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Advanced Content Marketing &
SEO (SEM Rush Webinar)
April 21st
By James Norquay –Twitter – @connections8
@connections8
What have I been doing for the last 10+ years? 2004 > NOW
2004 – 2008 – Founded a successful network of
content sites which generated 20 million + Unique
visitors.These sites were mostly acquired by a US
media company.
2009 – 2012 – Started the SEO & Content
Marketing division for Columbus Search &
Grew the unit to millions in revenue.
2012 – Headed up the SEO
activity forVirgin Mobile
Australia (Agency lead)
Late 2012 – NOW – Started my
own Sydney CBD based Digital
Agency Prosperity Media.
Some recent clients include:
@connections8
Search Metrics Ranking Reports (Link Building StillVERY important)
http://www.searchmetrics.com/en/knowledge-base/ranking-factors/
@connections8
Remember with all projects set an actionable timeline!!!
@connections8
Content Freshness Is Important
@connections8
Always look out of Negative SEO
https://ahrefs.com/
@connections8
Ensure that you DISAVOW all spam links QUICKLY
https://support.google.com/webmasters/answ
er/2648487?hl=en
@connections8
Website Speed it highly important for Conversion + SEO
@connections8
Make sure your sites are running HTTPS (Transactional)
https://yoast.com/move-website-https-ssl/
@connections8
100% Make sure you are full mobile ready
Business Insider
@connections8
Follow Google Updates – Google+ & Search Engine Land
@connections8
Open GraphTags, Facebook Mark up, Twitter Mark up ECT…..
Schema.org & Markup isVERY important
@connections8
Social Buttons GetTHEM RIGHT!!!
Good = Social Shares + Keep users on site
Not that great = Multiple touch
points and takes users off site!
@connections8
What Is Working
@connections8
Giving out gifts and getting links and social traffic
@connections8
Creators are important!
@connections8
Creators are important!
@connections8
How to Find Creators = Buzzsumo.com & Followerwonk.com
@connections8
http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/
Interview someone REALLY interesting
@connections8
Seed content via “creators”
@connections8
TENTHOUSAND +Visitors to the Interview
@connections8
Quizzes work for link building and traffic
@connections8
COMPETITIONS work for link building and traffic
@connections8
AWARDS & BADGES work for link building and traffic
@connections8
Get your Facebook Fans to help make your content and
then get them to share it!!!
@connections8
Think about content which can be repeated each year
Business
Insider
@connections8
Small Business Survey Data
Thumbtack
@connections8
EGO Bait in the finance niche viaTwitter
Remember: Followerwonk or BuzzSumo to target mid-tier users.
@connections8
Social Branded Profiles = Winning
About.me
Crunchbase.com
@connections8
DealsWebsite to promote all business offers = Winning
@connections8
Emerging Image Sharing Sites = Winning
Polyvore.com
ImgFave.com
@connections8
Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!
Search term
“Buy Sunglasses Online”
@connections8
Email influencers and ask them to SHARE content
@connections8
Always link to your products inYouTube descriptions
@connections8
Buzz Feed can work but you need the RIGHT content
Even CommBank is doing it now…
@connections8
Creative Web Application - Death by Caffeine App
1,800
Backlinks
@connections8
Hot SEOTools
@connections8
SEM Rush.com
@connections8
Monitor Backlinks.com
@connections8
Screaming Frog
www.screamingfrog.co.uk/seo-spider/
@connections8
Truesocialmetrics.com
@connections8
Ahrefs.com
@connections8
smo.knowem.com
Social Media OptimizerTool
@connections8
AhrefsTop ContentTool
@connections8
Bing WebmasterTools
http://www.bing.com/toolbox/webmaster
@connections8
Find us Online :
ProsperityMedia.com.au
Email me:
James@prosperitymedia.com.au
Call Us: 1300 886 452
ThankYou

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