1. Please submit all questions using the questions tab on your GoToWebinar interface.

2. Using Blogs to Generate and Nurture Demand into Closed Business featuring Chris Baggott CEO/CoFounder Compendium Blogware Richard Cunningham VP of Marketing Right On Interactive +

3. Who benefits most from Information?

4. Source: Pew Internet & American Life Project *Not online As Much As 80% of all web interactions begin with search 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Email Search Audio/Video Instant Message Text Message* Social Networking

5. 43% Increase

6. Website SEO PPC Campaigns 0 1,000’s Keyword Phrases Targeted Search Strategies

8. “… the overwhelming dominance of search engines is facing little, if any, threat from social networks.” eMarketer October 2009

9. Almost All Blog Traffic Looks Like This: “ Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel

10. © 2009 Compendium Blogware, All Rights Reserved Winning Search: Targeted messages delivered around specific keywords .

11. © 2009 Compendium Blogware, All Rights Reserved Create multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) content.

13. What About The Others? Identified 5,000 terms

14. © 2009 Compendium Blogware, All Rights Reserved

15. © 2009 Compendium Blogware, All Rights Reserved

16. © 2009 Compendium Blogware, All Rights Reserved

24. 250 Blogs….48 In Top 10 In Three Weeks

25. Solicit Content

26. User Generated Content

27. Over 450 Clients Nationwide

28. © 2009 Compendium Blogware, All Rights Reserved

29. © 2009 Compendium Blogware, All Rights Reserved Cvent : The largest US based web survey and event management organization. Blogging since September 2008. 433% ROI as of October 2009. 399% Lift in click rate since July due to continuous testing. 500% Increase in keyword reach compared to paid search activity. Three program expansions to-date.

34. © 2009 Compendium Blogware, All Rights Reserved

35. © 2009 Compendium Blogware, All Rights Reserved GK Elite : GK Elite Sportswear is the most recognized manufacturer of gymnastics apparel in the world. Blogging since December 2008. 976% ROI as of October 2009. 39% lift in sales, 30% traced directly back to blogs. Recently tripled program size due to success.

43. Lifecycle Map™ 12/09/09 Right On Interactive

44. Blog to Lead Conversion 12/09/09 Right On Interactive Sign Up for the Rental Furniture Bulletin Sign Up for the Rental Furniture Bulletin

47. Quadruple Buyer Engagement 12/09/09 Right On Interactive 20% 15% 10% 5% 0% Nurture Communications Series Response Index Cumulative Response Rate Population Completed All Six Nurture Communications

48. Add to Campaign Results 12/09/09 Right On Interactive Sign Up for the Rental Furniture Bulletin Sign Up for the Rental Furniture Bulletin

49. Auto Nurture the Blog Lead 12/09/09 Right On Interactive Send higher quality leads to the sales team Cultivate future potential sales Reclaim and recycle inactive sales leads Nurture1 Sales Follow-up Email Nurture 2 Nurture 3 Nurture 4 Nurture 5 Nurture 6 Week 0 Week 1 Week 2 Week 4 Week 7 Week 11 Week 15 Full Name Sum of Engagement Score Shows engaged contacts and leads Engagement________________________________ John Smith 13 Brian Vessel 12 Pat O’Toole 12 Jim Colts 10 Jamie Thompson 9 Maria Burke 9 Tom Gearhart 9 Kelly Baker 6

50. Communication Frequency Control 12/09/09 Right On Interactive Nurture 2 Nurture 3 0 14

51. Communication Frequency Control 12/09/09 Right On Interactive Nurture 2 Nurture 3 0 14

52. Communication Frequency Control 12/09/09 Right On Interactive Nurture 2 Nurture 3 0 14

53. Communication Frequency Control 12/09/09 Right On Interactive Nurture 3 Nurture 2 0 14

54. Communication Frequency Control 12/09/09 Right On Interactive Nurture 3 Nurture 2 21 0 14

55. Segment & Schedule 12/09/09 Right On Interactive

57. Initiate, Develop, Convert Stages 12/09/09 Right On Interactive Informational articles address common fears and objections Newsletter series on nutrition, exercise, and inspirational successes Forms, instructions, day-before confirmation Web Inquiry Task to Lead Team Personal Consultation Not Ready for Consultation Yes Decision PC-Nurture 1 PC-Nurture 2 NC-Incubate1 NC-Incubate 2 Task to Lead Team Personal Consultation Fax Forms Voice Reminder

58. Adopt Stage 12/09/09 Right On Interactive Since implementing Content Quest: Customers reach critical mass in record time 41.5 % average weekly improvement in posts per week compared to all customers Administrator Bloggers Content Quest is a sophisticated customer communications program that would be impossible to execute without the automation that 5Buckets is providing.” “ Initial Account Set-up Task to Client Success Team 1 2 3 4 Task Call 5 6 7 8 Task Call 1-3 4-6 7-9 10-12 11-13 14-16 17-19 20-22