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Stefan Wobben
Booking.com, RAI Amsterdam, 12 December 2012
21 people, Self-Directed Teams
Stefan Wobben
Our world is turning the other way around.
Changing societies
Positive Change = Mindset x Tools
Positive Change = Mindset x Tools
‣ Be positive




                Creative Mindset
‣ Be positive
‣ Wonder why




                Creative Mindset
‣ Be positive
‣ Wonder why
‣ Go out and play




                    Creative Mindset
‣   Be positive
‣   Wonder why
‣   Go out and play
‣   Do scary things




                      Creative Mindset
‣   Be positive
‣   Wonder why
‣   Go out and play
‣   Do scary things
‣   Give a crap



                      Creative Mindset
Creative Mindset


‣   Be positive
‣   Wonder why
‣   Go out and play
‣   Do scary things
‣   Give a crap
‣   Yes instead of but


                         Creative Mindset
‣   Be positive
‣   Wonder why
‣   Go out and play
‣   Do scary things
‣   Give a crap
‣   Yes instead of but
‣   Do not settle
                         Creative Mindset
Positive Change = Mindset x Tools
Sketching
Draw a square
                Sketching
Draw a circle
                Sketching
Draw an arrow
                Sketching
Draw a triangle
                  Sketching
Sketching
The way to get good ideas
  is to get lots of ideas




                      Professor Linus Pauling
Draw a fish.



               More = good
Now draw another fish.



                     More = good
And again, draw another fish.



                         More = good
More = good
Blob Fish
Tale of two apples
Let’s get started
A. How might we inspire young people to start their own
   businesses?

B. How might we motive people to drive electric vehicles?

C. How might we help the people of Amsterdam
   becoming more sustainable (green behavior)?

D. How might we help teenagers to deal with social media
   addiction?

E. How might we motivate people to stretch 2 minutes per
   day?

F. How might we ....                        The Challenges
Groupwork

    Pick one challenge to tackle.
Discuss the challenge in your group.

         Time: 10 Minutes.

                   Understanding the Challenge
Individual

     Fold your paper in 4 pieces.
Sketch 4 ideas to tackle the challenge.

          Time: 4 Minutes.

                             Visual Brainstorm
Groupwork

Share your idea with the group.
     Don’t sell, only share.

       Time: 4 Minutes.

                          Visual Brainstorm
Individual

Again fold your paper in 4 pieces and try to
         come op with other ideas.

             Time: 4 Minutes.

                                Visual Brainstorm
Groupwork

Vote for the best ideas. Discuss and refine them
and make it presentable in a 2 minute pitch. Fun
                     matters.

               Time: 10 Minutes.
                                   Selling ideas
Pitches.



           Selling ideas
Thnx!


    t = @stefanc7
e = stefan@concept7.nl

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Positive change = mindset x tools