2. “
Social media is like teen sex.
Everyone wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s not better.”
Avinash Kaushik, Analytics Evangelist, Google
photo by Zellaby on flickr.com
4. Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interaction, and the construction
of words, pictures, videos, and audio.”
http://www.wikipedia.org
5. IT’S ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.
photo by Kris Hoet on flickr.com
7. REASON #1
BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY.
Forrester, The Growth Of Social Technology Adoption, 2008
8. REASON #2
BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION
VISIT SOCIAL NETWORKS.
Nielsen, Global Faces & Networked Places, 2009
9. REASON #3
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST
POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL.
Nielsen, Global Faces & Networked Places, 2009
photo by Bruno Girinon flickr.com
10. REASON #4
BECAUSE TIME SPENT ON SOCIAL NETWORKS
IS GROWING AT 3X THE OVERALL INTERNET
RATE, ACCOUNTING FOR ~10% OF ALL
INTERNET TIME.
Nielsen, Global Faces & Networked Places, 2009
11. REASON #5
BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
COMMUNICATIONS. BIG TIME.
“
Technology is shifting the power away
from the editors, the publishers,
the establishment, the media elite.
Now it’s the people who are in control.”
Rupert Murdoch, Global Media Entrepreneur
32. 1,000,000,000
The amount of content
(web links,
news stories,
blog posts,
notes,
photos,
etc.)
shared each week
on Facebook.
33. “ The word blog is irrelevant.
What's important is that it is now common,
and will soon be expected,
that every intelligent person
(and quite a few unintelligent ones)
will have a media platform
where they share what they care about
with the world.”
Seth Godin, Author
37. 14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.
photo by EricaJoy on flickr.com
38. 14,200,000
The number of views Obama’s
famous “Yes We Can” video got
on YouTube.
An additional 15 of the 1,800 official
and 139,000 unofficial Obama
videos received over 1 Million
views.
photo by EricaJoy on flickr.com
44. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, September 2008
45. BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTHER CHANNEL FOR BROADCASTING BULLSH*T.
46. YOU SEE, IT’S SUPPOSED TO BE A DIALOGUE,
NOT A MONOLOGUE.
47. “Marketers don't understand channels
where you have to talk
and listen at the same time...
The marketing industry's idea
of a two-way communication
is to put an 800 number
or a web address in an ad
and take orders.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
48. This couldn't be more obvious
than with email. Your company
has a chance to turn its email list
into a two-way communication.
Except that most mass emails
from companies are "do not
reply".
"We want to talk to you,"
they say. "But we don't want
to hear back from you. Unless
you want to place an order,
and if so click here."
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
49. “ The people in charge of talking
are in the marketing department.
The people in charge of listening
are in the research or service
or sales department.
They hardly ever talk to each other,
let alone have full-duplex conversations
with customers.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
photo by Jamie Mellor on flickr.com
50. “ This won't fly in social technology
because the minute you talk,
people expect you to listen.
And if you start to listen,
you'll be tempted to talk.
It's a full-duplex channel
that befuddles one-way-marketers.”
Josh Bernoff, Why marketers have trouble with full-duplex social technology, June 30, 2009
51. FACT:
SOCIAL MEDIA
PLAYTIME
*
IS OVER.
*See http://www.forrester.com/Research/Document/Excerpt/0,7211,47665,00.html for more on that topic.
53. SO, PLEASE.
*
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.
54. SO, PLEASE.
*
STOP F**KING AROUND
& GET SERIOUS
ABOUT HARNESSING
THE POWER OF THIS THING.
*C’mon, I said please.
55. 85% of social media users believe that a company
should go further than just having a presence
on social sites and should also interact
with its customers.
Cone, Business in Social Media Study, September 2008
56. “ For companies,
resistance to social
media is futile.
Millions of people are
creating content for
the social Web.
Your competitors
are already there.
Your customers have
been there for a long
time.
If your business isn't
putting itself out there,
it ought to be.”
BusinessWeek, February 19, 2009
photo by Archie McPhee Seattle on flickr.com
83. F**K Espresso
http://brandinfiltration.com
YOU BOSTON
e: marta@brandinfiltration.com
t: @mzkagan
VERY TORONTO
MUCH e: jacquelyn@brandinfiltration.com
t: @infiltrators
All photos in this presentation were purchased from iStockPhoto.com unless otherwise noted.
