9. Harvard Med School: Emotions Spread
Through Large Social Networks
Conclusion: People’s happiness
depends on the happiness of others
with whom they are connected. This
provides further justification for seeing
happiness, like health, as a collective
phenomenon.
- British Medical Journal 337 (2008)
Fowler and Christakis
10. Harvard Med School: Obesity Spreads
Through Large Social Networks
“You may not know him personally,
but your friend’s husband’s coworker
can make you fat. And your sister’s
friend’s boyfriend can make you thin.”
- Fowler and Christakis (2009)
Connected
11. Harvard Political Scientist:
Why Americans Vote
If you vote, then it increases the
likelihood that your friend’s friend will
also vote….Instead of each of us
having only one vote, we effectively
have several and therefore much
more likely to influence the
outcome.
- Fowler and Christakis (2009)
Connected
12. #2
In Social Business….
Speed is the Tie that
Binds
17. “A lot of this [interaction] is about speed and
how fast customers can respond. And just as
powerful, how fast can a business respond to
the customers? It speeds the pace at which a
relationship deepens between the business
and customer.”
- Paul Greenberg, CRM expert
18. “The era of Web 2.0 is raising the bar
on our collective expectations for
information access, service levels and
customer experience.”
- Mike Murphy, Information Management
20. #3
The time for leading
businesses to go social
is…now
21. “Companies have been using social media
primarily as a general communications
tool….that is about to change, as
businesses discover its value as an
essential tool for customer engagement—
lead generation, immediate customer
contact, and customer interaction.”
Josh Gordon, SocialMediaToday
White Paper
22. Fortune 100 Websites
68%
Companies experienced
drop in traffic to
corporate website
-23.02%
Average decline
from 2009
through 2010
Webtrends Report, March 17, 2011
23. People everywhere They are
are communicating communicating
around their similar continuously with
interests mobile technology
The future is social
Conversations are
business…and IBM
rapidly migrating
values this as
from websites to
eventually being a
social networks
$100billion industry
24. McKinsey & Co Study 2010
• Use of Web 2.0 technologies significantly
improved companies’ performance
• Networked enterprises leaders vs. companies
using the Web in more limited ways
http://www.mckinseyquarterly.com/Organization/Strategic_Organization/The_rise
_of_the_networked_enterprise_Web_20_finds_its_payday_2716
28. ROI Pyramid: Roles View Provide the right
metrics to the right
audience. A novice
mistake is to provide
‘engagement metrics’ to
executives
29. The ROI Pyramid: Metrics View
These metrics are
formulas comprised of
the tier below them.
Currently, there is no
industry standard.
30. The ROI Pyramid: Metrics Examples (there are
more)
A junior mistake is
providing
‘engagement data’
to executives –
instead focus on
business metrics.
31. Research Says…
The rate at which chatter
develops on Twitter proved to
be a more accurate predictor
of sales than did the
traditional box-office forecast.
- Asur & Huberman, HP Labs
“Home sick with the flu”
- Twitter reports like this, in real time, reveal
breaking trends and sentiments which can take weeks
to gather using traditional methods. CDC