Growth Hacking Keynote - Ativar Portugal
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Presented at Microsoft's 'Ativar Portugal' conference.
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Growth Hacking Keynote - Ativar Portugal
- 3. © comOn startups vs agencies
- 4. © comOn merge of creative & tech industry
- 6. © comOn from Elemento Digital to comOn Group
- 10. © comOn strategy
- 12. © comOn target (& budget) shift
- 14. © comOn media
- 15. © comOn social
- 24. © comOn first auto insurance specific for young partnering with
- 28. © comOn = mindset ≠ scope digital
- 30. © comOn thing big start small grow/kill fast
- 31. © comOn one fits all
- 32. © comOn it always work
- 33. © comOn it doesn’t always work
- 36. © comOn toolbox of tactics vs agile (digital) marketing
- 38. © comOn team
- 39. © comOn talent
- 40. © comOn excellent people vs excellent skills
- 41. © comOn hack your team!
- 42. © comOn life sucks? deal with it!
- 43. © comOn the effort is the same
- 44. © comOn easy? don’t understimate eachother’s work
- 45. © comOn risk! … & fail fast!
- 46. © comOn self-motivated … everyday
- 47. © comOn one brain, two hemispheres
- 48. © comOn celebrate!!! it’s supposed to be fun!
- 49. © comOn it’s all about people… with attitude!
- 50. © comOn it’s all about people… with attitude!
- 51. © comOn celebrate!!! it’s supposed to be fun!
- 52. © comOn one brain, two hemispheres
- 53. © comOn self-motivated … everyday
- 54. © comOn risk! … & fail fast!
- 55. © comOn easy? don’t understimate eachother’s work
- 56. © comOn the effort is the same
- 57. © comOn life sucks? deal with it!
- 58. © comOn hack your team!
- 59. © comOn excellent people vs excellent skills
- 60. © comOn talent
- 61. © comOn team
- 63. © comOn toolbox of tactics vs agile (digital) marketing
- 66. © comOn it doesn’t always work
- 67. © comOn it always work
- 68. © comOn one fits all
- 69. © comOn thing big start small grow/kill fast
- 71. © comOn = mindset ≠ scope digital
- 75. © comOn first auto insurance specific for young partnering with
- 84. © comOn social
- 85. © comOn media
- 87. © comOn target (& budget) shift
- 89. © comOn strategy
- 93. © comOn from Elemento Digital to comOn Group
- 95. © comOn merge of creative & tech industry
- 96. © comOn startups vs agencies
- 97. © comOn startups vs agencies
- 98. © comOn startups & agencies
- 99. © comOn comOn Group is a startup
- 100. © comOn today
- 101. © comOn no lessons
- 102. © comOn curation with context
- 103. © comOn dialogue
- 104. © comOn open mind
- 106. © comOn add value
- 107. © comOn create (greater) value
- 108. © comOn let’s grow together!
Editor's Notes
- Today we’ll talk about startups
- I’m Ricardo Pereira, Founder and CEO of comOn Group, who is know mostly because of it’s digital agency: comOn
- So… why are some guys from an agency talking to lots of vibrating and skillful entreperneurs who are already digitaloids and aware of some tactics to help them grow
- To start… we’re facing the merge...
- We’re all facing the same challenges, hacking them with the same tools and with the same mindset
- But each project, each startup has it’s own reality, I’ll share with you our example,
- In 2000 the idea was to build our startup around one virgin product: One Students Platform with a Portal as its core asset We decided to quit our jobs and build it In the middle of the proccess… bumm... One new platform with the same approach was launched with lots of support from investors... and the state. Now what?...
- Then we had to be agile… and moved from the product centered approach to service centered one. Elemento Digital was launched in 2001 focused on Web Development and Web Design
- We kept always trying something new, and we were pioneers in adopting webpromotion tools, who would later be also known as e-Marketing, and finally Digital Marketing.
- But soon we realized that alone, those tactics were or useless or inefficient. We had to define the path, the plan that help us create value and critical mass from one action to the next We invested on strategy, and we started to sell it also
- Strategy became our objective, not technology, who became the tool, as transparent as it can be
- Also, our target shifted from the IT director to the Marketing Director, who was now in charge of managing the growing peace of budgets
- Then we became obsessed with metrics, so that we can analyze and optimize everything From tactics to the strategy. And we started to give this service to the market… more and more
- Some of the tactics require Media planning, media buying and Campaing optimization, so we created also a Media Agency inside comOn, focused on digital media micromanagement.
