Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
Confidential & Proprietary
Varier
Understanding consumers shopping for Furniture
November 2016
EMIL SANNINO
Agency Strateg...
Confidential & Proprietary
THE PARADOX
“Consumers have never been more connected – but
it’s never been harder to connect w...
Confidential + ProprietaryKilde: Consumer Barometer 2016
INTERNET PENETRATION HAS INCREASED SLIGHTLY...
Confidential + ProprietaryKilde: Consumer Barometer 2016
...BUT SMARTPHONE PENETRATION HAS INCREASED A LOT
Confidential + ProprietaryKilde: Consumer Barometer 2016
ON AVERAGE WE HAVE 3.6 DEVICES IN EUROPE
We do not go online. We live online.
Confidential & Proprietary
Mobile Phones
Source: Consumer Barometer 2016
Fashion
Groceries
Home appliances
Home Furnishing...
Confidential & ProprietarySource: Consumer Barometer 2016
%CHANNELUTILIZATION
EUROPEAN FURNITURE SHOPPERS UTILIZE SEARCH –...
Confidential & Proprietary
Source: Consumer Barometer 2016
PEOPLE INCREASINGLY SEARCHES FOR FURNITURE
17%
Confidential & ProprietarySource: Consumer Barometer 2016
FURNITURE SHOPPERS RESEARCH BOTH OFFLINE AND ONLINE
65%
ONLINE
6...
Confidential & Proprietary
ONLINE
PURCHASE
Source: Icelandic Tourist Board 2016
26%
OFFLINE
PURCHASE
SOMETHING HAS CHANGED...
Confidential & Proprietary
Source: Icelandic Tourist Board 2016
53%
OFFLINE
PURCHASE
ONLINE
PURCHASE
ALSO IN THE OFFLINE W...
Confidential & Proprietary
ONLINE
PURCHASE
Source: Icelandic Tourist Board 2016
26%
53%
OFFLINE
PURCHASE
THE PATTERN IS EV...
Confidential + Proprietary
MEET RACHEL
Source: Consumer Barometer 2016
Confidential + Proprietary
I am only considering 1-
3 brands..
52%
look for inspiration
online
56%
compares choices
online...
Confidential & Proprietary
CONSUMERBAROMETER.COM VISER DATA OM DEN DIGITALE BRUGER
Confidential & Proprietary
...OG HAR EN OMFATTENDE METODE BAG SIG
56
3000
1000
10
COUNTRIES
INTERVIEWS
PH. INTERVIEWS
PROD...
Confidential & Proprietary
THANKS!
Varier - Google marketing: Understanding consumers shopping for Furniture
Prochain SlideShare
Chargement dans…5
×

Varier - Google marketing: Understanding consumers shopping for Furniture

340 vues

Publié le

Varier - Google marketing: Understanding consumers shopping for Furniture. Slides blev brugt i forbindelse med Varier Retailer Marketing Academy #2. 01.12.16.

Publié dans : Marketing
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Varier - Google marketing: Understanding consumers shopping for Furniture

  1. 1. Confidential & Proprietary Varier Understanding consumers shopping for Furniture November 2016 EMIL SANNINO Agency Strategist
  2. 2. Confidential & Proprietary THE PARADOX “Consumers have never been more connected – but it’s never been harder to connect with them” - Tom Daly, Group Director, Coca Cola
  3. 3. Confidential + ProprietaryKilde: Consumer Barometer 2016 INTERNET PENETRATION HAS INCREASED SLIGHTLY...
  4. 4. Confidential + ProprietaryKilde: Consumer Barometer 2016 ...BUT SMARTPHONE PENETRATION HAS INCREASED A LOT
  5. 5. Confidential + ProprietaryKilde: Consumer Barometer 2016 ON AVERAGE WE HAVE 3.6 DEVICES IN EUROPE
  6. 6. We do not go online. We live online.
  7. 7. Confidential & Proprietary Mobile Phones Source: Consumer Barometer 2016 Fashion Groceries Home appliances Home Furnishing %RESEARCHEDONLINE % PURCHASED ONLINE Hotels Flights Ground Travel FURNITURE IS MORE DIGITAL THAN YOU THINK Personal loans
  8. 8. Confidential & ProprietarySource: Consumer Barometer 2016 %CHANNELUTILIZATION EUROPEAN FURNITURE SHOPPERS UTILIZE SEARCH – ALSO LOCALLY
  9. 9. Confidential & Proprietary Source: Consumer Barometer 2016 PEOPLE INCREASINGLY SEARCHES FOR FURNITURE 17%
  10. 10. Confidential & ProprietarySource: Consumer Barometer 2016 FURNITURE SHOPPERS RESEARCH BOTH OFFLINE AND ONLINE 65% ONLINE 69% OFFLINE
  11. 11. Confidential & Proprietary ONLINE PURCHASE Source: Icelandic Tourist Board 2016 26% OFFLINE PURCHASE SOMETHING HAS CHANGED...
  12. 12. Confidential & Proprietary Source: Icelandic Tourist Board 2016 53% OFFLINE PURCHASE ONLINE PURCHASE ALSO IN THE OFFLINE WORLD
  13. 13. Confidential & Proprietary ONLINE PURCHASE Source: Icelandic Tourist Board 2016 26% 53% OFFLINE PURCHASE THE PATTERN IS EVER MORE COMPLEX
  14. 14. Confidential + Proprietary MEET RACHEL Source: Consumer Barometer 2016
  15. 15. Confidential + Proprietary I am only considering 1- 3 brands.. 52% look for inspiration online 56% compares choices online 34% Look for advice online 40% checked where to buy online Source: Consumer Barometer 2016 THE INTERNET IS AN IMPORTANT PART OF THE DECISION PROCESS
  16. 16. Confidential & Proprietary CONSUMERBAROMETER.COM VISER DATA OM DEN DIGITALE BRUGER
  17. 17. Confidential & Proprietary ...OG HAR EN OMFATTENDE METODE BAG SIG 56 3000 1000 10 COUNTRIES INTERVIEWS PH. INTERVIEWS PRODUCTCATEGORIES
  18. 18. Confidential & Proprietary THANKS!

×