If you are leasing your site . . . It should be around the cost of a fully loaded Jetta.
NOT an m.mywebsite
This goes for gavels
Scales of justice
And greek columns
And your voicemail - - - recorded by an assistant that says “Attorney Axelrod is not available right now.”
Prospects
Moz.com/local/search
Make sure it matches your website
Mobile issues around speed.
Vomiting content
Paying less than $25 per post
Blog content rarely converts.
What do we want people to do on our website?
Bounce rate is something that SEOs who aren’t in legal talk about b/c it is relevant to much of the market.
Sticky sites
Personalized search
Long tail
Changes
SEO
Paid Channels
SEO should be slow and up and to the right.
$100 ad spend at $2 dollar per click. That’s 50 visitors.
Say 10% call you – that’s 5 phone calls.
Say a close rate of 20% - that’s 1 client for $100.
Backend the math on this . . . . I wrote a blog post called “The True Cost of Yelp”
Rephrase this: if I can get even one client, I’ll have lost _______
Caveat - it CAN work for linkbuilding.
Google Yelp and Avvo
84% of consumers consider online reviews credible
Only 8% of Avvo surveyed prospects indicated they thought it was weird to be asked to review a lawyer online.
Avvo Study: the number one hiring factor for hiring an attorney was responsiveness. 92% of those surveyed rated it as “very important”
After 5 minutes, your conversion rate drops by 22 times.
If you did this you would NEVER need to talk to people like me, let alone spend any money with my shady industry.
Mystery Shop Yourself.
Hire Ryan!
92% of Avvo surveys said responsiveness was “very important”