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5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17

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We all have a social media voice. Learn how to use yours for good. The National State Teachers of the Year will be learning and talking about how to have social media success.

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5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17

  1. 1. 5 Ways to Find Your Voice, Share Your Passion, and Build a Platform @coolcatteacher Coolcatteacher.com/nnstoy Fill out your social media inventory as you enter.
  2. 2. Outline of Today’s Presentation Finding your voice! – 5 Ways 1. Understand your power to influence 2. Decide your “to be” and “not to be” list 3. Decide your “to do” and “not to do” list – Platform choice 4. Decide your “to do” and “not to do” list -- Topic Choice 5. Decide on realistic habits to make the world a better place. 5 Ways to Find Your Voice, Share Your Passion, and Build a Platform
  3. 3. yearsTo get to 50 million subscribers
  4. 4. yearsTo get to 50 million subscribers
  5. 5. yearsTo get to 50 million subscribers
  6. 6. yearsTo get to 50 million subscribers
  7. 7. daysTo get to 50 million subscribers
  8. 8. daysTo get to 50 million subscribers
  9. 9. M arketing A rts R ecreation E ntertainment
  10. 10. Gerry Brooks • An example of a principal gone viral • Also see: “Snow Day” • https://www.youtube.com/watch ?v=0ZJwgXkTz_c
  11. 11. Ron Clark • Instagram
  12. 12. Snow Day Parody
  13. 13. Modern Marketing/Communications Mix •Traditional •Digital •Social
  14. 14. What does this mean for schools? •The new, easier way to get the attention and resources you need. (or attract attention your school doesn’t want)
  15. 15. “The Sexiest Teacher on Twitter”
  16. 16. Email Open Rates • 2002: 37.3% • 2005 26% • 2011 17%
  17. 17. Banner Click Through Rates • Mid 90’s 3% • 2000’s .5% • 2010 .1%
  18. 18. “Email, banner, and search engine results are going down except for those who have a social component” Gary Vaynerchuk @garvyvee
  19. 19. What is popular? Youtube 1 billion active users Google Plus 375 million (2016) Voxer -- ?? (they don’t tell us) Flipboard?? Installed on 300 million devices with 7 million magazines ??
  20. 20. TREND: Video is an important way to get out your message
  21. 21. TREND: Facebook Video is Gaining
  22. 22. ”Just” a teacher is all you need to impact other teachers!
  23. 23. Mass MediaFROM The Age of Social MediaTO The Age of
  24. 24. Marketing-Induced Consumer-to-Consumer Word of Mouth Generates more than 2X The Sales of Paid Advertising
  25. 25. Customers Referred by Other Customers have a 37% Higher Retention Rate
  26. 26. 73%Of Millennials feel it is their responsibility to help friends and family make SMART PURCHASE DECISIONS
  27. 27. 10%The percentage of a population holding an unshakable belief to convince the rest of the population to ADOPT THE SAME BELIEF.
  28. 28. Brand Advocates are 70% More likely to be seen as a GOOD SOURCE of information by people around them
  29. 29. A WORD-OF-MOUTH recommendation is the Primary factor behind 20- 50%Of all Purchasing Decisions
  30. 30. Social MediaYOU May not be on ChildrenBUT Your ARE
  31. 31. Social MediaYOU May not be on ParentsBUT Your ARE
  32. 32. Social MediaYOU May not be on CommunityBUT Your IS
  33. 33. • Personally • Your Classroom • The Causes You Love
  34. 34. M arketing A rts R ecreation E ntertainment
  35. 35. Step 2: Who do you want to be? Design your own strategy. Let’s do this!
  36. 36. I want to be encouraging to teachers. We need great men and women to help this profession and I want to be one of them.
  37. 37. Examine our “to be” list before we make our “to do” list hat tip – Angela Maiers
  38. 38. Why do I share? • Because it is my calling • To be helpful • To be inspiring • To be a counterbalance to all of the negative stuff coming at teachers • I LOVE IT.
  39. 39. Examine our “not to be” list before we make our “not to do” list
  40. 40. I do not want to be someone who plays king of the hill. I want to make a bigger hill.
  41. 41. Perspective I do not want to be someone who uses influence for selfish things but to shine the spotlight on the amazing teachers out there. If I have a spotlight, I’m going to grab a mirror and shine it on all the other great educators out there.
