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Social Media  Inside the Enterprise:Blogs,Wikis,Video & Microblogging            by Connie Crosby @conniecrosby           ...
intros
•   social media
•   social media•   social networking
•   social media•   social networking•   Web 2.0
•   social media•   social networking•   Web 2.0•   Enterprise 2.0
•   social media•   social networking•   Web 2.0•   Enterprise 2.0•   social intranet
Today’s Roadmap• The New Tools• Tying Back to Your Strategies & Goals• The Challenges• Getting Started
The New Tools
Enterprise microblogging            = Twitter for the intranet
Microblog - SocialCast
Microblog - Present.ly
Microblog - Yammer
Blogs = internalcommunication channels
Blogs - WordPress.org
Blogs - MS SharePoint            http://blogs.msdn.com/sharepoint/
Wikis = easy-to-edit     webpages
Wikis - simple databases
Behind the scenes: discussion, debate
Behind the scenes: full revision history; ability to revert
Behind the scenes: all authors & their changes tracked
Wiki Platforms            ...inside the Enterprise• Confluence• TikiWiki• Media Wiki• MS SharePoint• ThoughtFarmer• ...and ...
• sharing information that changes frequently• enabling everyone to post• collaboration among team members• building conse...
Reduces email, lostnotes, files & decisions
Podcasts = internal     audio/videocommunication channel
Podcast - connecting the sales forceAltana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)
Video = capture talks, events,training, organizational        culture
Video - internal communicationsChad Boeninger’s video http://libraryvoice.blip.tv/
Video - Professional Development             http://www.mpha.mb.ca/videodvds.htm
Screencasts =training tutorials, skills     development
Screencasts: skills development             http://library.queensu.ca/help/guides
Screencasts: Camtasia        http://www.techsmith.com/camtasia.asp
Screencasts: Adobe Captivate           http://www.adobe.com/products/captivate/
social intranets
Social networks: ThoughtFarmer
Social networks: ThoughtFarmer               internal               groups             direct             reports
Social networks: ThoughtFarmer        documents         created        favourite        documents
Social networks: ThoughtFarmer                   recent             contributions to               the intranet
Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,”                 ...
Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,”                 ...
Here We Go! RSS feeds
XML codeSource: http://www.w3schools.com/XML/            xml_examples.asp
Find the feed - e.g. http://www.legalpubs.ca/
Find the feed - e.g. http://www.legalpubs.ca/
Add to feed reader or copy the feed URL
Other RSS feed sources• blogs• news sources• publication websites• subscription services - search results• Google News sea...
Google News search - RSS at bottom of page
No feed available? Create one -Dapper http://www.dapper.net/open/
Google Reader
Organize RSS feeds in Google Reader            & tag items
Under “Manage Subscriptions” > “Folders and Tags” -        click on “private” for tag Banking
Sharing options - public page, email or add clip (widget) to your web pages
Sharing page - “Banking” - dedicated URL & feed
Yahoo! Pipes
Yahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Fetch RSS FeedsYahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Sort feeds by                         dateYahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Show                              only 20 resultsYahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
final output                     (RSS feed)Yahoo! Pipes - http://pipes.yahoo.com -   simple sample feed aggregation
Running the results inside Yahoo! Pipes
Various options for using the results
• pull together feeds• filter results• create a custom search• make results available by email
Widgets
Yahoo! Pipes - use one of their badges
Customize your widget
Customizing - test different settings
Ask for embed code (HTML code)
Add the widget HTML code to a page
Grab code & feed info through widgets        e.g. JD Supra widget
e.g. Mag.ma - feed of favourite videos
Why not...
...Create your own current awareness dashboard
...Create subject-specific pages with feeds
Why?Photo: ddrccl http://www.sxc.hu/photo/1172789
Tie Back to YourStrategies & Goals
Marketing/     Communications• communicating from the top down• getting staff on board• keeping a wide-spread sales force ...
Human Resources• recruiting• employee on-boarding• training• employee work satisfaction• retention
Library & Research• current awareness• aggregation of resources• shared work/research space
Professional Development • peer-to-peer support • connecting with colleagues, experts,   mentors • attending seminars in d...
