Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.

Checkliste salon - Exemple 3

3 149 vues

Publié le

Checkliste salon - Exemple 3

Publié dans : Business
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

Checkliste salon - Exemple 3

  1. 1. Welcome to EXHIBITOR magazine’s Trade Show Planning Guide. These handy work sheets were designed with input from veteran exhibit managers to help you organize the details of your show-planning activities, from setting objectives to budgeting and measuring results. HL@:BI=IE:;8K8 Show name: ______________________________________________________________________________________________________________________________________ Show Web site: ____________________________________________________________________________________________________________________________________ User name: _______________________________________________________ Password: ___________________________________________________________ Show producer: ___________________________________________________________________________________________________________________________________ Account number: _________________________________________________________________________________________________________________________ Contact name: ___________________________________________________________________________________________________________________________ Address: __________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________ Phone: ____________________________________________________________________________________________________________________________________ Fax: _______________________________________________________________________________________________________________________________________ E-mail: ____________________________________________________________________________________________________________________________________ Show location: ____________________________________________________________________________________________________________________________________ City: ______________________________________________________________ State:________________________________________________________________ Hall/Hotel: ________________________________________________________________________________________________________________________________ Booth number(s): _______________________________________________ Booth size: _________________________________________________________ Show dates: _____________________________________________________________________________________________________________________________ Exhibit hours: ___________________________________________________________________________________________________________________________ Setup dates/times: ______________________________________________________________________________________________________________________ Dismantle dates/times: _________________________________________________________________________________________________________________ Number of meeting rooms: ____________________________________ Meeting room locations: _________________________________________ Show-appointed/general services contractor: _________________________________________________________________________________________________ Contact name: ___________________________________________________________________________________________________________________________ Address: __________________________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________ Phone: ____________________________________________________________ Fax: _________________________________________________________________ E-mail: ____________________________________________________________ ©2008 EXHIBITOR MAGAZINE EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE *
  2. 2. J?FN;8K8 Prior year Anticipated Number of attendees: _____________________________ _____________________________ Number of exhibitors: _____________________________ _____________________________ Exhibit-hall admission: Admission price: Per day Per show General public Public $ _____________________________ _____________________________ Trade only Trade $ _____________________________ _____________________________ Restricted to members Member $ _____________________________ _____________________________ Conference pass $ _____________________________ _____________________________ Exhibits only $ _____________________________ _____________________________ Audience profile/demographics: 1. ________________________________________________________________________________ 2. ________________________________________________________________________________ 3. ________________________________________________________________________________ Guest passes available: Yes No K`g1:fdgk`k`m`e]fidXk`fe`j XmX`cXYc]ifdpfliXZZflekoZlk`m n`k_j_fndXeX^dek%?fij_ZXe kccpfln_`Z_Zfdgk`kfijXio_`Y`k`e^ Xe[k_`i_XcccfZXk`feXe[Yffk_j`q% Participation by competitors: Company 1: _______________________________________________________________________________________________________________________________________ Prior year Anticipated Booth size: ____________________________________________________ _____________________________________________________ Booth location: ____________________________________________________ _____________________________________________________ Key products displayed: ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ Key messages/promotions: ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ Strengths/weaknesses: ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ Company 2: _______________________________________________________________________________________________________________________________________ Prior year Anticipated Booth size: ____________________________________________________ _____________________________________________________ Booth location: ____________________________________________________ _____________________________________________________ Key products displayed: ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ Key messages/promotions: ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ Strengths/weaknesses: ____________________________________________________ _____________________________________________________ ____________________________________________________ _____________________________________________________ + EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ©2008 EXHIBITOR MAGAZINE
