My Socialtools is a social media analytics tool that allows brands to evaluate their performance and content strategies across platforms like Facebook, Twitter, YouTube, and Instagram. It provides insights through metrics like follower counts, engagement rates, and content interactions that help marketers identify high performing posting times and content. The tool also enables comparison of multiple brands to benchmark performance and see industry trends. Key features include custom dashboards, hourly/daily breakdowns, and easy export of findings.

1. Background
Effective content marketing can boost brand
awareness & increase engagement for a brand.
Well planned content is vital to both B2B & B2C
companies. With detailed & easy to use insights,
brands can improve their content strategies &
grab eyeballs on social media.
How do we use My Socialtools?
Socialtools is useful for brand managers and
agency account teams wherever brands have
accounts on Facebook, Twitter, YouTube or
Instagram. It can be used to show how any brand
is performing versus competitors and category
norms.
Compare Brands
We compare performance of other brands in the
same industry to determine a brand’s progress
on social media & incorporate a better content
strategy. MST provides an option to compare
metrics of 40 brands at once on all supported
platforms for better analysis.
MST Advantage
MST gives immense social insights to marketers
across various brands of the same industry.
Marketers use these insights to create campaign
and content strategy for greater impact.
What is My Socialtools?
Socialtools is a global app for Publicis Groupe companies and their clients. It
helps us evaluate the performance of a brand with the help of charts and also
create customized dashboards of charts, for single or competitive brand
evaluation.
Best Features
Social Platforms Supported – Facebook; Twitter; YouTube; Instagram
1. Rank Brands –It enables brand ranking based on the number of fans,
active users, frequency, likes, comments, shares, score, and Activation
rate to evaluate your brand’s performance with their competitors.
2. Search brands – Allows you to search brands based on categories &
macro categories ensuring easy segregation based on different
industries. For example, Category: Travel & Tourism & Macro category
like airlines or hotels etc.
3. Create custom dashboards –The tool enables one to create custom
dashboards for each of your brands & add required metrics of the brand
or its competitors to one specific dashboard allowing for easy
segregation of information.
PERSPECTIVE:
MySocialtools - Brand Evaluation

2. What differentiates MST from other tools?
MST gives a detailed over view of the brand
content on social media. Some of the metrics
give a breakdown of the account information on
an hourly & daily basis for all the platforms
supported. This helps to decide timings to post
updates to attract most traffic for that particular
account.
4. Easy to use interface - MST not only provides metrics for detailed
analysis, it increases efficiency by explaining every metric in each chart.
One can also add individual charts to dashboard &export them in
excel/power point.
Key Metrics for Reporting
Twitter –
1. Peak of User @mentions/hash tag: Breakdown on an hourly & daily basis
to enhance post timings based on certain themes& track hash tags used
by the brand during a contest.
2. Engagement rate trend
3. CM Tweets vs. Re Tweets: Ratio of tweets vs. re-tweets on an hourly &
daily basis will determine content that attracts more engagement.
YouTube –
1. Total views trend: use this metric to get a big picture of video
2. Likes/dislikes ratio trend: keep a track of response on your videos
3. Score trend: daily trend of channel score to help judge the quality
of interaction & engagement based on the community size.
Facebook –
1. Active Users: This chart can help judge the quality of
engagement on the brand page
2. Fans Duplication Across All Pages: We can use this metric to
target the audience on their interests for an ad campaign, as

3. well as during contests or new campaigns to receive more engagement
3. CM posts vs. fan comments: This metric will determine content that
attracts more engagement
Instagram –
1. Followers Duplication: We can use this metric to target the audience
on their interests for an ad campaign, as well as during contests or
new campaigns to receive more engagement
2. Score and Score Trend: We can use this metric to compare brands
based on their score. We can show the score trend of a brand
especially during contests