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La méthode de personas

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Présentation de la méthode des personas

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La méthode de personas

  1. 1. La Méthode des Personas
  2. 2. Geneviève 42 ans – Mariée – 2 Enfants Secrétaire de direction Besoins  Saisir des factures simplement  Savoir si le client a payé ou pas Problèmes  Peu de connaissance en informatique  Faire un reporting à son patron toutes les semaines  Etre capable de relancer en 1 clic Attentes  Une application simple  Partager l’information avec Marie à la compta Passions  La course à pied
  3. 3. La méthode des Personas Personnifier votre client type Penser à lui pour vos pubs, marketing, ventes… Rester en contact avec le terrain
  4. 4. A quoi ressemble votre client type ?

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