  3. 3. J?FNGC8E Why is our company exhibiting at this show? ______________________________________________________________________________________________________ Exhibit theme/focus: _______________________________________________________________________________________________________________________________ Product lines/categories to be displayed: _________________________________________________________________________________________________________ Target audience: ___________________________________________________________________________________________________________________________________ Size of target audience: ____________________________________________________________________________________________________________________________ How does the show fit with our company’s overall marketing strategies? _________________________________________________________________________ How does the show fit with our company’s sales targets/goals? __________________________________________________________________________________ How does the show fit with our company’s marketing objectives? ________________________________________________________________________________ Internal show coordination team: __________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ J?FNF9A:K@MJ K`g1FYaZk`mjdljkYiXc`jk`Z#jgZ`ÔZ#Xe[hlXek`ÔXYc% Objective Tactics for Accomplishing Measurement Techniques ©2008 EXHIBITOR MAGAZINE EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ,
  4. 4. GI$J?FNCF@JK@:J Booth contract submitted (date): ________________________________________ Booth number(s) assigned: ______________________________________ Exhibitor manual received (date): _______________________________________ Booth dimensions: ________________________________________________ Space cost: _______________________________________________________________ Cost: Space only Package Deposit $ _________________________ due: __________________________ amount paid: $ ______________ date paid: ____________________ Remaining balance $ _________________________ due: __________________________ amount paid: $ ______________ date paid: ____________________ $ _________________________ due: __________________________ amount paid: $ ______________ date paid: ____________________ Booth location: ____________________________________________________________________________________________________________________________________ Exhibit area obstructions/limitations (if applicable): __________________________________________________________________________________________ Ceiling height/maximum overhead clearance: _________________________________________________________________________________________ Maximum floor loading: __________________________________________________________________________________________________________________ Freight-elevator dimensions/capacity (lbs.): ___________________________________________ Columns/ducts: _____________________________ Other obstructions: _______________________________________________________________________________________________________________________ Exhibit restrictions: ______________________________________________________________________________________________________________________________ Maximum height of back wall: ___________________________________ Maximum height of equipment: ___________________________________ Applicable fire regulations: ______________________________________________________________________________________________________________ Hanging-sign restrictions: ________________________________________________________________________________________________________________ Booth equipment/services (record date ordered): Furniture DATE Chairs ___________________ Desks ___________________ Tables ___________________ Wastebaskets ___________________ Sofas ___________________ Other ___________________ Shipping Booth ___________________ Giveaways/literature ___________________ Products/equipment ___________________ Computers/AV ___________________ Other ___________________ Show services DATE Accessible storage ___________________ Carpet ___________________ Catering ___________________ Cleaning ___________________ Compressed air ___________________ Drains ___________________ Electrical ___________________ Electrician ___________________ Floral ___________________ Forklift ___________________ Gas ___________________ Hosts ___________________ DATE ID ___________________ Internet ___________________ Lead retrieval ___________________ Lighting ___________________ Material handling ___________________ Photography ___________________ Rigging ___________________ Running water ___________________ Security ___________________ Signs ___________________ Telephone ___________________ Other ___________________ Co-op arrangements with other exhibitors (signage, equipment, etc.): _____________________________________________________________________ Meeting room reserved: __________________________________________________________________________________________________________________________ Hospitality suite reserved: _______________________________________________________________________________________________________________________ Dates: _____________________________________________________________ Location: ___________________________________________________________ Advance registration: Guest passes: (Make a separate list of names.) Date ordered: ____________________ Qty: _________________________ Shipping addresses: _____________________________________________________________________________________________________________________ Exhibitor badges: (Make a separate list of names.) Date ordered: ____________________ Qty: _________________________ Number of badges provided free with booth space: ____________________________________________________________________________________ Hotel reservations: 1. Hotel name: ____________________________________________________ Date reservation made: ____________________________________________ Phone: ____________________________________________________________ Cancellation penalty date: _________________________________________ Contact: __________________________________________________________ E-mail: ______________________________________________________________ 2. Hotel name: ____________________________________________________ Date reservation made: ____________________________________________ Phone: ____________________________________________________________ Cancellation penalty date: _________________________________________ Contact: __________________________________________________________ E-mail: ______________________________________________________________ - EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ©2008 EXHIBITOR MAGAZINE
