The Chick-fil-A Race Series is taking place on March 24, 2012 in Raleigh, North Carolina. The event is expected to draw 600 runners and attendees and will include a 5K run as well as family-friendly activities. Proceeds will benefit The Pediatric Brain Tumor Foundation and The Cure Starts Now in honor of 8-year-old Ella Newmiller, who was diagnosed with a rare and aggressive brain tumor. Local businesses are encouraged to sponsor the event in order to connect with the community and support these causes. Sponsorship levels include Platinum for $2,500, Gold for $1,000, Silver for $500, and Bronze for $250.
2. Overview
The Chick-fil-A Race Series is happening on March 24, 2012 at
Chick-fil-A Falls Village! This race is proven to draw a crowd of
men, women, children, and families to enjoy a quality of life activity
in the Raleigh community. We eagerly expect 600 runners and
attendees at this event.
The Chick-fil-A Race Series is open to all ages. Directly across
from the finish line of the race there will be a free Family Fun Zone
providing an exciting activity area open to everyone including
inflatables, a clown and so much more.
As a business in the community, we want to offer you the
opportunity to partner with us in benefitting The Pediatric Brain
Tumor Foundation and The Cure Starts Now in honor of 8 year old
Ella Newmiller.
This event will provide an incredible way for you to connect with
individuals and families in the community while supporting a
worthy cause.
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3. Ella’s Story
Ella was diagnosed on April 29th, 2008 with a Diffuse
Intrinsic Pontine Glioma. This is a rare, aggressive, non-
operable tumor located in the pons area of the
brainstem. The prognosis for this type of tumor is
extremely grim. There is no cure, no known effective
treatment except for radiation-which, for some, provides
only temporary relief of the symptoms.
The Newmiller’s are local to Raleigh. Mark, who works at
NC State and Renee also have a twelve year old son, Jack.
www.ellasmiracle.com
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5. Chick-fil-A Race Series of Raleigh | 3.24.12 | Platinum Sponsor
As a Platinum Level Sponsor, your business will receive the below benefits as indicated. The cost for a Platinum Level
Sponsorship is $2500.
Print Media
•Sponsor logo displayed on all posters and flyers advertising event displayed in surrounding businesses
•Sponsor logo displayed on all Chick-fil-A Race Series participant shirts (apprx. 600 shirts)
•Sponsor logo displayed in both Chick-fil-A Capital Crossing and Falls Village (apprx. 75,000 transactions per month)
Web
•Your company will be featured on the event website found within www.connectrace.net averaging over 11,000 page
views per month with a link to visit your company’s website
•All participant registration and inquiries will be hosted through this website (www.connectrace.net) giving your
company greater visibility
•Your company will be featured on our website www.mychickfila.com averaging 4,700 page views per month
•Your company will be featured on our email blasts going out to 2,500 individuals, three times leading up to the race
day
•Your company will also be featured on our Facebook pages (Chick-fil-A at Falls Village/ Chick-fil-A at Capital Crossing)
and Twitter Account (@mychickfila)
•Your company will also be featured on Ella Newmiller’s website www.ellasmiracle.com as a Corporate Sponsor
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6. Chick-fil-A Race Series of Raleigh | 3.24.12 | Platinum Sponsor
Event Day
•Platinum Level Sponsors will be able to place coupons, advertisements, and/or flyers in the hospitality bags given to
each participant
•Your company will be given the opportunity to place a booth at the event located near the family fun zone and post
race activities
•Your company will be included on 4 banners displaying company’s name and logo throughout the race course at mile
markers, water tables, and the start/finish line
•Your company may register 5 runners free of charge for the Chick-fil-A at Falls Village and Chick-fil-A at Capital Crossing
Race
Chick-fil-A Catering
•Chick-fil-A at Falls Village and/or Chick-fil-A at Capital Crossing will cater $750 of food to your office; whether its for a
luncheon, holiday party, open house, etc.
•Chick-fil-A at Falls Village and Chick-fil-A at Capital Crossing can create a well rounded menu for any occasion as well as
set up the food for your catering needs
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7. Place a check mark next to your desired level of sponsorship
Platinum Level Sponsorship $2500
Gold Level Sponsorship $1000
Silver Level Sponsorship $500
Bronze Level Sponsorship $250
I, _______________________, on behalf of ____________________________, commit to sponsor the
Chick-fil-A Race Series of Raleigh.
_________________________ _____________________
Authorized Signature Date
_______________________ ___________________________
Phone Number Email Address
Scan/Email your completed contract to cfamarketing@nc.rr.com or mail to the address below.
Payment for sponsorship should be made to either: The Pediatric Brain Tumor Foundation or The Cure Starts Now: NC Chapter
This payment can be mailed to the following address:
Chick-fil-A at Falls Village
Attn: CFA Race Series
6701 Falls of Neuse Road
Raleigh, NC 27615
If you have any questions, please do not hesitate to ask. Once payment is received, you will be provided with more information about the event along
with marketing materials for your place of business.
Thank you for your partnership!
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9. www.connectrace.net
For More Information Please Contact Us:
Katherine Hupert or Lindsey Danforth
Marketing Directors
cfamarketing@nc.rr.com
919.845.4556
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