Knowledge Management• encourage culture of sharing, collaboration• retaining content/knowledge• avoiding corporate knowled...
Enterprise-wide• intranet platform• develop policy collaboratively• engaging everyone
what are y!r  concerns?
Some Concerns• resources available   • languages• privacy               • security• accessibility         • culture• recor...
http://www.socialsignal.com/cartoon  used under Creative Commons
Getting Started
Start simple& build onsuccess
Fail early, fail often       (safe fail)
Will your group culture      support it?
gapingvoid.com Choose appropriate tools
Start with a pilot project
Choose appropriate    platform
Determine requirements  hosted or on your own server?  in the cloud or inside the firewall?  history of changes needed?  au...
selection - wikimatrix.org
wiki choice wizard
wiki choice wizard
wizard - feature comparison
Architecture,layout, design
Avoid“empty disco” syndrome
Content - create,prepare, migrate
Governance:  designate a gardener
Create a sharing culture
Questions?
Selected Resources (1/2) •   “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives,     Portals and KM blo...
Selected Resources (2/2) •   The Social Intranet, by Oscar Berg, Acando Consulting,     http://www.slideshare.net/marknads...
Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman PublishingMarch 2010http://www.neal-schum...
Thank you!           Connie CrosbyCrosby Group Consulting    http://crosbygroup.ca connie@crosbygroup.ca            416-91...
Image Credits•   “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons -    http://www.flickr.com/phot...
Image Credits•   “Lespace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used    under Creative Com...
Social Media Inside the Enterprise
Social Media Inside the Enterprise
Social Media Inside the Enterprise
Social Media Inside the Enterprise
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Social Media Inside the Enterprise

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A workshop presented at KM World 2010 in Washington, DC.

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Social Media Inside the Enterprise

  1. 1. Social Media Inside the Enterprise:Blogs,Wikis,Video & Microblogging by Connie Crosby @conniecrosby KM World 2010 Tag: #kmw10 Washington, DC November 15, 2010
  2. 2. intros
  3. 3. • social media
  4. 4. • social media• social networking
  5. 5. • social media• social networking• Web 2.0
  6. 6. • social media• social networking• Web 2.0• Enterprise 2.0
  7. 7. • social media• social networking• Web 2.0• Enterprise 2.0• social intranet
  8. 8. Today’s Roadmap• The New Tools• Tying Back to Your Strategies & Goals• The Challenges• Getting Started
  9. 9. The New Tools
  10. 10. Enterprise microblogging = Twitter for the intranet
  11. 11. Microblog - SocialCast
  12. 12. Microblog - Present.ly
  13. 13. Microblog - Yammer
  14. 14. Blogs = internalcommunication channels
  15. 15. Blogs - WordPress.org
  16. 16. Blogs - MS SharePoint http://blogs.msdn.com/sharepoint/
  17. 17. Wikis = easy-to-edit webpages
  18. 18. Wikis - simple databases
  19. 19. Behind the scenes: discussion, debate
  20. 20. Behind the scenes: full revision history; ability to revert
  21. 21. Behind the scenes: all authors & their changes tracked
  22. 22. Wiki Platforms ...inside the Enterprise• Confluence• TikiWiki• Media Wiki• MS SharePoint• ThoughtFarmer• ...and many more!