  5. 5. O?@9@KGC8EE@EGIG8I8K@FE Use existing exhibit: __________________________________________________ Necessary alterations (such as graphics): ______________________ Stored at: _________________________________________________________ __________________________________________________________________ Refurbishing necessary: Yes No __________________________________________________________________ Construct new booth: Exhibit builder selected: _________________________________________________________________________________________________________________ Account manager: _____________________________________________________________________ Phone: ______________________________________ Final design approved date: __________ Pre-show setup/inspection date: _________ E-mail: ______________________________________ Rent booth properties: Supplier: _________________________________________________________________________________________________________________________________ Contact: ________________________________________________________________________________ Phone: ______________________________________ Final design approved date: __________ Pre-show setup/inspection date: _________ E-mail: ______________________________________ Booth theme: ______________________________________________________________________________________________________________________________________ Product displays: Products to be highlighted: ______________________________________________________________________________________________________________ Other products to be displayed: _________________________________________________________________________________________________________ Live presentations/demos: Supplier: _____________________________________________ Internal External Phone: ______________________________________ Contact: ________________________________________________________________________________ E-mail: ______________________________________ Script(s) approved (date): __________________ Audiovisual presentations: Type: ______________________________________________________________________________________________________________________________________ Supplier: _____________________________________________ Internal External Phone: ______________________________________ Contact: ________________________________________________________________________________ E-mail: ______________________________________ Graphics: Supplier: _________________________________________________________ E-mail: ______________________________________________________________ Producer: Internal Exhibit house Graphics producer Ad agency Contact: ________________________________________________________________________________ Phone: ______________________________________ Final copy/art approved: ___________________ Date due: __________________________________________ JK8== Total exhibit hours: _________________________________________________________ Number of staffers needed for booth: ______________________________ Special booth attire: _______________________________________________________________________ Number of staffers needed for hospitality event: _________________________________________ K`g18jXilcf]k_ldY#pfl Special hospitality-event attire: ___________________________________________________________ e[knfYffk_jkX]]ijgi('' Temporary personnel needed: Yes No jhlXi]kf]fgeYffk_jgXZ% Pre-show training (date, location): ________________________________________________________ Walk through (date, time): _________________________________________________________________________________________________________________________ Trainer: ___________________________________________________________________ Booth-staff schedule created: _____________________________________ ©2008 EXHIBITOR MAGAZINE EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE .
  6. 6. GIFDFK@FEGL9C@:@KP Pre- and at-show promotions: List rental from show management (date available): ____________________________________________________________________________________ Internal memos/sales letters: _____________________________________________________________________________________________________________ Hospitality: ________________________________________________________________________________________________________________________________ Direct mail: _______________________________________________________________________________________________________________________________ E-mail campaign: ________________________________________________________________________________________________________________________ Tickets for entertainment: ________________________________________________________________________________________________________________ PR information to show management: ___________________________________________________________________________________________________ Web page: ________________________________________________________________________________________________________________________________ Advertising schedules for: Key industry publications: _________________________________________________________________________________________________________ Show dailies: ______________________________________________________________________________________________________________________ Show directory: ____________________________________________________________________________________________________________________ Press releases to key industry publications: ______________________________________________________________________________________________ 1. ___________________________________________________________ Contact: ____________________________________________________________ 2. ___________________________________________________________ Contact: ____________________________________________________________ 3. ___________________________________________________________ Contact: ____________________________________________________________ 4. ___________________________________________________________ Contact: ____________________________________________________________ 5. ___________________________________________________________ Contact: ____________________________________________________________ Banners/signs: Airport: _____________________________________________________________________________________________________________________________ Show hall: __________________________________________________________________________________________________________________________ Taxicabs: ___________________________________________________________________________________________________________________________ Billboards: _________________________________________________________________________________________________________________________ Shuttle buses: ______________________________________________________________________________________________________________________ Other: ____________________________________________________________________________________________________________________________________ Booth promotions: Literature: ________________________________________________________________________________________________________________________________ General handout Selective handout Booth-reference only Giveaways: _______________________________________________________________________________________________________________________________ Booth photographer: _____________________________________________ Date scheduled: ____________________________________________________ Other: ____________________________________________________________________________________________________________________________________ Post-show promotions: Literature request/inquiry fulfillment: ____________________________________________________________________________________________________ Follow-up mailings/phone calls/e-mails: ________________________________________________________________________________________________ Internal promotion (company newsletter, memo, etc.): __________________________________________________________________________________ Other: ____________________________________________________________________________________________________________________________________ / EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ©2008 EXHIBITOR MAGAZINE
  7. 7. GI$J?FNJ?@GG@E9FFK?JKLG Advance-warehouse address: _____________________________________________________________________________________________________________________ Dates freight accepted: ___________________________________________________________ to ___________________________________________________________ Show-site address: _________________________________________________________________________________________________________________________________ Dates freight accepted: ___________________________________________________________ to ___________________________________________________________ Target date/time: ___________________________________________ Times freight accepted: ___________________________________________________________ Off-target penalty: __________________________________________________________________________________________________________________________________ Carrier name: ______________________________________________________________________________________________________________________________________ Carrier address: ____________________________________________________________________________________________________________________________________ Carrier phone number: ____________________________________________________ E-mail: ________________________________________________________________ 24-hour contact: ___________________________________________________________________________________________________________________________________ Official material-handling company: ______________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Scheduled setup dates: _______________________________________________________Times: ______ to _________ Overtime: Yes No Inbound shipping data: Exhibit Products/Equipment Literature/Giveaways Shipping date: _____________________________ _____________________________ _____________________________ Shipped from: _____________________________ _____________________________ _____________________________ Carrier: _____________________________ _____________________________ _____________________________ Carrier type: _____________________________ _____________________________ _____________________________ Tracking number: _____________________________ _____________________________ _____________________________ Number of pieces: _____________________________ _____________________________ _____________________________ Bill of lading/airbill number: _____________________________ _____________________________ _____________________________ Delivery date/time: _____________________________ _____________________________ _____________________________ Additional insurance: _____________________________ _____________________________ _____________________________ 9FFK?JKLG Exhibit setup handled by: Company personnel: __________________________________________________________________________________________________________________ Official/show-appointed ID contractor: _____________________________________________________________________________________________ Contact: ____________________________________________________ Phone number: _____________________________________________________ E-mail: _____________________________________________________ Exhibitor-appointed ID contractor (EAC): Contact: ____________________________________________________ Phone number: _____________________________________________________ E-mail: _____________________________________________________ Exhibit insurance confirmed (date): _____________________________________________________________________________________________________________ Proof of insurance sent to show management (date): _________________________________________________________________________________________ EAC appointment form due date: _______________________________________________________________________________________________________________ ©2008 EXHIBITOR MAGAZINE EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE 0
