Industry research analysis in Europe. Meeting industry report

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ght Solution Lim
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%

5. ©The Right Solution Limited/eibtm.com 13th November 2013 5
air routes for meetings destinations and the increasing reach of marketing for events (with social
media impacting this as can be seen in later results in this report).
1. Germany
2. Spain
3. UK
4. Italy
5. France
6. Russia
7. Netherlands
8. USA
9. Belgium
10. Poland

6. In
T
g
ndustry sectors
The chart below ou
overnment/admin
57
utlines the top ind
nistration; oil/gas;
7.1%
46.3%
39.5%
3
73.1%
71.2%
55.8
ustry sectors for b
ICT/computing an
33.3%
29.9%
27.9%
%
51.9%
47.1%
41.3
both buyers and s
nd Science, all of
% 27.2% 27.2% 26.5%
3%
37.5%
41.3%
26
suppliers revealing
which produce m
%
23.1% 22.4% 22.1
6.9%
34.6% 35.6%
1
g slight variations
ore events for sup
1%
20.1% 20.1%
18.9.2%
36.5%
25.0%
when it comes to
ppliers than buyer
.4% 18.4%
15.3% 14
39.4%
29.8%
19.2%
o training/educatio
rs. .
4.3%
12.6%
10.2%
%
14.4%
5.8%
22.1%
on;
7.8% 7.1%
5.4%
%
17.3%
13.5%
10.6
Buyers
Suppliers
6%

7. ©The Rig
Size of e
The cha
delegate
It is enco
numbers
experien
numbers
to be lim
Market c
Europea
Europe w
decrease
twelve m
increase
changes
Indicate
Number
Number
1
3
50
100
ght Solution Lim
events- num
rt below show
es than large
ouraging to n
s over the las
nced fewer at
s of events a
mited to those
conditions
an buyers def
will increase
e. This incre
months. Howe
es for the nex
s reported by
how the follo
of events in
of events in
2 ‐ 10
11 ‐ 25
26 ‐ 50
51 ‐ 100
101 ‐ 300
301 ‐ 500
01 ‐ 1000
01 ‐ 2000
2001 +
mited 13th No
mber of atten
ws the differ
r numbers. T
note that 21%
st twelve mo
ttendees at t
re being org
e who really n
finitely appea
in the next 1
ased to 57%
ever this opt
xt year. Desp
y buyers were
owing will or
the LAST 12
the NEXT 1
2.9%
3.9%
3.9%
1.0%
3.9%
3.7%
3.7%
0.6%
3.1%
ovember 2013
ndees
rent size of e
The average
% of global b
nths, 65% sa
their events.
anised witho
need to atten
ar more optim
12 months, 3
% who are pre
imism is not
pite this, for t
e +2% for las
have change
2 months
2 months
8.8%
%
%
%
8.1%
8.1%
vents being
size for all r
uyers had ex
aid numbers
For many, p
out matched
nd.
mistic. 54% s
36% said it w
edicting an in
so strong fo
those who ha
st year and a
ed for your e
Increase
44.8%
56.6%
EIB
organised w
espondents
xperienced in
were the sa
particularly at
increased bu
said confere
will stay the sa
ncrease for th
r budgets, w
ad reported c
average forec
events in Eur
e
4
3
BTM Meetings
with many mo
was 136 atte
ncreases in E
me and only
t corporate e
udgets, deleg
nce and eve
ame and 10%
heir own eve
with 39% pred
changes in b
cast for next
rope
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41.6%
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23.0%
24.2%
25
European b
Global buy
Industry Rese
ore for up to 3
endees.
European att
y 14% of buy
events, when
gate number
ents business
% said it will
ents in the ne
dicting budge
budgets, the a
t year is +9.4
Decrea
13.6%
6.9%
26.5%
27.5%
%
.5%
buyers
ers
earch 2013
7
300
tendee
ers had
higher
rs have
s in
ext
et
average
4%.
ase
%
%

