9. MONTHLY FLURRY SESSIONS
DATA FROM OVER 800,000 APPLICATIONS
Sources: Flurry Analytics
300B
225B
150B
75B
2011 2012 2013 2014 20152009 20102008
MUSIC
GAMING
ENTERTAINMENT
SOCIAL
NETWORKING
TRAVEL
RETAIL
MESSAGING
TV
MEDIA
10. MOBILE ADDITION CONTINUES TO RISE
WORLDWIDE DAILY APP USAGE DISTRIBUTION (MILLIONS)
Sources: Flurry Analytics
280
590
985
176
440
784
REGULAR USERS SUPER USERS MOBILE ADDICTS
Under 16 Times 16 to 60 Times 60+ Times
+34%
+26%
+59%
Q2 2014 Q2 2015
11. MOBILE ADDICTS
COMPARED TO WORLD POPULATION RANK
Sources: Flurry Analytics
1 CHINA 1,305
2 INDIA 1,216
3 UNITED STATES 319
4 INDONESIA 248
5 BRAZIL 202
6 PAKISTAN 182
7 NIGERIA 177
8 MOBILE ADDICTS 176
9 BANGLADESH 152
10 RUSSIA 141
2014
8 MOBILE ADDICTS 176
1 CHINA 1,320
2 INDIA 1,273
3 UNITED STATES 322
4 MOBILE ADDICTS 280
5 INDONESIA 255
6 BRAZIL 205
7 PAKISTAN 190
8 NIGERIA 183
9 BANGLADESH 158
10 RUSSIA 146
2015
4 MOBILE ADDICTS 280
44. Your Story.
Your Way.
Tiles allow you to tell beautiful, interactive and immersive stories.
This versatile mobile ad format allows you to showcase your
products and tell your brand stories, your way.
45. What can Tiles do?
360°
Swipe, shake, tilt or tap! Once a user taps through a
mobile native, display or video ad
Tiles maximizes the full range of mobile features,
including;
All of these features are available through
Yahoo’s full-service solution powered by the
ACT team.
46. Reach & Scale
Where it Matters.
Reach over 600 million users on their mobile
devices through Yahoo’s properties, Gemini and
the BrightRoll exchange.
Engage mobile users looking for great content in
the palm of their hands!