  8. 8. 9FFK?;@JD8EKC Booth dismantling handled by: _________________________________________________________________________________________________________________ Supervisor: ________________________________________________________________________________________________________________________________________ Scheduled dismantle dates: ________________________________________________Times: ______ to _________ Overtime: Yes No GFJK$J?FNJ?@GG@E Supervised by: ____________________________________________________________________________________________________________________________________ Date/time freight will be forced: _________________________________________________________________________________________________________________ Complete return shipping address: _____________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Carrier name: _____________________________________________________________________________________________________________________________________ Carrier address: __________________________________________________________________________________________________________________________________ Carrier phone number: __________________________________________________ E-mail: _____________________________________________________________ Carrier contact: ___________________________________________________________________________________________________________________________________ Tracking number: _________________________________________________________________________________________________________________________________ Return shipping data: Booth Products/Equipment Literature/Giveaways Shipping date: _____________________________ _____________________________ _____________________________ Shipped to: _____________________________ _____________________________ _____________________________ Carrier type: _____________________________ _____________________________ _____________________________ Number of pieces: _____________________________ _____________________________ _____________________________ Waybill/bill of lading number: _____________________________ _____________________________ _____________________________ Delivery date: _____________________________ _____________________________ _____________________________ Additional insurance: _____________________________ _____________________________ _____________________________ (' EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ©2008 EXHIBITOR MAGAZINE
  9. 9. O?@9@KIJLCKJ Results: Number of booth visitors: ________________________________________________________________________________________________________________ Number of qualified leads: _______________________________________________________________________________________________________________ Orders/sales: _____________________________________________________________________________________________________________________________ Cost-per-visitor reached (show cost/number of booth visitors): _________________________________________________________________________ Total trade show attendance: ____________________________________________________________________________________________________________ Media coverage: _________________________________________________________________________________________________________________________ Evaluation of staff performance: ________________________________________________________________________________________________________________ ___________________________________________________________________________________________________________________________________________ Staff feedback: Quality of show/booth attendance as related to objectives: _____________________________________________________________________________ Quantity of attendee traffic: ______________________________________________________________________________________________________________ Reaction to exhibit/graphics: ____________________________________________________________________________________________________________ Reaction to booth location: ______________________________________________________________________________________________________________ Recommendations: _______________________________________________________________________________________________________________________ Competitive analysis: Total number of exhibitors: _______________________________ Number of direct competitors: ___________________________ K`g1:iXkXjgXiXkj_kn`k_ijlckjf] Zfdgk`k`mXeXcpj`j%@eZcl[k_]fccfn`e^ `e]fidXk`fe1ZfdgXepeXd#Yffk_j`q#Yffk_ cfZXk`fe#bpgif[lZkj[`jgcXp[#bpgifdf$ k`fejdjjX^j#Xe[jkie^k_jnXbejjj% Analysis of return on objectives: (Refer to Show Objectives on p. 5.) Objective 1: ________________________________________________________________________________________________________________________________________ Methods of measurement: _________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Results: _____________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Objective 2: ________________________________________________________________________________________________________________________________________ Methods of measurement: _________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Results: _____________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Objective 3: ________________________________________________________________________________________________________________________________________ Methods of measurement: _________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ Results: _____________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________ ©2008 EXHIBITOR MAGAZINE EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ((
  10. 10. 9L;K@E Budget item Pre-show Actual cost Invoice paid Variance Notes estimate date SPACE RENTAL Booth space ____________ ____________ ____________ ____________ Meeting-room space ____________ ____________ ____________ ____________ Deposits ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ EXHIBIT STRUCTURE Design ____________ ____________ ____________ ____________ Building/refurbishing ____________ ____________ ____________ ____________ Tool-box supplies ____________ ____________ ____________ ____________ Graphics design/production ____________ ____________ ____________ ____________ Drayage outbound ____________ ____________ ____________ ____________ Drayage inbound ____________ ____________ ____________ ____________ Tax on materials ____________ ____________ ____________ ____________ Storage (prorated) ____________ ____________ ____________ ____________ Insurance (prorated) ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ SHIPPING Ground transport to show ____________ ____________ ____________ ____________ Ground transport from show ____________ ____________ ____________ ____________ Air/sea freight to show ____________ ____________ ____________ ____________ Air/sea freight from show ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ ON-SITE SERVICES Audiovisual ____________ ____________ ____________ ____________ Carpet rental ____________ ____________ ____________ ____________ Cleaning ____________ ____________ ____________ ____________ Computer-equipment rental ____________ ____________ ____________ ____________ Custom signage ____________ ____________ ____________ ____________ Drayage ____________ ____________ ____________ ____________ Electrical ____________ ____________ ____________ ____________ Exhibitor badges ____________ ____________ ____________ ____________ Floral rental ____________ ____________ ____________ ____________ Furniture rental ____________ ____________ ____________ ____________ Setup/dismantle labor ____________ ____________ ____________ ____________ Lead-gathering system ____________ ____________ ____________ ____________ Photography ____________ ____________ ____________ ____________ Plumbing/compressed air ____________ ____________ ____________ ____________ Riggers ____________ ____________ ____________ ____________ Security ____________ ____________ ____________ ____________ () EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ©2008 EXHIBITOR MAGAZINE