8. ©The Rig
Budget c
Budget c
Buyers v
destinati
Marketin
New tec
Attendan
Attendee
Use of n
Key fact
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service i
demand
levels. C
see whic
campaig
Inte
Ma
ght Solution Lim
change LAST
change NEX
views of chan
ions and new
ng and promo
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tors influen
resting to see
s considered
ed of those b
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ch factors are
gns not consi
C
Comp
ernal/externa
Conve
arketing cam
Technical
mited 13th No
T 12 months
XT 12 months
nge for a ran
w technology
otional budge
ping event c
s at your eve
ide host cou
ons for even
cing venue
e that beyon
d an importa
budgets, it is
with industry
e least impor
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Locatio
Pr
Acce
Capacity of c
pliance with y
C
Quality of c
al perceptions
Relations
Staff a
Q
ntion bureau
Previous e
Dedicate
paign that ca
capability an
ovember 2013
s
s
nge of issues
y shaping eve
ets
ontent
ents
ntry
nts
and destina
d the primary
nt factor. Wh
s challenging
criteria is als
rtant with rec
rtant.
on (area of c
Quality of
ice/value for
ess (road, ra
conference f
your industry
Quality
Cleanliness of
Fre
conference f
Ava
s of the venu
Leisure f
ship with ven
Rep
awareness of
Quality of bed
u as an interm
experience of
ed technical s
aught your at
Recognised
nd expertise
35.7%
38.5%
s affecting the
ent content s
Increase
27.6%
62.2%
31.5%
26.6%
57.6%
ation selecti
y factors of lo
hen budgets
for venues a
so rated as a
cognised bra
0.
0.
0.
0.
country)
service
money
ail links)
facilities
criteria
of food
f venue
ee WiFi
facilities
ailability
ue/dest.
facilities
ue staff
putation
f needs
drooms
mediary
f venue
support
ttention
d brand
of staff
EIB
3
4
eir events ar
showing high
e
5
3
5
5
3
ion
ocation and
are limited a
and suppliers
a high priority
ands, technic
15
15
15
15
15
15
10.5%
5.3%
5.3%
.0%
.0%
.0%
.0%
BTM Meetings
37.2%
47.2%
re shown bel
hest increase
Same
53.7%
33.2%
52.3%
56.1%
35.5%
price/value f
and increasin
s to provide
y. It is also m
cal expertise,
31
31
31
31
21.1%
21.1%
21.1%
5.8%
5.8%
5.8%
5.8%
5.8%
5.8%
%
Industry Rese
27.1%
14.3%
ow with use
es.
Decrea
18.7%
4.6%
16.2%
17.3%
6.9%
for money, q
ngly more is b
the expected
most interesti
and market
.6%
.6%
.6%
.6%
European bu
earch 2013
8
%
%
of new
ase
%
%
%
%
%
uality of
being
d service
ng to
ing
57.9%
52.6%
uyers
73.7%

9. EIBTM Meetings Industry Research 2013
©The Right Solution Limited 13th November 2013 9
Satisfaction levels with venues
When asked to rate satisfaction with a range of factors at the European venues they used during the
last twelve months, buyers’ responses rating Very Good were as follows, clearly indicating room for
improvement in many areas including free Wi-Fi, service and food. There is a clear parallel between
many factors rated as important during the selection process and those causing dissatisfaction as
shown below.
Factor Percentage rating Very Good
Standard of bedrooms 52%
Standard of conference facilities 52%
Staff understanding of organiser and delegate needs 50%
A/v equipment, technical facilities & support 43%
Food quality & catering standards 32%
Standards and speed of service 30%
Availability of free Wi Fi 27%
Recent trends and effects on events
The effects of new technology are being widely felt throughout the meetings industry and investigating
how this and other recent trends are affecting events produced the following key results:
• 49% of buyers think risk assessments and/or compliance issues are increasing costs.
• 46% of buyers think new technologies are adding creative options for events but are also
increasing costs
• 52% think using social media during the meeting is improving audience engagement
• 48% think using social media increases attendance and 36% think it improves audience
engagement
• 47% think Health and Safety factors are increasing costs
• 41% think the need to demonstrate ROI for events is saving money
• 49% said online content extending audience reach was saving money and 46% said making it
available online after the meeting was improving audience engagement
• 43% think a less formal approach with delegates driving content on the day is saving money,
32% think it is improving audience engagement and 34% think it is increasing attendance
• 42% think networking taking priority over content is saving money yet only 35% think it is
improving audience engagement and 30% think it is increasing attendance.
New technologies
The chart overleaf reveals the high use of new technologies and forms of communications with 91% of
buyers using email/mailchimp or icontact, 65% using social media to communicate before, during and

