Look at the present and future of IoT from the perspective of technology, the channel and end-users with CompTIA’s Internet of Things Insights and Opportunities study.

1. IoT Insights
and
Opportunities
Copyright (c) 2016 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
REMINDER: The complete 36-page 2016 IoT Insights and Opportunities report
can be viewed free of charge at CompTIA.org (with simple registration)

2. 0
10
20
30
40
50
1992 1996 2000 2004 2008 2012 2016 2020
BillionsofThingsConnectedtotheInternetProjecting the ‘Things’ Behind the Internet of Things
50.1billion
34.8billion
22.9billion
14.4billion
8.7billion
0.5billion
0.1billion
IoT primarily comprised of
mobile devices and
consumer-oriented
‘things’
Industrial and emerging
‘things’ increasingly captures
a larger share of IoT market
Sources: Group SJR | Cisco | CompTIA
From 2014-2020, IoT grows at an annual compound rate of 23.1% CAGR

3. The Evolving Internet of Things Ecosystem
Regulators /
Government
Devices /
Objects
Sensors /
Chips
Networks
Platforms
IT Services /
Management
Carriers /
Network
Providers
Security
Data
Analytics
Integration /
Solutions
Standards &
Protocols
Consortiums /
Industry Groups
Cloud
Service
Providers
Software /
Apps
SERVICES
SOFTWARE / CONNECTIVITY
RULES
HARDWARE
Source: CompTIA
For more on the IoT ecosystem, please see CompTIA’s Slideshare deck
“The Internet of Things Ecosystem.”

4. IoT Moves from Idea to Practice
27%
33%
23%
15%
Formal IoT
initiative
underway
IoT experi-
mentation or
pilot project
underway
No, but plan to
have an IoT
initiative
underway
within a year
No, and no
immediate
plans to do so
A NET 6 in 10 organizations
report having some type of
IoT initiative underway
Funding IoT Initiatives
45% New budget allocation
36% Existing IT budget
10% Budget repurposed
from cost savings
7% Combination of sources
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

5. Many Companies May Profit from IoT
23%
24%
26%
28%
30%
33%
34%
35%
36%
Sensor and chip companies
Telecom carriers
Platform/ecosystem providers
Integration
App developers
Device companies
Networking equipment/software
Data analytics/Big data
IT solution providers/MSPs
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 349 U.S. channel firms

6. IoT Revenue Expectations Convey Optimism
15%
25%
22%
27%
12%
15%
40%
26%
14%
5%
36%
39%
16%
6%
3%
Already making
money
Expect to make
money in next
12 months
Expect to make
money in next
1-2 years
Not sure Unlikely
Small Channel Firms Medium Channel Firms Large Channel Firms
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 346 U.S. channel firms

7. Perceived Benefits of IoT
24%
30%
32%
37%
37%
39%
40%
41%
Automating factory/
transportation/supply chain
Staff productivity gains
Automating business processes
New/better data for decisions
New product/service revenue
Cost savings/higher efficiency
Better asset visibility/monitoring
New/better customer experiences
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 345 U.S. channel firms
From the perspective of channel partners

8. Channel Firm Challenges
55% Developing expertise
50% Initial costs
51% Educating customers
49% Choosing business model
49% Choosing vendors
47% Cash flow considerations
45% Optimizing sales/marketing
Perceived End-User Challenges
49% Cybersecurity risks
37% Legacy interoperability
36% Ongoing costs
36% Steep learning curve
34% Quantifying ROI
32% Upfront investment
21% Inability to absorb data
Channel Firms See IoT Challenges
for Them and Their Clients
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 348 U.S. channel firms

9. 37%
49%
14%
Companies Divided on Importance of IoT Security
Benefits of connected
devices outweigh
concerns
Security/privacy are
primary factors to
consider during
adoption
Security/privacy
are serious hurdles
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 347 U.S. channel firms

