Link building has always been the crux of any search engine optimization campaign. Kshitija Chavan, a SEO professional working with Convonix, has created an informative presentation on how link building has evolved dramatically over the years. She brings out the importance of discarding age-old linking techniques, & specially highlighted the fact that SEO experts need to move beyond traditional link building methods to ensure that they remain relevant in the search results. She has also identified some potential link avenues which bring not only SEO value, but are beneficial from a user’s perspective too.

1. NEW AGE LINK BUILDING WITH
PRESENTATIONS & IMAGES
By-
Kshitija Chavan
Asst. Project Manager
Search Engine Optimization

2. TRADITIONAL LINK BUILDING
Blogs Directory
Press Release Articles
Forums Blog Commenting
What more? What’s New?

3. POWER POINT PRESENTATIONS
 Effective and concise content
 Hold users attention
 No lengthy and boring text
 Provision to add images and graphical
data

4. PRESENTATION PLATFORMS
1. Slide Share
 World’s largest community for sharing ppts with 60
million monthly visitors
 Great source of inspiration to create ppts for your
own business
 Grow your professional network (get in contact with
similar people)
 Get a chance for content to go viral (get shared on
blogs, twitter, FB)

5. TIPS FOR OPTIMIZING WITH SLIDE SHARE
(BASIC)
 Provides link back from the account page
 Add location, business type
 Keyword in title
 Summary 3000 characters allowed
 Keywords in Tags
 Speaker notes
 Helps you create a professional profile
 Also allows link to social media platforms

6. ADVANCED
 Insert youtube videos within ppts
 SS also supports documents, PDFs and videos
 Embed slideshare widgets on your site

7. ADVANTAGES
 In 2011 SlideShare had a major makeover wherein
they ditched Adobe Flash Player and rebuilt the
entire site on HTML 5
 Spiders can read all text within slides
 SlideShare is viewable on every kind of mobile
device, from iPads to iPhones to Android devices
and beyond
 Website is now loads 30% faster

8. SOME RESULTS
 Gauge the popularity with number of views
 No. of Tweets and +1s

9. IMPROVEMENT KEYWORDS
Keywords 4/11/12 11/11/11
trade show promotional items 5 9
customized promotional products 6 10
custom promotional products 8 12
promotional clothing 9 10

10. OTHER PLATFORMS
 scribd.com
 slideboom.com
 authorstream.com
 myplick.com
 powershow.com
 slideserve.com
 calameo.com
 All these sites provide back links and are crawlable

11. IMAGE SHARING: FLICKR
 Online photo sharing and management application

12. HOW TO USE IT FOR SEO?
 Sign up and create a profile page for your brand
 Get a link back to your homepage
 Add tags to each of your image
 Add descriptions with links embedded in them
 Join related groups and connect with people from
the same industry

13. THANK YOU