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C&M engagement map fan or follower

  • 1. Social Funnel - Fan vs Follower Web-Wide Impressions (Program Awareness) Community Acquisition Content + Engage Fan Follower Cost per Fan/Follow = Impressions Scale Cost per Engage Fans + Followers Content advocacy/engage: Content graze: = Community Reach Cost per Share • Comment / Share / Interact • Watch / Read / Learn Call to Action Referral: Cost per Action • Promo acquisition • Lead acquisition • ecommerce acquisition • ...etc http://www.contentandmotion.co.uk