10. ©The Rig
after me
smartpho
apps and
meeting
Electron
(Source:
The mos
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Sma
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Virtual
ght Solution Lim
etings and 3
ones or table
d 26% QR co
and 32% aft
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: AIBTM rese
st popular so
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Use of Tec
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cial media to
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Web based
Web based
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ectronic RFP
meetings ins
Location aw
mited 13th No
32% using SM
ets to provide
odes, 31% a
ter the meeti
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ocial media a
n below.
hnology
, including M
o communica
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s (specific ma
ings in addit
computing to
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stead of face
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ovember 2013
MS to help w
e delegates w
are providing
ng.
ng used by 1
ugh this is an
are Facebook
Mailchimp/iCo
ate before/ d
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onference co
onference co
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.g. Starcite, C
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access to co
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n the 10% wh
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2
2
21.2
12.8%
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9.9%
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BTM Meetings
ts. 42% are
he conferenc
onference co
compared to
ho were usin
Linked In w
41.9
31.5%
31.5%
31.5%
31.0%
27.1%
26.1%
26.1%
2%
Industry Rese
handing out
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o 38% in the
ng them last y
with ratings of
65.
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earch 2013
10
using
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11. ©The Rig
Buyers’
Suppli
Supplier
Howeve
pleasant
of new d
Indicate
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NEX
Mar
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Use
ght Solution Lim
Use of Socia
ers' result
rs were also
r only 23% th
tly surprised
destinations,
how the follo
ents hosted i
ents hosted i
ents' Budget
ents' Budget
XT 12 month
rketing and p
dgets for indi
e of new des
mited 13th No
al Media
ts - marke
optimistic ab
hink that bud
if budgets in
possibly to t
owing will or
n the LAST 1
n the NEXT
change LAS
change NEX
hs
promotional b
vidual event
tinations for
Do not use
ovember 2013
et conditio
bout the volu
dgets will inc
ncrease acco
ry and stretc
have change
12 months
12 months
ST 12 months
XT 12 month
budgets
ts
events
Faceboo
Linked In
Twitte
Google+
YouTube
social media
Pinteres
Othe
Redd
Digg
ons
me of events
rease in the
ording to buy
ch budgets fu
ed for your e
In
5
6
s 1
s 2
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5
7.9%
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k
n
er
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e
a
st
er
it
g
EIB
s increasing
next twelve
yers predictio
urther.
events in Eur
crease
51.3%
66.2%
13.2%
23.0%
crease
23.9%
25.4%
56.9%
28.4%
26.6%
21.0%
%
BTM Meetings
in the next tw
months so p
ons! Interestin
rope
Same
32.9%
27.0%
42.1%
62.2%
Same
39.4%
43.7%
30.8%
55.0
41.9%
%
%
Europe
buyers
Industry Rese
welve month
perhaps they
ngly 57% pre
Dec
15
8
44
17
Dec
36
31
12
74.7%
0%
ean
s
earch 2013
11
hs.
will be
edict use
crease
5.8%
.1%
4.7%
7.6%
crease
6.6%
1.0%
2.3%
%

12. ©The Rig
For the f
12 mont
was still
• A
•
• C
•
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Supplie
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dissatisf
New tec
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ght Solution Lim
first time in re
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Adding value
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Demonstrati
rs' results -
rs' results -
ppears to be
1% of Europe
faction for bu
chnologies a
e
g social medi
interest be
e need to de
Networking ta
Using social m
aking content
ine content e
ormal approa
conten
mited 13th No
ecent years t
he Global ec
for some cou
e for clients,
ps (with client
ng confidenc
ng ROI.
trends affec
Use of tech
a disconnec
ean supplier
uyers.
dding creativ
events
a to raise aw
efore the me
monstrate R
aking priority
media during
(twitter etc)
t available on
meeting
extending au
ach with dele
nt on the day
ovember 2013
the issue tha
conomy, a su
untries. The m
careful mana
ts) built on tr
ce in events a
cting the ma
nology
ct between s
rs say they a
ve options fo
wareness and
eeting
ROI for events
y over conten
g the meeting
nline after the
udience reach
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at will most im
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most frequen
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rust and exce
as effective p
arket
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e
h
g
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mpact their c
eturning conf
ntly listed issu
costs
ellent service
part of their m
buyers whe
it yet the lac
33
30.3
28.8%
22.7%
BTM Meetings
conference b
fidence, altho
ues were as
e
marketing mi
n it comes to
ck of it is a ca
53.0%
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Industry Rese
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ause of
%
earch 2013
12
he next
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13. ©The Rig
Supplie
QR
Loc
ght Solution Lim
rs' results -
Social me
Apps for
Aud
R codes (spe
cation aware
Electronic R
mited 13th No
use of soci
edia to comm
r providing cl
dience respo
ecific matrix
Virt
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software e.g
Cro
RFP product
Don't use
Other (ple
ovember 2013
al media
Free Wif
municate with
lient/delegate
onse systems
barcodes) fo
tual meetings
ud computing
Cven
g. Foursquare
owd sourcing
ts eg Starcite
Holograms
Faceboo
Twitte
Linked In
YouTube
Google+
Pinteres
social media
ease specify
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9.4
9.4
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it
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32.
23.4%
23.4%
20.3%
4%
4%
%
25.0%
3.2%
BTM Meetings
42.2%
8%
57
Industry Rese
81
8
72.1%
67.6%
7.4%
earch 2013
13
.3%
85.3%