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Digital Realtor 1

   May 26, 2010
 by Doug Lacombe, MBA
Is it right for me?
Does SM fit your business?
Social media basics
Social Media Adoption Curve
                                                                                                          • collabora&on	
  


                                                                                     • rela&onships	
  


                                                                 • par&cipa&on	
  
                                            • broadcast	
  
                                                                                      • take	
  value	
  →	
  add	
  value	
  
                         • observa&on	
  
     • educa&on	
  
                                                   • 1-­‐way	
  →	
  2-­‐way	
  




                                            • social	
  media	
  experience	
  
• November	
  2008	
  
The social media BUMPP

•    Brand
•    Understand
•    Monitor
•    Policy
•    Participate
Strategic framework
Questions?

    Doug Lacombe
doug@communicatto.com

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