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A “Clicks & Mortar” Store                  Amber Blais                  Maria DeLaRosa                  Stephane Joachim  ...
An Overview of Staples      • 1st store opened in 1986• Largest office supply store globally    • 26 Countries – 2,281 Sto...
Online sales vs. in store sales3025                                    23.1          24.2          25.520           18.1  ...
Internet Sales Growth by Year              % of growth per year2010    4.12009                                     27.3 20...
Benefits of Offering Online Shopping•   Operational costs are lower•   Offer more variety in products•   Added convenience...
Drawbacks of Online Shopping•   Security issues•   Privacy issues•   Consumers still like “hands on” approach•   Consumers...
IN-STOREPROS:                 CONS: SALES AGENTS          POOR CUSTOMER SERVICE NO SHIPPING COSTS     UNAVAILABLE IN-STORE...
ON-LINEPros:               Cons:  Quick               No sales agents  Convenient          Can’t see product  No pressure ...
IS THE TRUSTEDCUSTOMER SERVICEREPRESENTATIVEMISSED WHENSHOPPING ON-LINE?
It is highly dependent on the   type of purchase that will            take place.
Staples has taken Advantage of the Tools        Available on the Internet  and Plans to Continue Using Different   Mediums...
26943 people “like” StaplesStaples has used Facebook to:• Promote new products• Offer customers an advanced  viewing of th...
Twitter is another social medium that              Staples uses to:               Answer questions from their            ...
Staples mobile application can be accessed byanyone who has an iPhoneUser FriendlyFeatures:Store Locator ButtonProduct Sea...
Staples’ Back to School television Commercial     is Contagious and can be Viewed on       Television in the month of Augu...
Staples presentation 2
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Staples presentation 2

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Staples presentation 2

  1. 1. A “Clicks & Mortar” Store Amber Blais Maria DeLaRosa Stephane Joachim Marnie Watson
  2. 2. An Overview of Staples • 1st store opened in 1986• Largest office supply store globally • 26 Countries – 2,281 Stores • Over 89,000 employees • That was Easy!
  3. 3. Online sales vs. in store sales3025 23.1 24.2 25.520 18.1 19.315 9.8 Annual Sales (1,000s) 10 4.9 5.6 7.7 14.3 5 Web Sales (1,000s) 0 2006 2007 2008 2009 2010 •Web sales equals 42% of all sales
  4. 4. Internet Sales Growth by Year % of growth per year2010 4.12009 27.3 2008 37.5 2007 14.3 2006 28.9
  5. 5. Benefits of Offering Online Shopping• Operational costs are lower• Offer more variety in products• Added convenience to consumers• Store is Open 24/7• Marketing directly to existing customers• Website is your sales force
  6. 6. Drawbacks of Online Shopping• Security issues• Privacy issues• Consumers still like “hands on” approach• Consumers can easily find deals elsewhere• Loyalty• Returns
  7. 7. IN-STOREPROS: CONS: SALES AGENTS POOR CUSTOMER SERVICE NO SHIPPING COSTS UNAVAILABLE IN-STORE NO WAITING INVENTORY PAYMENT METHODS HOURS OF OPERATION QUESTIONS ANSWERED
  8. 8. ON-LINEPros: Cons: Quick No sales agents Convenient Can’t see product No pressure Limited payment methods Deliveries Security
  9. 9. IS THE TRUSTEDCUSTOMER SERVICEREPRESENTATIVEMISSED WHENSHOPPING ON-LINE?
  10. 10. It is highly dependent on the type of purchase that will take place.
  11. 11. Staples has taken Advantage of the Tools Available on the Internet and Plans to Continue Using Different Mediums as they Become Available• FACEBOOK Staples has increased their• TWITTER use of Internet promotion 70% over the past 5 years• MOBILE APPLICATION• PROMOTION THROUGH OTHER WEB-SITES• YOU TUBE
  12. 12. 26943 people “like” StaplesStaples has used Facebook to:• Promote new products• Offer customers an advanced viewing of their flyer• Introduce contests• Offer simple business courses• Make customers aware of their contribution to the community
  13. 13. Twitter is another social medium that Staples uses to:  Answer questions from their customers  Promote new products  Promote their Facebook site  Display contest photos 4180  Recognize their affiliates“Followers”  Advertise workshops and courses that Staples provides to the customer
  14. 14. Staples mobile application can be accessed byanyone who has an iPhoneUser FriendlyFeatures:Store Locator ButtonProduct SearchFlyer
  15. 15. Staples’ Back to School television Commercial is Contagious and can be Viewed on Television in the month of August This video can also be viewed at anytime on the You Tube Web-Site http://www.youtube.com/watch?v=fwcYbo7pjto

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