  11. 11. Budget item Pre-show Actual cost Invoice paid Variance Notes estimate date Telephone ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ PROMOTION Advertising ____________ ____________ ____________ ____________ Customer hospitality ____________ ____________ ____________ ____________ Direct mail ____________ ____________ ____________ ____________ Kiosk space ____________ ____________ ____________ ____________ Incentives/premiums ____________ ____________ ____________ ____________ Literature ____________ ____________ ____________ ____________ Mailing-list rental ____________ ____________ ____________ ____________ Presentation (production costs) ____________ ____________ ____________ ____________ Presenter/talent ____________ ____________ ____________ ____________ Press kits/materials ____________ ____________ ____________ ____________ Press conference/reception ____________ ____________ ____________ ____________ Sponsorships ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ PERSONNEL EXPENSES Salaries ____________ ____________ ____________ ____________ Staff training ____________ ____________ ____________ ____________ Pre-show dinner ____________ ____________ ____________ ____________ Special attire for booth staffers ____________ ____________ ____________ ____________ Transportation ____________ ____________ ____________ ____________ Hotel ____________ ____________ ____________ ____________ Food/entertainment ____________ ____________ ____________ ____________ Temporary personnel ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ LEAD GATHERING/FULFILLMENT Printing lead forms ____________ ____________ ____________ ____________ Printing cover letter ____________ ____________ ____________ ____________ On-site equipment rental ____________ ____________ ____________ ____________ Postage ____________ ____________ ____________ ____________ Labor ____________ ____________ ____________ ____________ Other ____________ ____________ ____________ ____________ SUBTOTAL $ $ $ MISCELLANEOUS (add 10 percent) ____________ ____________ ____________ ____________ GRAND TOTAL $ $ $ ©2008 EXHIBITOR MAGAZINE EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE (*
  12. 12. O?@9@KK@DK89C PRE-SHOW Scheduled date Date completed Select booth space _________________________ __________________________ Determine exhibit objectives _________________________ __________________________ Set show budget _________________________ __________________________ Set exhibit-design goals _________________________ __________________________ Set exhibit budget _________________________ __________________________ Evaluate promotion opportunities _________________________ __________________________ Select exhibit designer/builder _________________________ __________________________ Select display products _________________________ __________________________ Plan promotion strategy _________________________ __________________________ Select transportation/ID companies _________________________ __________________________ Finalize exhibit design _________________________ __________________________ Plan direct-mail promotion _________________________ __________________________ Review exhibitor service kit _________________________ __________________________ Select booth staffers _________________________ __________________________ Reserve hotel rooms _________________________ __________________________ Finalize lead-fulfillment plan _________________________ __________________________ Finalize lead follow-up mailings _________________________ __________________________ Order show services _________________________ __________________________ Implement promotion strategy _________________________ __________________________ Order badges _________________________ __________________________ Notify show management if using exhibitor-appointed contractor _________________________ __________________________ Preview new exhibit _________________________ __________________________ Plan exhibit setup/dismantle _________________________ __________________________ Finalize availability of display products/literature _________________________ __________________________ Send direct-mail promotion _________________________ __________________________ Plan pre-show staff-training session _________________________ __________________________ Preview portable display _________________________ __________________________ Finalize graphics copy/art _________________________ __________________________ Finalize shipping information _________________________ __________________________ __________________________________________ _________________________ __________________________ __________________________________________ _________________________ __________________________ POST-SHOW Fulfill show inquires/requests _________________________ __________________________ Write thank-you notes to booth staffers, vendors _________________________ __________________________ Audit invoices/finalize show budget _________________________ __________________________ Measure/analyze results _________________________ __________________________ __________________________________________ _________________________ __________________________ __________________________________________ _________________________ __________________________ K`g1@]pflgcXekfljo_`Y`kfi$Xggf`ek[ZfekiXZkfij8:j #YjlikfZ_Zbk_o_`Y`kfi jim`ZdXelXc]fik_[X[c`e]fiefk`]p`e^j_fndXeX^dek%Dfjkj_fnjihl`iXkcXjk *'[XpjX[mXeZefk`Z#Ylkjfdihl`iXjdlZ_Xj0'[Xpj%Bg`ed`e[k_Xk`]pfld`jj k_[X[c`e#k_afYXlkfdXk`ZXccp^fjkfk_j_fn$Xggf`ek[ZfekiXZkfi% (+ EXHIBITOR MAGAZINE’S TRADE SHOW PLANNING GUIDE ©2008 EXHIBITOR MAGAZINE

×