- Then to grow the earned media, we had to invest in social skills to deal with all the Social Networks and new collaborative Paradigms
- All of this with more noise and less attention by the user. Creativity is more and more important, but for us creativity is not one department
- It’s a mindset that should be spread all over the entire team in all the departments.
- To make sure all our team keeps sponging and agile, we implemented a knowledge share strategy. Each one of us had to have at least one training session per week. We adopt the “fridayschools” policy… and we still do.
- With clients: Hackdays, content, workshops, talents with strong personal brands
- To make sure we keep our services inline with the opportunities and needs of the user and consumer, we created our ThinkTank, with some of the major senior and creative talents of our team, who also contributes to the strategy of the group
- Being so, we are in constant WIP Merge departments; Invent Jobs; Recycle skills; Challenging, retaining and renewing talent Questioning everything… everything
- Also, innovation is opened to all of our team, and also with clients Always identifying, experimenting, prototyping and analysing New Services… new products
- In one of those hackdays we incubate what ended to be OK! MUV the first auto insurance specific for young
- In 2013 we launched our own Venture Builder: comOn Labs Already incubated some products, some of them were killed fast, one is on it’s way to traction and other to its exit Rui will talk about it later today
- This quarter we launched one production center to serve priority markets like Portugal, UK and US
- On 3rd December we’ll be opening the Lisbon New Creative Hub Just a few meters from here; Space with over 1.300square meters; Will host the entire group but also creative & talented teams with their projects
- For us… digital stands for mindset and attitude, not scope, channel or tools
- We also think big, start small and try to grow or kill fast
- We also don’t believe in “one fits all”
- Also, for us it’s not a race between performance and branding
- It’s about matching the performance with the power of a brand… and that’s for the long run
- We see it not as tactical mushrooms or ad hoc testing We conect the dots... with strategy and proccess
- At the end… we build relationships
- But... More than the product... The most important relationship is with and between the team
- Not only recruiting but keeping them motivated... Talent is not infinite
- We always go for people, instead of just skills. Without great human quality, we have no Team
- Praise and evolve them Search and incentivize the following softskills
- Discourage people to whine
- Always focus on solutions
- Avoid saying the two most common words in portuguese offices: “É só!”... Or “It’s only...”
- ... and learn with it
- ... Like the shower
- Everyone should use both
- Everyone should use both
- Everyone should use both
- Everyone should use both
- ... Like the shower
- ... and learn with it
- Avoid saying the two most common words in portuguese offices: “É só!”... Or “It’s only...”
- Always focus on solutions
- Discourage people to whine
- Praise and evolve them Search and incentivize the following softskills
- We always go for people, instead of just skills. Without great human quality, we have no Team
- Not only recruiting but keeping them motivated... Talent is not infinite
- But... More than the product... The most important relationship is with and between the team
- At the end… we build relationships
- We see it not as tactical mushrooms or ad hoc testing We conect the dots... That’s strategy
- It’s about matching the performance with the power of a brand… and that’s for the long run
- Also, for us it’s not a race between performance and branding
- We also don’t believe in “one fits all”
- We also think big, start small and try to grow or kill fast
- For us… digital stands for mindset and attitude, not scope, channel or tools
- On 3rd December we’ll be opening the New Creative Hub Just a few meters from here; Space with over 1.300square meters ; Will host the entire group but also creative & talented teams with their projects
- This quarter we launched one production center to serve Portugal, UK and US
- In 2013 we launched our own Venture Builder: comOn Labs Already incubated some products, some of them were killed fast, one is on it’s way to traction and other to its exit Rui will talk about it later today
- In one of those hackdays we incubate what ended to be OK! MUV the first auto insurance specific for young
- Merge departments; Invent Jobs; Recycle skills; Challenging, retaining and renewing talent Questioning everything… everything
- With clients: Hackdays, content, workshops, talents with strong personal brands
- fridayschools
- Then we had to be agile… and moved from the product centered approach to service centered one. Elemento Digital was launched in 2001 focused on Web Development and Web Design
- In 2000 the idea was to build our startup around one virgin product: One Students Platform with a Portal as its core asset We decided to quit our jobs and build it In the middle of the proccess… bumm... One new platform with the same approach was launched with lots of support from investors... and the state. Now what?...
- our example
- Hacking its growth with different roadmaps
- And now I’ll pass to João Vitória, Chief Growth Officer of comOn Group, who has the mission to hack comOn group’s growth