10. Word Associations Reflect the Many Facets of IoT
Connected
53%
Intelligent
System
40%
Smart
40%
Data Streams
36%
Futuristic
29%
Machine-
to-Machine
27%
Solution
Looking for
a Problem
25%
Security
Disaster
Waiting to
Happen
19% Nothing
New –
Extension
of Internet
16%
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

11. Executives Contemplate How IoT Fits within the Business
37% 61%
2%
Mostly separate and distinct
Mostly about enabling and
extending technology for broader
organization objectives
Don't know
How Organizations Describe
Their IoT Initiatives
64%
31%
5%
Definitely will
provide value
Probably will
provide value
Likely a
distraction
from our
core business
Expectations Are High for
IoT to Provide Value
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

12. IoT Benefits Matrix: The New vs. Extending the Existing
Cost savings
from
operational
efficiencies
Value from
Improving /
Extending the
Existing
Value from
Leveraging New
Innovations
New data
streamsStaff
prod-
uctivity
gains
Monit-
oring of
assets
New
customer
experi-
ences
Revenue
growth
Auto-
mating
business
processes
Auto-
mating
factory,
etc.
processes
Tech-advanced organizations
are more likely to cite the
‘new innovation’ facets of IoT
as a key benefit.
Tech-basic to intermediate
organizations are more likely
to cite the ‘cost saving’ facets
of IoT as a key benefit.
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

13. Segmentation of Perceived Benefits of IoT by Sector
Technology Overall
Mfg.
Sector
Retail
Sector
Govt.
Sector
Hospit-
ality
Sector
Health-
care
Sector
AMTUC
Sector
Cost savings from operational
efficiencies 48% 47% 39% 45% 60% 47% 53%
New / better streams of data to
improve decision-making 45% 45% 44% 55% 54% 39% 36%
Staff productivity gains 39% 35% 35% 37% 40% 38% 51%
Better visibility / monitoring of
assets throughout organization 37% 45% 39% 20% 31% 37% 40%
New / better customer
experiences 36% 32% 38% 31% 40% 39% 38%
Revenue growth from new
products or services 33% 38% 42% 20% 29% 32% 33%
Automating business processes 32% 35% 23% 39% 37% 34% 29%
Automating factory,
transportation, or supply chain-
related processes
28% 38% 27% 24% 31% 21% 29%
*Agriculture, mining, transportation, utilities, and construction
CAUTION: small sample sizes – for directional use
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

14. Most Organizations Report Shortcomings in Their
Ability to Manage Security Component of IoT
23%
34% 35%
7%
1%
Very well
equipped
Mostly well
equipped
Well equipped
in some areas;
ill-equipped in
others
Mostly ill-
equipped
Very ill-
equipped
A NET 57% of respondents believe
they are well equipped to managed
the security component of IoT
- Larger firms report greater confidence
with IoT security than smaller firms
(68% vs. 53%).
- Firms self-reporting as cutting edge
users of technology also report greater
confidence levels than tech laggards
(84% vs. 24%).
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

15. IoT Regulatory / Policy Concerns Ramp Up
23%
32%
36%
41%
42%
51%
Tax implication uncertainties
Possibility of having to manage a
patchwork of state or international
regulations
Challenge of finding necessary legal
expertise to navigate IoT regulations
Liability uncertainties
Concern over "questionable" new
regulations taking hold
Cost of compliance
Overwhelming, respondents
believe IoT cybersecurity
safeguards should supersede
IoT innovation. And yet,
concern over IoT compliance
cost and new regulations is
high, a sign of a likely
disconnect.
Source: CompTIA’s Internet of Things Insights and Opportunities study | Base: 512 U.S. end-user firms

16. Thank You
Copyright (c) 2016 CompTIA Properties, LLC. All Rights Reserved. | CompTIA.org
REMINDER: The complete 36-page Internet of Things Insights and Opportunities
report can be viewed free of charge at CompTIA.org (with simple registration)