More Related Content More from Concepto05 (15) 2. Turismo!
67 DESTINOS TURÍSTICOS!
2 MULTIDESTINOS!
54 NACIONES!
6 CIUDADES!
33 VARIABLES!
5 REGIONES!
4 AFRICA!
3 CENTROAMERICA (5)!
28 EUROPA (36)!
2 NORTEAMERICA (4)!
4 LEJANO ORIENTE (5)!
3 OCEANIA!
5 SUDAMERICA!
RANKING UNWTO!
INDICE TTCI (WEF)!
Metodología!
WEBS OFICIALES!
FACEBOOK!
TWITTER!
ESPAÑOL!
34 VARIABLES!
JULIO-SEPTIEMBRE 2010!
5 ORIENTE MEDIO!
3. Turismo!!"#$%&'(
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Cobertura!
5. Turismo!
Baremo Índice de Promoción Innovadora!
INTEGRACION!
CONTENIDOS !
COMERCIALIZACION!
GEOLOCALIZACIÓN!
PARTICIPACION!
CONTEXTUALIZACIÓN!
PUBLISHING!
MOVILIDAD!
PRESENCIA EN REDES!
!=100(
RAUL REVUELTA (IE BUSINESS SCHOOL)!
JOZSEPH NEMETH (OT HUNGRIA)!
EUGENIA FIERROS (OT NORUEGA)!
ISABEL LOPEZ (CLUSTER TURISMO MADRID)!
MARIE JOSE ROMERO- DOMINIQUE MAULIN
(OT FRANCIA)!
JOSE LUIS CORDOBA (ANDALUCIA LABS)!
JUAN GUERRERO(SEGITTUR)!
CARLOS SANCHEZ (M2M)!
Módulos Evaluados! Comité Asesor!
6. B1DHRON( U1@C9O( O=@RLO(
LUD4@COBU@R
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REDES SOCIALES!Integración en la Web Corporativa
(Módulo1)!
N.("#,)+3.>"l#($)(*./(3)$)/(/->".*)/()#(*./(F)2/(>-3M-3.:E./(#-(**)+.(#"(.*(dfcm(((((((((((((((((((((((((((((((((((((
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8. Turismo!
PARTICIPACION!
B1DHRON( U1@C9O( O=@RLO(
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Recomendación, Valoración..
(Módulo 2)!
L-*-?2".(
6(S-*.#$.(
9. DESTINO!Generador de Contenidos (Modulo 3)!
Turismo!
B1DHRON( U1@C9O( O=@RLO(
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10. RESERVAS!Comercialización (Modulo 4)!
Turismo!B1DHRON( U1@C9O( O=@RLO(
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13. GEOLOCALIZACIÓN!Rutas, Google maps, PdI (Modulo 5)!
Turismo!fc( hfc( gfc( bfc( afc( dfc( jfc( ifc( efc( kfc(
B1DHRON(
U1@C9O(
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15. GEOLOCALIZACIÓN!Rutas, Google maps, PdI (Modulo 5)!
5)(.23)(&#(#&)E-(>.?M-(6.(q&)(
)/,)(>-#>)M,-(M./.3n(.(/)3(/-23)(
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16. PUBLISHING!Libro Digital (Módulo 6)!
Turismo!B1DHRON( U1@C9O( O=@RLO(
LUD4@COBU@
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18. CONTEXTUALIZACIÓN!Sugerencia contenidos relacionados
(Modulo 7)!
Turismo!B1DHRON( U1@C9O( O=@RLO(
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19. MOVILIDAD!Aplicaciones móviles, RA,…
(Modulo 8)!
Turismo!
L-?-(/)(.M3)>".()*(+3.$-($)(&/-(6($"/M-#"2"*"$.$($)(OM*">.>"-#)/(?lE"*)/(6($)(@).*"$.$(
O&?)#,.$.()/()/>./-(X(.M)#./(hf($)/:#-/Y(6(#-(**)+.(.*(hdc(m(93)$-?"#.#(*./(+&r./(,&3r/:>./(
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21. REDES SOCIALES!Presencia (Modulo 9)!
