Amazon has a strict style guide for content published on Amazon product pages. Brands that don't follow the rules might find their product pages rejected by Amazon. In this guide, content26 breaks down the requirements for Amazon A+ and Premium A+ content.
11. text must meet Amazon’s style
and structure requirements
(You need to present the features
and benefits of your products
in a very particular wayo)
___
15. VC modules usually accommodate line breaks,
so in most modules, you can add your required
footnote at the end of the relevant paragraph.
16. The modules will let you paste a superscript
number in, but it will show up in your text
as a normal number. Using an asterisk is
your best bet for WYSIWYG text.
17. Special characters such as ® and ™ have
always been rejected by Amazon. This remains
true for both the templates and the Amazon
Build for You options.
18. When adding a product matrix,
you can include links…but only to
other products listed on Amazon.
24. CaveatsThe modules also make certain basics
of the Amazon A+ page optional, which
(we find) makes the product-detail page
far less effective at boosting
conversion and customer satisfaction
26. What’s in the Box?
This section was once standard in Amazon
A+pages. It tells customers what to
expect in their packages, but it is not
required in the modules.
27. (Which is too bad–it boosts customer
confidence in ordering, and a clear
explanation of what the customer will
be receiving reduce return rates.)
28. Bulleted
Product Highlights
Some modules have a paragraph that defaults
to bullets, referencing the once-standard
Product Highlights setion. This section is vital
because it gives people a quick idea of
your product’s top features. It’s good for
people who scan and for people doing a last
double-check of features before ordering.
30. Images need to be the right size, resolution,
and style. Amazon could reject your submitted
page if the images are too low-res or have too
much white space.
31. Image sizes can be tricky: it’s important
to fill all the space available in
module image slots (most of which
require a minimum of 300 x 300 pixels.)
32. Incorrectly sized images look weird.
Make sure to upload the proper
ratio given in the module of your
choice.
42. When you work with content26, we help
you choose the modules that best suit
your products and your available assets,
and we can maximize the modules to create
an A+ page that showcases your brand.
43. Still confused?Good news: content26 has been helping clients
get the most from Vendor Central’s A+ options
for over 10 years.
44. Learn more about enhanced content on our blog https://content26.com/
Visit our website https://content26.com/blog/
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