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Con en

25 NEED-T
MARKETI
STANDARD BANNER
ADS HAVE A 0.12%
CLICK-THROUGH RATE.
mam M  N 
 ILL GEN E
MOBILE BANNER

ADS HAVE A
IN 2016, DIGITAL VIDEO
AD SPEND WILL EXCEED
TV AD SPEND FOR

THE FIRST TIME.
ADBLOCKING GREW BY
41% YEAR OVER YEAR
IN THE PAST 12 MONTHS.
DATA-DRIVEN
MARKETING LED

TO REVENUE
INCREASES FOR
57% OF MARKETERS.
28% OF USERS SAID THEY
TRIED TO HIDE THEIR
ACTIVITIES FROM
ADVERTISERS,  SECOND
ONLY TO CRIMINALS.
DIGITAL MEDIA
CONSUMPTION
HAS INCREASED

IN THE U. S.
SINCE 2013.
BY 2018, CHAT APPS WILL
MAKE UP 75% OF MOBILE
MESSAGING TRAFFIC SHARE, 
BUT ONLY 2% OF REVENUE.
OSITIVE
ONLY 12% OF MARKETERS
BELIEVE THEY HAVE
"HIGH-PERFORMANCE"
CONTENT MARKETING
ENGINES.
WMJCE 
SQMTENT THAN THEY
 N 21%.
FOR EVERY 100,000 FOLLOWERS
ON FACEBOOK,  ONLY 130
PEOPLE WILL CLICK ON AN
ORGANIC POST.
FOR 60% OF MARKETERS, 
PAY-PER-CLICK ADS
WERE MORE EFFECTIVE
IN 2015 THAN IN 2014.
45% OF MARKETERS STILL

DON'T FORMALLY EVALUATE THEIR
ANALYTICS FOR QUALITY AND
ACCURACY OR,  EVEN WORSE,  DON'T
KNOW IF T...
1/ I I’7:171*7iVI_fF5.I“’.4N
ARE EFFECTIVE.
:7: 7% QF DߤP| LAV
ADS ARE NEVER
SEEN  HUMANS.
MARKETE BLOG
ARE 13X LIKELY
TO GE ROI.
FRAUDULENT BOTS
WASTED $11.6 BILLION
OF AD SPEND IN 2014.
. I  W I J: if» ENFJI ’ 
A3 IT

 PUSH A SALE.
TWO-THIRDS OF READERS

HAVE FELT DECEIVED UPON
REALIZING AN ARTICLE OR VIDEO
WAS SPONSORED BY A BRAND. 

I501’)
56% OF MA
PERSONALI
DRIVES HI

RS CLAIM
ONTENT
GAGEMENT.
APPLE'S s  MAKES
up 55%  MOBILE
BROWSI HARE.
78% OF MARKETERS
ARE SATISFIED WITH
FACEBOOK ADS.
MORE THAN 92% OF
MILLENNIALS REGUARLY

WATCH DIGITAL VIDEO.
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25 Need-to-Know Marketing Stats

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Publié le

25 stats—13 positive, 12 negative—that reflect the marketing world, including content marketing, social media, email newsletters, analytics, blogging, digital video, and more.

Keep these stats in mind when crafting your marketing strategy.

Publié dans : Marketing
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25 Need-to-Know Marketing Stats

  1. Con en 25 NEED-T MARKETI
  2. STANDARD BANNER ADS HAVE A 0.12% CLICK-THROUGH RATE.
  3. mam M N ILL GEN E
  4. MOBILE BANNER ADS HAVE A
  5. IN 2016, DIGITAL VIDEO AD SPEND WILL EXCEED TV AD SPEND FOR THE FIRST TIME.
  6. ADBLOCKING GREW BY 41% YEAR OVER YEAR IN THE PAST 12 MONTHS.
  7. DATA-DRIVEN MARKETING LED TO REVENUE INCREASES FOR 57% OF MARKETERS.
  8. 28% OF USERS SAID THEY TRIED TO HIDE THEIR ACTIVITIES FROM ADVERTISERS, SECOND ONLY TO CRIMINALS.
  9. DIGITAL MEDIA CONSUMPTION HAS INCREASED IN THE U. S. SINCE 2013.
  10. BY 2018, CHAT APPS WILL MAKE UP 75% OF MOBILE MESSAGING TRAFFIC SHARE, BUT ONLY 2% OF REVENUE.
  11. OSITIVE
  12. ONLY 12% OF MARKETERS BELIEVE THEY HAVE "HIGH-PERFORMANCE" CONTENT MARKETING ENGINES.
  13. WMJCE SQMTENT THAN THEY N 21%.
  14. FOR EVERY 100,000 FOLLOWERS ON FACEBOOK, ONLY 130 PEOPLE WILL CLICK ON AN ORGANIC POST.
  15. FOR 60% OF MARKETERS, PAY-PER-CLICK ADS WERE MORE EFFECTIVE IN 2015 THAN IN 2014.
  16. 45% OF MARKETERS STILL DON'T FORMALLY EVALUATE THEIR ANALYTICS FOR QUALITY AND ACCURACY OR, EVEN WORSE, DON'T KNOW IF THEY DO OR NOT.
  17. 1/ I I’7:171*7iVI_fF5.I“’.4N ARE EFFECTIVE.
  18. :7: 7% QF DߤP| LAV ADS ARE NEVER SEEN HUMANS.
  19. MARKETE BLOG ARE 13X LIKELY TO GE ROI.
  20. FRAUDULENT BOTS WASTED $11.6 BILLION OF AD SPEND IN 2014.
  21. . I W I J: if» ENFJI ’ A3 IT PUSH A SALE.
  22. TWO-THIRDS OF READERS HAVE FELT DECEIVED UPON REALIZING AN ARTICLE OR VIDEO WAS SPONSORED BY A BRAND. I501’)
  23. 56% OF MA PERSONALI DRIVES HI RS CLAIM ONTENT GAGEMENT.
  24. APPLE'S s MAKES up 55% MOBILE BROWSI HARE.
  25. 78% OF MARKETERS ARE SATISFIED WITH FACEBOOK ADS.
  26. MORE THAN 92% OF MILLENNIALS REGUARLY WATCH DIGITAL VIDEO.

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