Turismo!
U*(&/-($)(_.>)2--'()/(/&M)3"-3(.*($)(*./(>-?M.vr./(=-3,&#)(T*-2.*(hff(Xdac(?&#$".*(6(
ihKigc(U&3-M.K15OY(/"#()?2.3+-()/,./(&:*"P.#(?n/(4F"7)3(XjdcY(q&)(*-/($)/:#-/m(
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22. REDES SOCIALES!
Turismo!B1DHRON( U1@C9O( O=@RLO(
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93)$-?"#.(?n/()#(c(*.("#,)+3.>"l#($)(_.>)2--'(>-#([-&(4&2)(q&)(>-#(4F"7)3m(
U/M)>".*?)#,)()#()*(>-#:#)#,)(.?)3">.#-m(
N.("#,)+3.>"l#(>-#(=*">'3()#(+)#)3.*(#-()/(?&6(>-?u#(
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Presencia (Modulo 9)!
23. REDES SOCIALES!
Turismo!fc( gfc( afc( jfc( efc( hffc( hgfc(
B1DHRON(
U1@C9O(
O=@RLO(
LUD4@COBU@RLO(
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F"1"2$3&./-4"2$"*$4"*,D-$>-+"'*-$Q"28-R&4S$
@)$)/(5->".*)/()#(*)#+&.(B.,)3#.(X)/M.v-*Y(
N-/($)/:#-/(,-M(/"()/,n#(>&"$.#$-(&#.(M3)/)#>".()#(*.(*)#+&.(*->.*(XdjcY(M)3-(.u#(?n/($)(
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Presencia (Modulo 9)!
24. REDES SOCIALES!
Turismo!
Presencia (Modulo 9)!
f(
dfff(
hffff(
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gffff(
gdfff(
T"29*&2$8&'$*UE"'&$1"$2",D/1&'"2$"*$M-."6&&($"*$?28-R&4$
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5)+&"$-3)/(93-?)$"-(XD-E(gfhfY`(amhff(E/((afmeaa(L-?M.vr./($)*(=-3,&#)(T*-2.*(hff(
25. REDES SOCIALES!
Turismo!
Presencia (Modulo 9)!
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27. !!La web (o webs) (+ importancia estratégica) ! ¡No delegar en FB!
•!Usabilidad y experiencia del usuario: mapas, segmentacións psicográfica y conductual
•!Contenidos (experiencias) + Simplicidad (Reservas integradas, contextualización…)
•!VALORACIÓN: Benchmark de productos y servicios de nuestros partners (Spotify)
•!Geolocalizar es la forma más natural de integrar a los partners + Herramientas búsqueda
•!Integrar el momento del viaje y el después del viaje
!!Tenemos trabajo por delante (Baremo 36/100)
•!Simple para el usuario, sofisticado al respecto de integración y gestión contenidos
•!Tiene implicaciones al respecto del rol de las OT locales y su relación con HQ.
•!Foco Cliente, Twitter, Momento del viaje (movilidad+geolocalización), integración en red,..
•!No es necesario esperar a lo que no depende de nosotros
Conclusiones (borrador para enriquecer en taller y después)
!!Conocer cliente, conocer productos y generar negocio (GLOCAL)
•!Las OT locales tiene un rol estratégico: pares producto-mercado (segmentación
avanzada), brandnetwork (asociaciones, afinidad) , terciarizar los contenidos, ¿quién
genera el contenido?, construir la red de forma eficiente e integrar los planes de
comunicación, feedback inteligente a la red de partners y a HQ
!!Algunos lo están haciendo muy bien
•!¡Sudámerica!: Perú, Colombia, Brasil y ¡Escandinavia!: Noruega, Finlandia y Suecia
•!El top de destinos no liderá la inovacion pero no está descolgado y algunos de sus
miembros están destacando y además coinciden es apareder entre los diez primeros
de los dos rankings: UNWTO y el TTC de WEF: España, Alemania, Austria seguidos
por Francia y Reino Unido
