, Purchase Consideration and
Conversions.
• Support Customer Service, increasing satisfaction and
loyalty.
• Provide a space for VW Fans to share their experiences and
stories.
• The channels that will be used are Facebook, Twitter and YouTube
in Spanish and English (for the Caribbean markets).
3. Account News VW Latin America
CONCEPT
Applying the core Brand Values of INNOVATION, VALUE
and RESPONSIBILITY to every step of the process, VW
provides a better car experience for the drivers and
their loved ones, becoming in time one of the
characters in the narrative of their lives.
The driver and “Das Auto” live and share stories
together. Isn't that what Social Media is all about?
4. Account News VW Latin America
SERVICES
Full Social Media Services, except media buying and planning:
• Social Media Strategy
• Creative, Content and Applications Development
• Community Management
• Guidelines and Rules of Engagement
• Social Media Campaigns and Activations
• Integration with Online and Offline Platforms
• Analytics and Reporting
• Monitoring of VW presence in the region