  23. 23. • sharing information that changes frequently• enabling everyone to post• collaboration among team members• building consensus• coordinating activities (esp. administrative)
  24. 24. Reduces email, lostnotes, files & decisions
  25. 25. Podcasts = internal audio/videocommunication channel
  26. 26. Podcast - connecting the sales forceAltana Pharma - Ron’s Podcast (at 9:34 - courtesy iStudio Insight Podcast)
  27. 27. Video = capture talks, events,training, organizational culture
  28. 28. Video - internal communicationsChad Boeninger’s video http://libraryvoice.blip.tv/
  29. 29. Video - Professional Development http://www.mpha.mb.ca/videodvds.htm
  30. 30. Screencasts =training tutorials, skills development
  31. 31. Screencasts: skills development http://library.queensu.ca/help/guides
  32. 32. Screencasts: Camtasia http://www.techsmith.com/camtasia.asp
  33. 33. Screencasts: Adobe Captivate http://www.adobe.com/products/captivate/
  34. 34. social intranets
  35. 35. Social networks: ThoughtFarmer
  36. 36. Social networks: ThoughtFarmer internal groups direct reports
  37. 37. Social networks: ThoughtFarmer documents created favourite documents
  38. 38. Social networks: ThoughtFarmer recent contributions to the intranet
  39. 39. Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010
  40. 40. Booz Allen’s HelloSource: “MindTouch says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” Mark Fidelman, MindTouch blog, May 18, 2010
  41. 41. Here We Go! RSS feeds
  42. 42. XML codeSource: http://www.w3schools.com/XML/ xml_examples.asp
  43. 43. Find the feed - e.g. http://www.legalpubs.ca/
  44. 44. Find the feed - e.g. http://www.legalpubs.ca/
  45. 45. Add to feed reader or copy the feed URL
  46. 46. Other RSS feed sources• blogs• news sources• publication websites• subscription services - search results• Google News search results• Twitter feeds
  47. 47. Google News search - RSS at bottom of page
  48. 48. No feed available? Create one -Dapper http://www.dapper.net/open/
  49. 49. Google Reader
  50. 50. Organize RSS feeds in Google Reader & tag items
  51. 51. Under “Manage Subscriptions” > “Folders and Tags” - click on “private” for tag Banking
  52. 52. Sharing options - public page, email or add clip (widget) to your web pages
  53. 53. Sharing page - “Banking” - dedicated URL & feed
  54. 54. Yahoo! Pipes
  55. 55. Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  56. 56. Fetch RSS FeedsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  57. 57. Sort feeds by dateYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  58. 58. Show only 20 resultsYahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  59. 59. final output (RSS feed)Yahoo! Pipes - http://pipes.yahoo.com - simple sample feed aggregation
  60. 60. Running the results inside Yahoo! Pipes
  61. 61. Various options for using the results
  62. 62. • pull together feeds• filter results• create a custom search• make results available by email
  63. 63. Widgets
  64. 64. Yahoo! Pipes - use one of their badges
  65. 65. Customize your widget
  66. 66. Customizing - test different settings
  67. 67. Ask for embed code (HTML code)
  68. 68. Add the widget HTML code to a page
  69. 69. Grab code & feed info through widgets e.g. JD Supra widget
  70. 70. e.g. Mag.ma - feed of favourite videos
  71. 71. Why not...
  72. 72. ...Create your own current awareness dashboard
  73. 73. ...Create subject-specific pages with feeds
  74. 74. Why?Photo: ddrccl http://www.sxc.hu/photo/1172789
  75. 75. Tie Back to YourStrategies & Goals
  76. 76. Marketing/ Communications• communicating from the top down• getting staff on board• keeping a wide-spread sales force on message
  77. 77. Human Resources• recruiting• employee on-boarding• training• employee work satisfaction• retention
  78. 78. Library & Research• current awareness• aggregation of resources• shared work/research space
  79. 79. Professional Development • peer-to-peer support • connecting with colleagues, experts, mentors • attending seminars in different times, places (webinars, livestreaming) • learning on demand
  80. 80. Knowledge Management• encourage culture of sharing, collaboration• retaining content/knowledge• avoiding corporate knowledge locked away in email• sharing knowledge for succession purposes
  81. 81. Enterprise-wide• intranet platform• develop policy collaboratively• engaging everyone
  82. 82. what are y!r concerns?
  83. 83. Some Concerns• resources available • languages• privacy • security• accessibility • culture• records management • change management
  84. 84. http://www.socialsignal.com/cartoon used under Creative Commons
  85. 85. Getting Started
  86. 86. Start simple& build onsuccess
  87. 87. Fail early, fail often (safe fail)
  88. 88. Will your group culture support it?
  89. 89. gapingvoid.com Choose appropriate tools
  90. 90. Start with a pilot project
  91. 91. Choose appropriate platform
  92. 92. Determine requirements hosted or on your own server? in the cloud or inside the firewall? history of changes needed? authority levels for individual pages? WYSIWYG editor?
