This presentation outlines how third generation business blogging is here to stay. It also discusses how blogging effectively communications information. The presentation shows how blogging has evolved over time and is a beneficial technological advance.

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2. What Third Generation Blogging Means To You Chris Baggott Co-Founder and CEO Compendium Blogware

4. Slope of Enlightenment: More instances of how the technology can benefit the enterprise start to crystallize and become more widely understood. Second- and third-generation products appear from technology providers. More enterprises fund pilots; conservative companies remain cautious.

5. “Don’t Trust Any Media Over 10!”

6. “Hey Look! I’m a Thought Leader”

7. Don’t Laugh Too Hard… We’ve All Done It..

8. Nobody knows our products better! We know our customers best We are real people, we like our work …and there are lots of us

9. “benefit the enterprise” 1st Generation - None (it’s journalism) 2nd Generation - Thought Leadership? 3rd Generation - Inbound Marketing

10. Why Am I in Business?

11. Uhhhh…

13. What is Blogging….Really?

14. It’s a Great Way To Get Out Information

15. Who Benefits From Information Most?

17. Almost All Blog Traffic Looks Like This: “Organic Search Traffic is the most critical metric I track.” Kelly Feller Social Media Manager - Intel

19. Hold Phone Jack! So You Are Saying…. 3rd Generation Means Blogging For A Search Audience!! BINGO!

20. Ok…..so that covers the benefits portion 3G Blogging What about the Technology?

21. 1st Generation: Homemade Blog Software

22. 2nd Generation: Social Networks

23. 3rd Generation: Targeted messages delivered around specific keywords. © 2009 Compendium Blogware, All Rights Reserved

24. How Create multiple web pages, each titled with specific keywords and/or phrases, populated with relevant (human) content. © 2009 Compendium Blogware, All Rights Reserved

26. Third Generation Blogging Software v © 2009 Compendium Blogware, All Rights Reserved

27. v © 2009 Compendium Blogware, All Rights Reserved

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30. v © 2009 Compendium Blogware, All Rights Reserved

31. v © 2009 Compendium Blogware, All Rights Reserved

32. v © 2009 Compendium Blogware, All Rights Reserved

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34. v © 2009 Compendium Blogware, All Rights Reserved

35. v © 2009 Compendium Blogware, All Rights Reserved

36. v © 2009 Compendium Blogware, All Rights Reserved

37. v © 2009 Compendium Blogware, All Rights Reserved

38. v © 2009 Compendium Blogware, All Rights Reserved

39. v © 2009 Compendium Blogware, All Rights Reserved

40. “Like Tickets In The Lottery” Mike Volpe: HubSpot

41. Questions & Answers Chris Baggott CEO/CoFounder Compendium Blogware chrisb@compendiumblogware.com