  42. 42. Not to be! I do not want to be someone who argues, acts unkind, or lets the trolls or critics get to me. I will be bravely me because I’m terrible at trying to be anyone else. Problems are an opportunity to teach so I will be transparent when it fits with my purpose.
  43. 43. Not to be! I do not want to be a teacher who shares on social media while I should be teaching. I’d be a hypocrite. So, I’ll schedule my tweets and posts on my personal time. When I’m at school, the focus is my students!
  44. 44. Not to be! I do not want to be someone who ignores my family while helping people “out there” who don’t need me as much. I will focus on those relationships with people for whom I can be the only one to do that job. (i.e. be a Mom and wife.)
  45. 45. What is your not to be? Why? (page 2 – Step 2A and 2B)
  46. 46. Step 3: What do I want to do? Choose your platform
  47. 47. How Will I Share? • In ways that have the most impact • Follow the trends • Listen to friends • In ways I can do outside class time • Scheduling Tools • I must be a great teacher or I’m a hypocrite. • In ways that suit my strengths and interests • I play with stuff and reflect on what happens!!! • I will always be ethical and disclose all relationships but I will only recommend companies and products that I would recommend anyway.
  48. 48. When Do I Share? • Mornings between 6am – 7 am, I schedule posts, etc. • I set blog posts to Tweet and go out automatically • I automate everything I can!
  49. 49. My Key Places (in order of priority) 1. Facebook 2. Twitter 3. Pinterest 4. Tumblr 5. YouTube 6. Flipboard 7. Instagram 8. Slideshare 9. Linked In
  50. 50. TREND: Twitter Growth is Slowing
  51. 51. TREND: Education Tweets Dominate Twitter
  52. 52. STRATEGY: Be Strategic About How I Use Twitter
  53. 53. My Essential Twitter Tools • Commun.it – Following, Responding, Trying not to miss anything (now buffer does this, so I just stopped using.) • Hootsuite – Reading, Following, Scheduling for Twitter Chats • Bufferapp – Scheduling Posts, Analyzing Successful Posts, Understanding What Resonates with Teachers • Twitter App – For following and conversing sometimes • SumAll – To track Stats of all networks
  54. 54. What are your key places to share and not to share?
  55. 55. Step 4: What do I want to do? Choose your topics
  56. 56. What are the topics I want to share? I want to be: • Helpful • Humorous • Inspiring • Entertaining • Improve people’s lives • Learn & ask questions
  57. 57. I am fascinated by people.
  58. 58. What are the topics I am currently not talking about • No politics • I share about my faith on my personal Facebook only – have a fanpage for professional Facebook shares • Focus on what unites us, not what divides us.
  59. 59. Step 4: What do I want to do? Choose your topics Page 3 – Step 4 – What do you want to share or not share?
  60. 60. Step 5: What realistic habits will I have? Choose your habits, choose your results.
  61. 61. Strategy: Upload Video Directly to Facebook TIP: Make sure you have a Fanpage for your school or you
  62. 62. Use the Scheduling Tool
  63. 63. Use the Scheduling Tool
  64. 64. What is your ideal day?
  65. 65. When will you set appointments with yourself?
  66. 66. Start off by picking ONE habit • I blog every morning from 6 am – 7 am. • I podcast on Tu and Th from 4-6pm • Our habits make us. Pick one habit
  67. 67. You are a busy teacher. You cannot do EVERYTHING but you can do something. What is that ONE THING you’ll do consistently to use your voice for good? What days of the week will you do it? What time of the day will you do it? Write the next 5 times down that you will do this new habit and put them on your calendar: _______________________________ _______________________________ _______________________________ _______________________________ _______________________________ If I can choose only ONE thing to share and ONE place to share on a weekday basis it would be:
  68. 68. Do something today that your future self will thank you for.
  69. 69. You are all influencers…
  70. 70. @coolcatteacher 5 Ways to Find Your Voice, Share Your Passion, and Build a Platform

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