  93. 93. selection - wikimatrix.org
  94. 94. wiki choice wizard
  95. 95. wiki choice wizard
  96. 96. wizard - feature comparison
  97. 97. Architecture,layout, design
  98. 98. Avoid“empty disco” syndrome
  99. 99. Content - create,prepare, migrate
  100. 100. Governance: designate a gardener
  101. 101. Create a sharing culture
  102. 102. Questions?
  103. 103. Selected Resources (1/2) • “Implementing Enterprise 2.0 at Booz Allen: The Series,” by Bill Ives, Portals and KM blog, January 20, 2010. http://billives.typepad.com/portals_and_km/2010/01/implementing- enterprise-20-at-booz-allen-the-series.html • Judith Lamont, “Managing the Web 2.0 Life Cycle,” KM World Magazine, July/August 2009, Vol. 18, Issue 7. http://www.kmworld.com/Articles/ReadArticle.aspx?ArticleID=54976 • “MindTouch Says Hello to Booz Allen’s Next Generation Enterprise 2.0 Intranet,” by Mark Fidelman, Mindtouch blog, May 18, 2010 http://www.mindtouch.com/blog/2010/05/18/mindtouch-says-hello-to- booz-allens-next-generation-enterprise-2-0-intranet-2/ • “Navigating the Enterprise 2.0 Highway,” by Heather Colman, LLRX, May 26, 2009. http://www.llrx.com/features/enterprisehighway.htm
  104. 104. Selected Resources (2/2) • The Social Intranet, by Oscar Berg, Acando Consulting, http://www.slideshare.net/marknadsstod/the-social-intranet • Social Media Survey 2010, Optix Solutions http://www.optixsolutions.co.uk/social-media-survey-2010/ • “Walton Smith [of Booz Allen] speaks about using social media to change communication norms in the Workplace,” World News http://wn.com/walton_smith_speaks_about_using_social_media_to_change_communication_norms_in_the_workplace • Wiki Patterns by Stewart Mader (book and website) http:// www.wikipatterns.com • WikiMatrix http://www.wikimatrix.org/ • Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
  105. 105. Effective Blogging for Librariesby Connie CrosbyThe Tech Set series,Neal-Schuman PublishingMarch 2010http://www.neal-schuman.com/bdetail.php?isbn=9781555707132
  106. 106. Thank you! Connie CrosbyCrosby Group Consulting http://crosbygroup.ca connie@crosbygroup.ca 416-919-6719 @conniecrosby
  107. 107. Image Credits• “Web 2.0 - MediaWiki” by M. Gifford - Flickr - used under Creative Commons - http://www.flickr.com/photos/mgifford/2985624260/• “Tools” by Batega - Flickr - used under Creative Commons - http://www.flickr.com/photos/batega/1596898776/• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons http://www.socialsignal.com/cartoon• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons - http://www.flickr.com/photos/shareski/3368192995/• Image of business woman used under standard stock.xchng license http://www.sxc.hu• “goal” by D’Arcy Norman - Flickr - used under Creative Commons - http://www.flickr.com/photos/dnorman/3210880223/• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons - http://www.flickr.com/photos/jakecaptive/15792280/• The Web 2.0 thing (cartoon) - Hugh McLeod - gapingvoid.com
  108. 108. Image Credits• “Lespace internet du musée de la Communication (Berlin)” by dalbera - Flickr - used under Creative Commons http://www.flickr.com/photos/dalbera/2738451853• “Emerging Beauty” by timsamoff on Flickr - used under Creative Commons - http://www.flickr.com/photos/timsamoff/106779233/• “Simplicity” by subodev - Flickr - used under Creative Commons http://www.flickr.com/photos/suvodeb/3188700716/• “The rave” by leocub - used under standard stock.xchng license - http://www.sxc.hu/photo/772418• “.|Unique|.” by clix http://www.sxc.hu/photo/923718 - used under stock.xchng standard licensing• “Dr. Dirt in his garden” by Natalie Maynor - Flickr - used under Creative Commons http://www.flickr.com/photos/nataliemaynor/446709701/• Image of Connie Crosby - all rights reserved, Rannie Turingan. Used with permission http://www.flickr.com/photos/photojunkie/4378782274

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